11 September 2018

Create a Killer B2B SaaS Case Study

Strategies for Overcoming 7 Common Challenges

A compelling B2B SaaS case study could very well be the best way to convert a prospect into a customer. But what are B2B case study best practices?

What could be more persuasive than one of your star customers telling the world just how much you’ve helped them? And letting prospective customers see that you might be able to help them too?

Just think: 9 out of 10 consumers read reviews of products or services before they buy. They talk to friends, sift through social media and check out online product reviews and testimonials.

With so many options at their fingertips, they’re doing their research and looking for the best bang for their buck.

It’s no different in the world of B2B SaaS companies. Potential customers are looking for a solution to a challenge they’re facing. And they’re searching around for a company they can trust to bring them maximum benefits.

A must-have for your marketing toolkit

Enter the B2B SaaS case study—one of the most powerful marketing tools available. A killer B2B SaaS case study:
·      boosts credibility
·      inspires confidence in your service
·      resonates with readers
·      showcases what you can do
·      offers insights into the way you work

But what are the B2B case study best practices you should be aiming for? Executing a B2B SaaS case study that hits all of those points is not easy. It requires commitment on your part, and on the part of the customer you feature. You’ve got to conduct a customer interview that is candid, honest and full of juicy details. And then you’ve got to write a captivating case story that highlights the benefits your services can offer.

We’re here to help

To help you on your B2B SaaS case study journey, we’ve created an ebook that outlines B2B case study best practices and gives you the tools and tactics you need to overcome 7 of the most common challenges when creating an impactful B2B SaaS case study.

Challenges include:

·      identifying the right customer—and getting them to say yes
·      getting your writer to execute on your vision
·      nailing the customer interview (and mistakes to avoid)
·      what to do if you don’t have stats
·      getting customer approval in a timely way

If you use the B2B case study best practices described in this ebook, we’re confident you can create engaging B2B SaaS case studies—and see lasting results. Download the ebook to get started.

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Emily Amos
Emily Amos

Emily leads teams in creating strong content marketing strategies and relevant, valuable content that cuts through the noise and lifts your company to a position of authority.

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