As a SaaS marketer, you know it’s cause for celebration when you receive the go-ahead to publish your newest customer case study. Now, your next challenge is to squeeze all the juice you can out of this powerful content tool, which means you’ll need to get creative and find various case study format examples to help you repurpose your content.
In this blog post, we’ll explore 7 B2B SaaS business case study formats that you can use to promote your customers’ successes—and get the word out about the value of your products and services.
Why repurpose your case studies
Case studies are among the top 3 types of content B2B marketers use to reach and engage with their audiences. However, producing this content is no small feat.
You need to identify the right customers to interview, get them to participate, find an interesting and compelling angle for your case study, write high quality content, gather statistics and visual assets—and the list goes on.
This is why it’s crucial to have a few case study format examples tucked in your back pocket that you can leverage to get the most bang for your buck from your content.
Using different business case study formats to tell a similar story is an excellent way to save both time and money on creating new content from scratch. This approach will also help you build brand awareness, as research shows people need to see a marketing message at least 7 times before it’ll stick in their minds.
How to repurpose your content: 7 case study format examples
There’s no one-size-fits-all approach when it comes to creating content for audiences’ consumption preferences. While some people prefer bite-sized pieces of information, others love nothing more than to dig into a long-form read. This is why it’s a good idea to create both short- and long-form versions of your B2B SaaS case studies.
You can try offering your short-form version as a non-gated asset on your website, then direct people to download the full case study so you can collect their email addresses via an opt-in form. Or, or turn a collection of case studies with the same use case or industry focus into long-form content like a gated ebook.
2. Q&A style
While most case study format examples follow a challenge/solution/result structure, you can also tell these stories without using a formal narrative writing style. For example, take a page from the publishing industry’s playbook and produce a Q&A interview-style version of your next SaaS case study. This way, your readers will get firsthand answers about your products and services from your customers.
Designing an infographic is another effective business case study format to try, and is especially appealing to visual learners. B2B SaaS case studies often deal with complex concepts that lend themselves well to visual representation.
Using an infographic to communicate information in your case study is also a great way to call attention to statistics like the killer results your customers achieved with your products and services. Another bonus of this case study format example? It’s easily shareable on social media.
4. Social post
Speaking of social media, infographics aren’t the only way to get your message across on your audience’s favorite networks. Try creating a series of LinkedIn posts to promote your case study to your B2B SaaS market. Or, share customer quotes from your case study on Twitter, a platform that’s well suited to conversational marketing. Use hashtags that are relevant to your industry to extend the reach of your content.
Customer quotes are SaaS case study gold, which is why they’re the perfect standalone case study format example. A poignant quote will make your audience want to read more and dive into your full case study.
Using customer quotes to promote your content is also an excellent way to build trust with your audience, rather than simply singing your own praises from the rooftops. Share these quotes on product landing pages, in your email newsletter and in your sales decks.
More than half of the U.S. population has tuned into at least one podcast. You don’t need to be producing true crime content to drum up a listener base, either. There are many successful tech podcasts on the internet today. This audio-based medium lends itself well to topical deep dives, which is what makes podcasts an ideal case study format example.
Video is still a major player on the content marketing landscape in 2021. The medium is eye-catching and easy to consume, which makes video a great business case study format. Take snippets of your SaaS case studies and create short videos that share educational or actionable information. You can promote these videos on your social channels or upload them to the case study pages on your website.
Leverage your SaaS success stories to drive sales
Your customers and your team work hard to achieve your successes, so the case studies that reflect those stories should be more than a flash in the pan.
You now have 7 B2B SaaS case study format examples to draw inspiration from when the time comes to publish and distribute your next customer case study.
For more tips on how to kick your case studies into high gear, download our ebook, Create a Killer B2B SaaS Case Study.