19 November 2019

How to Build a Strong Relationship with Your Remote Writer [VIDEO]

We all enjoy feeling like we’re part of a team, working toward shared goals. Today, I’m going to talk about the importance of building a strong relationship with your remote writer—whether they’re an internal writer (who happens to be remote) or an external writer (who may be an agency writer or freelancer).  

In this video, I’ll give you a few tips on how to bridge the distance when fostering a relationship that’ll serve both your writer’s development and your company’s goals.

Video transcript

Hi, SaaS marketers. Emily Amos here from Uplift Content.

We all enjoy feeling like we’re part of a team, working toward shared goals. Today, I’m going to talk about the importance of building a strong relationship with your remote writer—whether they’re an internal writer (who happens to be remote) or an external writer (who may be an agency writer or freelancer).  

Build a strong relationship with your remote writer

There are several benefits to building a strong relationship with your remote writer. First, it helps ensure consistency in your SaaS marketing content when it comes to things like brand voice and key messaging. Second, when your writer is up to speed on your style guide, you’ll have less revisions to work through in your copy. Finally, a good relationship encourages open communication, which will help your remote writer hone their skills. All of these elements ultimately support your business.

In this video, I’m going to give you 4 tips on how to build a strong relationship that’ll serve both your writer’s development and your company’s goals.

#1: Give your remote writer a warm welcome

Start the relationship off on the right foot by warmly and enthusiastically welcoming your remote writer to your team. 

Introduce them to the other members of your SaaS company and show interest in who they are as a person. This human element can be harder to achieve when you’re not working face-to-face, so make a point to start every call with a few minutes of non-work-related conversation.

#2: Ensure your remote writer understands your organization’s ‘why’ and ‘how’

Build a strong relationship with your remote writer by getting them engaged and invested in the work you do. This can only happen if they have a solid understanding of your SaaS company’s purpose—what you’re trying to achieve in the world. 

It’s also helpful to outline how your company operates internally, as well as with customers—for example, if you have certain protocols around email. This way, your writer will understand your expectations and you’ll feel confident knowing you communicated them.

#3: Provide useful, constructive feedback on their work

The third tip on how to build a strong relationship with your remote writer is about respect and a mutual desire for the team to be successful. Often times, this comes down to how feedback is delivered. Be sure to provide clear, direct feedback on your remote writer’s drafts so they understand what’s working well and what requires more attention. 

Many content assets involve multiple team members, so let your remote writer know that collaborating and helping each other is part of how your organization works—and that they can feel free to voice their ideas, too. Clear feedback not only makes communication smoother, but it can save everyone a lot of time in revisions. 

#4: Make culture your business

Tip number 4 on how to build a strong relationship with your remote writer is about doing just that—taking the time to make your work about something more than a project checklist. Of course, the work needs to get done, but fostering culture ties back to purpose, both for your company and for each individual team member. Take the time to understand your remote writer’s strengths, motivations and goals. Building a relationship can be as simple as sending them a little note asking about how their weekend was. 

To recap

There are lots of benefits to building a strong relationship with your remote writer. It’ll help them develop as a professional, support your organization’s goals and make work more enjoyable for everyone on your team. Give your writer a warm welcome to your team. Ensure they understand what drives your company and how you operate. Give them feedback they can use. And always keep culture top of mind.

Download our customizable onboarding tool

Bringing on a new B2B SaaS writer doesn’t have to involve lots of hand-holding. Download our customizable onboarding tool so that your new writer has everything they need to be successful.


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Emily Amos
Emily Amos

As the founder of Uplift Content, Emily leads teams in creating done-for-you case studies, ebooks and white papers for high-growth SaaS companies. Check out her bio.

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