19 Copywriter Interview Questions to Help You Hire the Best SaaS Writer

Excellent B2B SaaS writers are hard to find—and reviewing a couple of writing samples is just not going to cut it. Learn the interview process Uplift Content uses to ensure you find your next rockstar copywriter (and not a dud).

In the past couple of years, we’ve interviewed over 50 writers and reviewed writing samples from hundreds. During this time, we’ve narrowed in on the top copywriter interview questions you need to ask if you’re serious about finding your next writing partner.

Whether you’re looking for an in-house writer, an agency or a freelancer, you need to know how to interview a copywriter effectively. The biggest factor in conducting a successful interview is knowing precisely what questions to ask a copywriter.

In this post, we’re going to outline exactly what copywriter interview questions you need to ask writers during the interview process. We’re also going to explain the robust interview process we use here at Uplift Content. [Hint: it includes a writing exercise.] 

This is the fourth post in a 7-part series on how to find your next B2B SaaS writer and work with them successfully.

The top copywriter interview questions you need to ask

The most effective questions to ask a copywriter can be divided into 4 categories:

1. Introductions and icebreakers

Before asking any copywriter interview questions, we take time at Uplift to introduce ourselves and the company. Then we start with a few icebreakers:

  • In a minute or two, tell me a little bit about yourself.
  • How did you hear about this opportunity?
  • What’s your motivation to work with us?

2. Writing experience

Your copywriter interview questions can get more targeted after the icebreakers. Focus on the copywriter’s professional experience. At Uplift, we refer to their resume and writing samples to ask follow-up questions as well. Consider starting with these:

  • Can you tell me about the type of writing you most frequently do?
  • What do you like the customer to provide you with before you start a writing project?
  • Was there ever a time when you were asked to write about a topic you had no prior knowledge of? If so, what did you enjoy? What did you struggle with?

Pick out one of the samples provided by the candidate and ask: 

  • Tell me about the process you used when writing this piece.
  • Did you know anything about this topic beforehand? If not, how did you tackle it?

For people with a journalism background, be sure to inquire: 

  • What’s the difference between marketing content and journalism and how does that affect how you approach writing a piece of content?

3. Professionalism

Your copywriter will be interacting with your team, and possibly with your customers, so it’s really important that they are professional in how they conduct themselves. To gauge their professionalism, consider asking a few of these copywriter interview questions:

  • Tell me about your communication style. What’s your typical response time for emails?
  • Tell me about a time you missed a deadline. What happened?
  • Tell me about a time recently that you received (constructive) feedback from an editor or customer, and felt a knee-jerk reaction against it. How did you handle it? What did you end up doing? How might you handle it differently in the future?
  • How do you like to receive feedback? 

4. Personality

Our interview questions for copywriters can also give us insights into what it might be like to actually work alongside a candidate. Creating B2B SaaS content often involves collaboration, so we try to learn more about a candidate’s personality with copywriter interview questions like these:

  • How would your friends describe your personality? And your colleagues?
  • Tell me about a situation that has stressed you out recently. What were you feeling? How do you handle it? How might you handle it differently in the future?
  • What do you like to do in your free time?

5. Commitment and longevity

Wrap up with some forward-looking copywriter interview questions to get a read on how keen they are, and whether they think they’ll want to stick around for a while: 

  • Ideally, what would you like our relationship to look like? (In your past experience, who has been your best boss or role model and why?)
  • Where do you see yourself a year or two from now?
  • Is there anything you would like to know about our company or the position?

Asking the right copywriter interview questions is just one step in the overall interview process. As we mentioned at the top of the post, we’ve interviewed over 50 copywriters in the past few years. And we know, for certain, that you can’t only rely on an interview to determine if a writer has what you need to be successful at your company.

In this video, we cover what an expanded copywriter interview process should look like for your SaaS company.

Need help writing your B2B SaaS marketing content?

As a B2B content marketing agency, we work with high-growth companies to write blog posts, ebooks and case studies.

Check out our content writing services.

How to Interview a Copywriter for Your B2B SaaS (Transcript)

Hi SaaS marketers! Emily Amos here from Uplift Content.

In the past couple of years, we’ve interviewed over 50 writers and reviewed writing samples from hundreds. There are two key things we’ve learned.

  1. Excellent writers are hard to find. Plenty of good writers mean well and put effort into their work, but good writing simply isn’t enough when you need to drive leads and sales for a high-growth SaaS company.
  2. A few writing samples just won’t cut it. You need to see more than a couple of writing samples to determine whether a writer has the chops to create high performing content.

Learn how to interview a copywriter effectively

Here’s a breakdown of the interview process we’ve developed to help ensure we get the best possible writers on our team:

1. Application stage 

The writer completes a simple application (using Google Forms) with questions about their process for researching, writing and editing. We also ask them to provide links to 5 writing samples that demonstrate their ability with specific topics, styles and content types. We ask that at least 1 of the 5 samples be an unedited version so we can see their work before someone else gets their hands on it. If we like what we see, we move forward.

2. Zoom call 

When thinking about how to interview a copywriter, we always recommend video calls rather than phone calls because they’re so much more personal. During these calls, we try to get to know the writer better. We ask about the samples they sent and we dig into their process. We always like to ask how they handle feedback, as their answers tend to be quite insightful. If they seem like someone we could work with, we’re on to step 3.

3. Writing exercise

At Uplift, we create a lot of SaaS case studies, ebooks and white papers, so we designed an exercise to test the writer’s ability to create a powerful case study. For the exercise, we wrote the entire case study but removed the challenge section for the writer to complete (using an interview transcript that we provide).

This exercise shows us whether a writer has the skills we require, including writing style, attention to deadlines and more.

4. References (don’t skip this step!) 

For our last step on how to interview a copywriter, we call 2 references for a short conversation. This provides a useful perspective on what it’s really like to work with the writer. If the writer has moved through each phase of the interview process with flying colors, we’re ready to welcome the writer to the team.

Start off on the right foot

Working with a new writer is always going to be a bit of a leap of faith, but by learning how to interview a copywriter effectively, you give yourself the best possible chance to find your next hero.

To set up your new B2B SaaS writer for success, you need to give them all the information they need to hit the ground running. Download our customizable onboarding tool to get started.

Originally published May 12, 2020. Updated Dec 21, 2021.

3 Content Feedback Examples to Shorten Review Cycles

“This doesn’t work, please fix.” Ugh. We’ve all been on the receiving end of feedback that just isn’t helpful. Check out these 3 writing feedback examples to ensure you get great B2B SaaS marketing content from your writer—with less hand-holding.

“This doesn’t work, please fix.” Ugh. Of all the content feedback examples, this one really takes the cake. We’ve all been on the receiving end of writing feedback that just isn’t helpful. All good content marketing writers aim to produce content that needs minimal fixes, but they can only do that if they know what their client is looking for. 

This is the last post in a 7-part series on how to find your next B2B SaaS writer and successfully work with them.

Need a hand writing your B2B SaaS marketing content? Check out our content writing services.


3 Content Feedback Examples to Shorten Review Cycles (Transcript)

Hi SaaS marketers! Emily Amos here from Uplift Content.

“This doesn’t work, please fix.” Ugh. Of all the content feedback examples, this one really takes the cake. We’ve all been on the receiving end of writing feedback that just isn’t helpful. All good content marketing writers aim to produce content that needs minimal fixes, but they can only do that if they know what their client is looking for. 

You already know that working with a B2B SaaS content writer can be a lifesaver when you’re slammed with projects. A surefire way to fast-track their success is by providing clear, helpful feedback on their content. 

This is a win-win because it strengthens the quality of your content and will save you time as your writer gains a better understanding of your business. Today, I’m going to give you 3 content feedback examples to ensure you get great B2B SaaS marketing content from your writer—with less hand-holding. 


Content feedback examples

#1: Organize your feedback by theme

Keep your content feedback clean and organized. The more marked up and cluttered a document gets, the more likely it is your writer may miss a piece of feedback. Rather than noting every single instance of an error or area for improvement, address these issues as themes.

For example, if your writer has used incorrect punctuation in a few places, you can make one comment that says, “Please comb through this document again to remove any Oxford commas.” This can also apply if your writer has started several sentences in passive voice or if they’ve used a particular formatting style that isn’t working well. 

This content feedback example is worth the effort because it will prompt your writer to read their work carefully before submitting their next draft. This will save you time, too.

#2: Deliver positive and negative feedback separately

It’s important to provide content feedback on both the things that worked in the content and the things that didn’t. That said, you should keep these types of feedback separate.

For example, don’t comment, “I really like how you told the story in this case study, but the quotes you used fell flat.” This is confusing because it’s not clear what worked in the story. Instead, you can say, “I really like how you told the story in this case study—it flows well because the sentences are concise and the language is interesting.” Then in a separate comment, ask, “Could you edit the quotes so they speak more directly to the impact the customer got from the solution?”

This content feedback example is worth your time because the more clarity your content marketing writer has on how they can improve, the faster they can take action to deliver marketing content that converts.

#3: Ask questions that lead the writer where you want them to go

Another way you can help hone your writer’s skills is by giving them feedback that’s clear on the direction you want them to go in, rather than simply rewriting their copy yourself.

For example, instead of taking the proverbial red pen to your B2B SaaS writer’s work, you can ask, “Do you think this paragraph could be more engaging with more active language?” A good writer will revisit the text and make it more dynamic. You could also ask, “Do you think this quote explains the point clearly, or could it be paraphrased?”.

This content feedback example will help build your writer’s skills in a way that gets them to do the thinking themselves. They’ll become more familiar with your preferences and will be better equipped to get you the results you’re looking for.

Content feedback examples: a recap

We just went through 3 content feedback examples to help drive high-performing marketing content in your business. Remember to organize your feedback by theme, deliver positive and negative feedback separately, and ask questions that lead your writer where you want them to go.

How to deliver your content feedback

You’ve just seen 3 content feedback examples, so now you’re ready to learn how to deliver your feedback so it’s thoughtful, clear and constructive.

Business benefits of good content feedback

When you give your writer feedback that’s direct, and highlights both positives and negatives, it makes communication smoother and saves time on revisions. Good feedback helps your B2B SaaS writer hone their skills quickly, which in turn gets you the results you’re looking for faster. Follow these 4 tips on how to give constructive feedback on content:

Tip #1: Read the entire piece of content before you provide feedback

It can be tempting to edit enthusiastically from the get-go when you’re reviewing copy, but a little restraint goes a long way. Before you give your writer feedback on their content, read until the end of the piece. Your writer may address your comment or question further along in the copy.

Saving yourself time isn’t the only benefit to this tip. Reading a draft in its entirety before editing gives you the context you need to ensure your feedback is useful. This is also how you get a high-level picture of whether the piece makes sense, hits on all the key points and tells a compelling story.

Tip #2: Get your team on the same page with their edits

When you have feedback from multiple team members on a piece of content, try to filter all comments through one person. This is important to ensure none of the feedback is contradictory. After all, you want your writer to focus on crafting a great story, not on trying to figure out whether to listen to Michelle or Dan. This may require a quick internal sync before each document gets sent to your writer, but it’s worth your time.

Part of giving your writer feedback that’s clear includes establishing who has the final say on revisions, and communicating this information to your writer. Getting on the same page internally leads to efficiencies during the review process.

If you’re not sure how to implement a review process, try using Google Docs. This will ensure all content feedback is captured in one place, and you’ll avoid having individual versions of documents floating around.

Tip #3: Be specific about what needs to change

It’s okay to tell your B2B SaaS content writer when something isn’t working for you (an experienced writer knows that critical feedback isn’t personal), but you need to tell them why so that they can fix the problem. The more specific you can be when you give your writer feedback, the faster they’ll be able to address issues and deliver high-performing marketing content.

Confusion due to unclear communication leads to more time spent in the editing phase, which is not only inefficient, but totally avoidable. One way to avoid this is to properly onboard your writer to set them up for success.

Tip #4: Make a point to give positive feedback, too

We’re all strapped for time, so it might seem easiest to point out the problems with a piece of content and move on to your next task. However, it’s worth your time to highlight what your content marketing writer has done well. It’ll make them feel good, but more importantly, giving your writer feedback that’s positive will help them learn your preferences.

Get ready for your marketing content to shine

Now you know how to give constructive content feedback to your writer. Remember to always read their work in its entirety before you start editing, get your team on the same page, be specific about what needs to change and highlight what worked. Let your writer know they can voice their ideas, too, and you’ll have open communication and stellar marketing content in no time.

Nurture leads and accelerate sales

Too much on your plate? As a B2B content marketing agency, we create done-for-you case studies, ebooks and white papers.

Check out our content writing services.

Originally published December 3, 2019. Updated December 15, 2021.

Your Next SaaS Writer: 6 Steps to Find and Work with One Successfully

Land your next superstar B2B SaaS copywriter with this proven 10-step system from Uplift Content. Skip the headache and jump straight to success.

As a B2B SaaS marketer, you know that compelling, high quality copywriting is essential for lead generation and sales. You also likely know that searching for a stellar SaaS writer can feel a bit like finding a needle in a haystack.

The good news is that finding, onboarding and working successfully with your next writer doesn’t have to be a headache. 

Your SaaS writer roadmap: 6 steps for success

Follow this proven system to land your next superstar B2B SaaS writer. Skip the hand-holding and countless content revisions—and jump straight to clear, compelling copy that drives conversions and revenue.

1. When to use an external SaaS writer vs an in-house writer

2. Find your next rockstar SaaS writer

3. Nail the writer interview process

4. Onboard your new SaaS writer quickly and painlessly

5. Give your writer a clear and comprehensive content creation brief

6. Provide constructive feedback

1. When to use an external SaaS writer vs an in-house writer

In-house writers have the potential to develop strong knowledge of your company by osmosis. That said, dedicating time to writing projects with all of their other priorities will likely be a challenge.

External SaaS writers who have been honing their skills for years and can hop on projects when needed have plenty of benefits too. Outsourcing enables overworked marketing teams to delegate, which frees up their time—and it helps you avoid the cost of a new employee.

Find out when to outsource writing services and when to keep it in-house.

2. Find your next rockstar SaaS writer

By working with an external SaaS writer, you can save time AND your sanity when your to-do list is a mile long. Outsourcing to a SaaS writer can also be a cost-effective way to help your company produce quality marketing content.

At some point, you’ll likely need an extra set of hands to help you create case studies, ebooks and blog posts. But, how to find an external writer who will be a great fit for your team?

Check out these 4 places to find your next B2B content marketing writer.

3. Nail the writer interview process

We’ve interviewed over 50 SaaS writers in the past few years. This has allowed us to narrow in on the 19 questions you need to ask at your next interview. And all these questions apply whether you’re hiring an in-house writer, an agency or a freelancer.

Over the years, we’ve also found that reviewing a few writing samples just isn’t enough to give you a solid gauge on whether the writer will be a good fit. Find out the robust interview process we use here at Uplift Content. [Hint: it includes a writing exercise.] 

Get the 19 questions you need to ask at your next interview.

4. Onboard your new SaaS writer quickly and painlessly

So, you’ve hired a SaaS writer. Congrats! Luckily, getting them up to speed doesn’t have to be a headache.

First, familiarize your writer with your company and your products by providing them with helpful background material. Next, give them your style guide and SEO terms, and ensure they understand your brand’s voice. As long as your writer has the information they need, they’ll be able to hit the ground running.

Learn the particulars on how to onboard a SaaS writer successfully.

5. Give your writer a clear and comprehensive content creation brief

It’s paramount to provide your SaaS writer with a content creation brief specific to each new project you assign them. A brief allows you to clearly outline your expectations for the content so that your writer can hit a home run the first time, making the review process smoother and landing you compelling content that converts.

The brief should include information on the purpose of the content and the target audience. It should also include housekeeping items like word count, deadline and sources for the piece. But if you really want to make your content shine, add some unexpected elements to your next brief as well.

Get our content brief template.

6. Provide constructive feedback

Now that you know how to provide useful feedback, learn how to deliver the feedback effectively with these feedback examples.

First, organize your feedback into themes. For example, if your writer has used incorrect punctuation more than once, make a single comment to address this rather than cluttering up the document and risking your writer missing an edit. Second, give positive and negative feedback separately to avoid confusion around what worked well and what didn’t. Finally, ask questions that lead your writer where you want them to go.

Get specific feedback examples plus tips on how to deliver feedback nicely.

Systematize onboarding for your SaaS writer

You don’t have to recreate the wheel to implement a writer onboarding process that works for you. Download our customizable onboarding tool and tailor it to your company so your writer has everything they need to create fantastic content.

Check out our SaaS writers

Are you looking to extend the reach of your marketing team? As a small but mighty SaaS content marketing agency, Uplift Content works with high-growth B2B SaaS companies to lift their voice and tell their story. We pride ourselves in fitting seamlessly into your workflow. Check out the profiles of our B2B SaaS content writers.

Originally published May 19, 2020. Updated Dec 14, 2021.

9 Best Types of Blog Posts for SaaS Lead Generation

Are your blog posts all the same? Diversify by checking out our 9 recommendations for different blog post types you should be creating today.

Your B2B SaaS blog needs a constant stream of content. But while sticking to just one or two types of blog posts might be tempting, diversifying your blog content will help your ideal customers find you. 

Using different types of SaaS blog posts does more than simply drive traffic to your SaaS site. More varied blog content lets you harness many of the other benefits of SaaS blogging so you can:

  • raise brand awareness 
  • establish your company as a thought leader
  • educate potential and existing customers
  • build trust and credibility
  • generate leads

Use different types of blog posts to up your game

Bottom line? Readers want variety—and your SaaS blog strategy needs to reflect that. And there’s a further benefit to diversifying your posts: different types of SaaS blog posts lend themselves better to certain situations or topics.

In this post, we’ll show you the best types of blog posts to write for your SaaS blog, along with examples of these blog post types from other SaaS companies to inspire your brainstorming process.

1. ‘How-to guide’ blog posts

77% of bloggers list ‘how-to guide’ blog posts as their most popular type of content, according to SEMRush. And there’s a good reason for this. When most people want to solve a particular problem, they immediately go online for help. And that’s where your ‘how-to guide’ post comes into play. 

As a SaaS marketer, you know what your target audience’s pain points are. Structure your ‘how-to guide’ posts as long-form blog posts that clearly outline an action plan for your readers. By helping them tackle their pain points, you’ll gain their trust and enhance your credibility. And when they find themselves faced with a problem they can’t fix themselves? You’ll be top of mind.  

How-to guide’ blog posts from other B2B SaaS companies:

2. Thought leadership blog posts

Thought leadership blog posts are one of the best types of blog posts to build brand awareness and establish your authority. How powerful are thought leadership posts? 89% of B2B decision makers say that thought leadership positively affects their perception of a company. Despite this, thought leadership content is often overlooked by B2B marketers. If this is the case for your SaaS blog, it’s time to rethink your use of thought leadership blog posts.  

Every SaaS company has subject matter experts who each have their own wealth of knowledge. Whether it’s predictions, trends or opinions on important issues, you can tap into this knowledge for content that positions your brand as an industry thought leader. From the in-depth product research you’ve done to your knowledge of your customers’ core needs, you’re well positioned to provide the substantial answers your audience is searching for. 

Thought leadership blog posts from other B2B SaaS companies: 

3. Webinar blog posts

A webinar blog post is a great way to promote your upcoming webinar or continue educating your customers once the event is over. In fact, much of the information provided in a webinar can be repurposed into a webinar blog post—or several. 

Summarizing the key takeaways of a webinar in a recap post is just one of many ways to repurpose your webinar content. Other types of webinar blog posts you can explore include:

  • a series of video blog posts featuring short webinar clips
  • posts highlighting key questions from the Q&A portion of the webinar
  • a blog series driven by short, but significant webinar quotes

With webinar blog posts, you’ll get double duty out of the work that’s already gone into producing the webinar.

Webinar blog posts from other B2B SaaS companies: 

4. Product blog posts

When it comes to different types of blog posts, the product blog post is a great way to showcase your SaaS product. By highlighting your product’s features and benefits, you can give customers a closer look at how your product can effectively tackle their pain points. 

But you can use product blog posts in several other ways, too. For example, your product blog post can:

  • create anticipation for new features 
  • announce upcoming product updates
  • highlight your product by comparing it to a rival product
  • position your product as a top product in a list of “best products”

Product blog posts from other B2B SaaS companies:

5. Q&A blog posts

Q&A blog posts are interview-style posts that feature your own in-house subject matter experts or industry leaders from outside of your company. These types of posts are a powerful way to build your SaaS brand’s authority. They position your SaaS blog as the place your target market can go for trustworthy, one-of-a-kind information from expert sources. 

In addition to developing trust and credibility, the Q&A blog post is also great for SEO. An ideal Q&A post focuses on the specific questions your readers have around their pain points. The result? A SaaS blog post that’s rich with the keywords that matter most to your audience. 

Q&A blog posts from other B2B SaaS companies:

6. Roundup blog posts

Roundup blog posts have been around for a long time, and they remain one of the most effective types of blog posts. In fact, roundup blog posts are the top performing type of blog post among bloggers in 2021, according to Orbit Media

But just because the roundup post is mainstream, it doesn’t mean it has to be boring. Here are just some of the topics that work well for SaaS roundup blog posts:

  • apps and tools
  • user or expert tips
  • recent statistics 
  • industry tactics
  • examples of results
  • conference takeaways

And depending on the topic of your post—a collection of tips, for example—your roundup post can also be a great evergreen blog post. 

Roundup blog posts from other B2B SaaS companies:

7. Listicle blog posts

Listicle blog posts are another popular type of SaaS blog post. According to the New Yorker, the popularity of list articles stems from the following:

  • headlines that feature numbers work because they capture our attention more effectively
  • once our attention is captured, the listicle headline provides just enough information to entice us to click
  • the list format takes advantage of the fact that our brains prefer to process information spatially
  • the list format also optimizes our retention of information by presenting the information in chunks

Ultimately, readers like listicles because they know they’ll be quick to read and easy to digest. And one surefire way to develop SaaS listicle post ideas? Focus on your market’s pain points and you’ll discover listicle ideas for everything from tips and tricks to what not to do. 

Listicle blog posts from other B2B SaaS companies:

8. ‘A day in the life’ blog posts

‘A day in the life’ blog posts offer your audience a look behind the scenes at what day-to-day life is like at your company. This kind of personal approach not only builds trust, it humanizes the face of your company. This can be particularly beneficial when you’re recruiting new talent. 

These types of blog posts often center around job positions. For example, if you’re looking to add more members to your tech support team, showing the “day in the life” of a tech support team member can help you attract more candidates. 

‘A day in the life’ blog posts also work well for prospects and customers. By taking your readers on a behind-the-scenes tour that shows how and where your employees work, you’re essentially welcoming them and helping them to feel like they’re a part of your company. 

An added benefit of ‘a day in the life’ posts? They can enhance employee engagement. Employees are more likely to share and comment on posts that feature themselves or their coworkers.

‘A day in the life’ blog posts from other B2B SaaS companies:

9. Video blog posts

Video blog posts are a powerful way to increase reader engagement. Videos add visual impact to your post, helping to break up long sections of text. Videos in posts also increase the likelihood your audience will stay and engage with your content by clicking on and watching the videos themselves. And if your target market includes Millennials or Gen Z, video blog posts should be one of your go-to blog content formats for SaaS.

Another benefit of a blog post with video specific to the SaaS space? Video blog posts can have a significant impact on sales and downloads. For example, 79% of people surveyed by Wyzowl say they were persuaded to download an app or software because of a video they watched.

Going from blog post to video blog post doesn’t have to be difficult. Here are 3 ways you can create video blog posts for your SaaS blog: 

  1. Turn your blog post into video. Create a video based on your post and embed it into the body of your post. 
  2. Leverage explainer videos. Embed your explainer video in a blog post, accompanied by text setting out a summary or key takeaways from your video. 
  3. Use demonstration videos. Blog posts featuring demo videos are a great way to show what your product or service can do.

Video blog posts from other B2B SaaS companies:

Use different types of blog posts to diversify your content

From creating new blog content to updating existing content, these 9 different types of blog posts will help form a solid foundation for your SaaS blog.

Feeling overloaded? Let us help. 

You’re ready now to rev up your blog content with these different types of blog posts. But writing these posts is a lot of work. That’s where we come in. 

With the help of Uplift Content, you can publish a consistent flow of highly relevant and optimized blog posts. The end result? You grow brand awareness, boost conversions and increase revenue for your company. Check out our blog writing services.

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