Case Study Results: The Best Ways to Showcase Them [+ 7 Examples]

Customer stories can help your SaaS company get a slam dunk when it comes to your next sale. Here, Uplift Content shares 7 examples of how leading SaaS companies frontload their case studies with clear results, and provide suggestions for making them even stronger.

Case study results are important—and marketers know it. 60% of SaaS companies say they would add more measurable results or statistics to improve their case studies.

Customer stories are powerful tools for helping your B2B SaaS company get a slam dunk when it comes to landing your next sale. But, without a compelling snapshot of case study results upfront, your content will perform a little like your star player is off the court.

In this blog post, we’ll provide 7 examples of how other leading B2B SaaS companies frontload their case studies with clear results, and we’ll offer suggestions for how each example could be improved even more.

Find out what to do if you don’t have case study metrics.

7 examples of case study results that shine

If you’re finding it challenging to frontload your SaaS case studies with strong results, while keeping your introductions succinct and still giving a snapshot of the complete story…well, that’s a handful, and you’re not alone. 

Find out how the following 7 B2B SaaS companies navigated this delicate dance in their content:

1. Plaid’s case study on Qapital

The Qapital customer story provides a succinct case study results section at the beginning of the content (included in the “Solution” paragraph near the top of the executive summary), so readers get a preview of the story right away. This approach gives your audience the most pertinent information from the get-go, then allows them to decide if they want to read the rest of the case study

Case study results from Plaid case study

2. Cloudbees’ case study on Autodesk

The executive summary of the Autodesk case study covers all of the key points in the story. But, if Cloudbees included a few more concrete numbers on what the company helped its customer achieve, these case study results would make the content a lot stronger. For example, Cloudbees could rework this section:

Case study results from Cloudbees case study

Suggested fixes:

  • Bullet #1: State how many deployments Autodesk achieves now with Cloudbees vs. with its previous solution, like this: “1k daily deployments now vs 300 with previous solution” 
  • Bullet #2: Cover how long it took for Autodesk to implement Cloudbees’ software, like this: “1-month rollout to SOC2 compliant” 
  • Bullet #4: Start with the number to make it pop, like this: “10X increase in productivity”

3. WalkMe’s case study on LinkedIn

The LinkedIn customer story makes good use of icons to display the case study results. The content would be even more compelling if WalkMe added more numbers to the case study, and made the language of the bullet points more active. 

Case study results from WalkMe case study

Suggested fixes:

  • Make results more active by writing “Reduced employee frustration” instead of “Reduction in employee frustration”
  • Add numbers where possible, like this: “10X increase in employee productivity”

4. Okta’s case study on Major League Baseball (MLB)

Sharp graphic design can make or break your SaaS case studies. In the MLB customer story, Okta highlights the results it helped MLB achieve by using a callout box next to the title at the top of the page so readers don’t miss this key information. Okta calls out the same case study results again in an executive summary section below the title, before diving into the full customer story.

Case study results from Oktacase study

5. ServiceChannel’s case study on FreshPet

The FreshPet customer story uses bright colors and large text to draw attention to the “Quantifiable Results” section on the first page of the case study and make the numbers stand out. Putting the numbers at the beginning of each list item is another smart move.

Case study results from ServiceChannel case study

Of course, as a SaaS marketer you likely know that getting metrics for your case study results sections can sometimes be a struggle. ServiceChannel navigates this challenge by using a Highlights section to display unquantifiable results.

Second example of case study results from ServiceChannel case study

6. Expensify’s case study on Philz Coffee

Part of creating engaging content includes writing in a way that showcases your SaaS company’s unique brand personality. Expensify nails this in its case study on Philz Coffee, which uses creative language in an ‘At a Glance’ box to outline the case study results. 

Case study results from Expensify case study

7. ServiceNow’s case study on Deloitte

One cue SaaS marketers can take from the media is that “above the fold” content matters most. ServiceNow understands this principle and puts it to work in the company’s case study on Deloitte. The case study results featured under the title include icons and concrete numbers to put ServiceNow’s best foot forward for readers.

Case study results from Deloitte case study

Want to see other case study examples?

Check out 8 Case Study Examples to Close Sales Faster [+ Tips & Templates]

Enhance your SaaS customer stories

Gather more ideas to improve the way you present case study results with Uplift Content’s case study critique series. In this series, we dig into content from high-profile SaaS companies so you can learn from the best and surpass the rest.

6 B2B Call to Action Examples You Can Use to Improve Conversions on Your SaaS Content

Choosing the right call to action phrases for your B2B SaaS marketing content is the golden ticket to the next stage in your relationship with a prospect or customer. Uplift Content shares 6 examples of the best CTAs to guide your audience where you want them to go next.

By analyzing B2B call to action examples from your colleagues in other industries, as well as your competition, you can achieve higher conversion rates with your content.

The best call to action phrases guide your audience where you want them to go next, and increase your chance of making a sale. A strong B2B call to action can even boost your landing page conversions and annual recurring revenue by 80-83% respectively.

In this blog post, we’ll explore how to write a call to action for SaaS, and share 6 compelling B2B call to action examples.

How to write the best call to action phrases for your SaaS content

Deliver value and build trust

Due to the long nature of the B2B sales cycle, and the fact that multiple decision makers are often involved in the purchasing process, your SaaS marketing content should feature a B2B call to action that delivers value and builds trust with prospects and customers at each stage of the funnel. We’ll dig into some concrete examples of how to do this shortly.

Be direct and informative

Strong B2B call to action examples speak directly to the audience they’re intended for, in a manner that’s both informative and to the point. The best call to action phrases for SaaS are clear in their message, ensuring the reader knows exactly what benefit they’ll gain from taking the action you’ve requested—for example, what they’ll learn from downloading your ebook.

Nurture rather than transact

Most B2B call to action phrases for SaaS should be focused on building long-term relationships that eventually lead to sales. You might try the occasional “upgrade now” call to action in an email to existing customers, but you’ll typically be using B2B call to action examples that entice your audience with content and resources to nurture them through the funnel, rather than purely transactional language.

6 B2B call to action examples to learn from

Looking for inspiration from other companies to fine-tune your marketing content is always a helpful tactic. Let’s take a look at 6 B2B call to action phrases and analyze why they work.

1. Sign up for a free trial

This is one of the most common B2B call to action examples used by SaaS companies, and for good reason. Giving your prospects a limited-time peek at how awesome your products and services are is a great way to convert them into paying customers.

Example call to action phrase when signing up for a free trial

This B2B call to action is short and to the point. It also mentions “free”, which takes the pressure off the reader, and uses action-oriented language (“get started”).

2. Contact us or send a message

Show your audience that you want to hear from them by using B2B call to action examples like this one. You can use it on your website as a “Contact us” call to action, or on your company Facebook page as a “Send message” call to action like in the example below.

Inviting prospects to send a message to your organization gives them the opportunity to ask any questions that might be holding them back from buying from you.

Example call to action phrase when contacting us or sending us a message

While “Send message” is standard language for Facebook that you can’t change, you have many more options for your own website, like “Get in touch”, “Contact us” or “Contact us now”, to name a few. Choose one that matches your brand personality.

3. Subscribe to a blog or newsletter

You’ve got a captive audience when someone visits your website, so use a B2B call to action to encourage visitors to subscribe to your blog or newsletter. Take a cue from the OfficeVibe example below, which lets the reader know they’ll be receiving tips on how to become a better manager.

Example call to action phrase when subscribing to your blog or newsletter

This B2B call to action example is simple (the user only has to fill out one field) and it’s direct. The benefit-driven language highlighted in yellow makes it stand out. To make this message more urgent, you could opt for “Subscribe now” instead of “Subscribe”.

4. Download an ebook or white paper 

Offer your prospects and customers a free resource—for example, an ebook they can use in their day-to-day work or a white paper full of the latest industry insights. Not only do these types of B2B call to action examples help you build relationships that go beyond a transactional nature, they also help you grow your email list.

Example call to action phrase when offering your prospects and customers a free resource

This type of B2B call to action offers a ton of options. If, like us, you feel the word “free” is unnecessary and a bit smarmy, you could take another angle like mentioning a benefit that the reader will gain from downloading the ebook.

5. Try a product demo

Similar to a free trial, a product demo enables your audience to see how your software works. If someone from your sales team is personally walking your prospect through a demo, this offers an additional opportunity to establish rapport and address any questions that the demo itself may not answer.

Example call to action phrase for a product demo

“Watch it in action” works well for this B2B call to action, but alternatives could include more direct and clear language, like “Watch demo” or “I want a demo“. The form could also have fewer fields to make it less labor intensive to fill out.

6. Choose your own adventure call to action

Giving your prospects two paths to choose from is an excellent way to show that your SaaS company is customer-centric and focused on their needs—whether that’s simply learning more about your offerings, or jumping straight to booking a call with your team.

Example call to action phrase giving your prospects two paths to choose from

This B2B call to action uses simple, clean design. It gives the user the option to choose the action that best suits where they are in the buyer’s journey.

Want to see more CTA examples? Here are 12 more CTA examples from B2B SaaS companies like Snowflake, ServiceNow and Zendesk.

Optimize your B2B call to action phrases

You know your B2B SaaS content needs to be easy for your audience to find and use for it to be effective. So, how do you make sure your content is optimized and performing to the best of its ability? 

Our content optimization checklist helps you cover all the bases, from a persuasive B2B call to action to a properly written URL. Download our free content optimization checklist to fine-tune your B2B call to action phrases so they pull their weight and drive sales.

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