Generating and executing on ebook ideas enables your SaaS company to consistently move prospects through your pipeline. eBooks make excellent B2B SaaS lead magnets, offering valuable content that drives leads and sales.
eBooks are often time-consuming to produce, so it’s important to have a few killer ebook topic ideas up your sleeve to make your efforts worthwhile. The best ebook topics often include short and to-the-point content like checklists, for which 59% of marketers report the highest conversion rates. In this article, we’ll cover 5 tips for generating ebook ideas.
How to generate ebook ideas for SaaS
As a SaaS marketer, you’re under pressure to produce high quality, high performing ebooks regularly—but you’re also tight on time. And how often can you talk about the same topic without putting your audience to sleep?
Coming up with new ideas that will resonate with your target market can be tough. Thorough research is key. You should also try to narrow the topic so the focus of your ebook isn’t too broad. Often, more specific content delivers greater value to your readers. With that in mind, here are 5 tips to help you generate the best ebook topics:
1. Determine the goal of your ebook
The best ideas for SaaS ebooks have a clear and measurable goal that aligns with your business objectives. Consider what action you want your audience to take after they’ve read your ebook. For example, you may want them to contact you to book a product demo.
2. Understand the problem you want your ebook to help solve
Having deep knowledge of your audience’s challenges is essential to generating ebook topic ideas that will resonate with your readers and help you achieve your goals. To ensure you know what makes your customers tick, conduct surveys and focus groups, ask your sales team what comes up in their conversations with prospects, and tune in to social media and online reviews where you can scan for issues that come up repeatedly.
3. Audit your current content
Reviewing your existing content can enable you to figure out which pieces you might be able to repurpose into an ebook, or at least get SaaS ebook ideas from. Look at your data to see what content performs best in terms of impressions, click-thrus, time on page, exit rate and conversions (downloads, demos, etc.). This high performing content is likely rich in ebook writing ideas.
4. Keep up with industry trends
Leverage news aggregators and stay active on social media platforms to learn what your audience is reading, commenting on and sharing. This will also allow you to get a sense for the topics your competitors and industry influencers are creating content around, and give you excellent SaaS ebook ideas.
5. Conduct keyword research
Identify keywords with solid traffic, as this indicates interest in a topic. Choosing these keywords for your ebook will improve your chances of driving traffic to the landing page where people can choose to download the ebook. This is a great way to check if the ebook topic ideas you find interesting generate enough search volume to warrant focusing on.
Out of ebook writing ideas?
If you’re hitting a wall as you try to identify ebook ideas, download our topic generator worksheet. This ebook idea generator walks you through our ideation process as if we were brainstorming together.
It includes 9 questions to ask yourself to help you land on the best ebook topics, and real-life examples of answers from other SaaS marketers that will enable you to whip up solid ebook ideas with flavor. Download the worksheet.