Yep, I’m going to Dreamforce for the first time and I’m really looking forward to it. I run a content marketing studio that focuses helping SaaS (software as a service) companies, so this conference is right up my alley.
What is Dreamforce you say? It’s the largest software conference in the world and it takes place each fall in San Francisco. Salesforce brings together customers, suppliers and thought leaders for four days of fun, learning and inspiration.
With over 170,000+ attendees and 2,700+ sessions, there will be no shortage of people to talk to and learning to be had. But where do I even start?
When people find out I’m going to Dreamforce, the first thing they say is: Make sure you have a plan. Set some measurable goals to get the most out of it.
So I sat down at my laptop the other night and put some thought into my Dreamforce goals. And here they are:
Conduct customer research – I want to know more about my target market: marketing managers and directors of large SaaS companies. I will learn more about them in a variety of ways:
- attend sessions that my target market would attend and absorb pain points, aspirations, trends and gaps (2 per day)
- talk to people from my target market that I meet at social events, waiting for sessions to start, etc. (5 per day)
When speaking to my target market, I want to better understand:
- who within the company (job title) is in charge of creating what kinds of content
- what their day to day looks like
- biggest pain points in general
- biggest pain points when it comes to content and content marketing
- what kind of gaps they have and how those gaps can be filled
- aspirations (personal and professional)
- whether they use freelancers or content marketing agencies
- how they make decisions around which freelancer or agency to partner with
- challenges of working with freelancers or content marketing agencies
Learn – In general, I want to learn more about the SaaS industry. In particular, I want to learn more about SaaS companies and how they market themselves. Once the schedule comes out, I will attend 2 sessions per day on these topics. I will also be brave and stand up at the microphone and ask one question per day.
Meet with 6 leads – I’ve been fortunate enough to have the amazing Mary Jane Copps, from The Phone Lady, working on my behalf to set up meetings for me while I’m at Dreamforce. My goal is for one of the people I meet to turn into a client.
Network – My aim to talk to 10 people per day. Of those, 5 would be leads and 1 would turn into a meeting. As I talk to more people, I hope to be able to refine my elevator pitch so it better resonates with my target market.
Gather blog ideas – I want to gather ideas for 3 great blog posts by listening to what is important to my target market, as well as jotting down interesting trends and insights from the conference.
What are your Dreamforce goals?