29 September 2020

B2B Case Studies: How to Overcome 7 Common Challenges

Compelling B2B case studies could very well be the best way to convert a prospect into a customer. What could be more persuasive than one of your star customers telling the world just how much you’ve helped them? 

Just think: 92% of consumers are more likely to trust a non-paid recommendation than any other type of advertising. And 87% of buying decisions begin with research conducted online before the purchase is made. 

It’s no different in the world of B2B SaaS companies. Potential customers are looking for a solution to a challenge they’re facing. And they’re searching for a company they can trust to bring them maximum benefits. Enter B2B case studies.

B2B case studies are a must-have for your marketing toolkit

B2B case studies are one of the most powerful marketing tools available. Marketing case studies for B2B help in many ways, including:
·      boosting credibility
·      inspiring confidence in your service
·      resonating with readers
·      showcasing what you can do
·      offering insights into the way you work

Executing on B2B case studies that hit all of those points is not easy. It requires commitment on your part, and on the part of the customer you feature. You’ve got to conduct a customer interview that is candid, honest and full of juicy details. And then you’ve got to write a captivating case story that highlights the benefits your services can offer.

We can help you with your B2B case studies

We’ve created an ebook that gives you the tools and tactics you need to overcome 7 of the most common challenges when creating impactful B2B case studies for SaaS companies.

Challenges include:

·      identifying the right customer—and getting them to say yes
·      getting your writer to execute on your vision
·      nailing the customer interview (and mistakes to avoid)
·      what to do if you don’t have stats
·      getting customer approval in a timely way

If you use the strategies described in this ebook, we’re confident you can create engaging B2B case studies—and see lasting results. Download the ebook to get started.

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Emily Amos

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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