5 November 2019

Editing Case Studies: Why the Editor’s Red Pen Should Be Your Friend [VIDEO]

Today we’re talking about why the editor’s red pen should be in your toolbox when writing a SaaS case study. Editing case studies for human-to-human storytelling is crucial so that they’re useful and relatable. Find out what 3 other things you should look for when editing case studies. 

Video transcript

Hello SaaS marketers! Emily Amos here from Uplift Content.

Today we’re talking about why the editor’s red pen should be in your toolbox when writing a SaaS case study.

Editing case studies

Reviewing case studies for human-to-human storytelling is crucial so that they’re useful and relatable. Find out what 3 other things you should look for when editing case studies. 

#1: Edit for clarity

Let’s say you’ve had a great interview with your SaaS customer, but when you transcribe it later, you notice disjointed quotes or run-on sentences.

When cleaning up case studies, as long as you stay true to context and facts, it’s a good move to get out your red pen and clean up the quotes. The messages your customer wanted to get across will be better for it.

#2: Edit for flow

Another thing you should be looking for when reviewing case studies is flow. Your SaaS case studies don’t have to follow the same arc that your interview did. Your job is to craft an engaging narrative around your key points. Keep your language active and concise.

#3: Edit for tone and voice

Finally, don’t forget to review tone and voice when editing case studies. To do this, you need to know your audience and know your brand. 

It’s safe to say your reader wants to hire an expert, but expertise shouldn’t equate to stodgy, boring writing. After all, a SaaS case study is a sales tool. Trust is key, but so is likability.

Now that we’ve gone over editing case studies for clarity, flow and tone and voice, I hope you feel like the red pen is your friend. Thanks for joining me SaaS marketers. Until next time!

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Emily Amos
Emily Amos

As the founder of Uplift Content, Emily leads teams in creating done-for-you case studies, ebooks and white papers for high-growth SaaS companies. Check out her bio.

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