Your B2B SaaS customers and prospects regularly deal with an onslaught of content. To stand out from the crowd, you need an external tech writer that can showcase your business, highlight the usefulness of your SaaS product and position you as a thought leader. You also need a tech writer that can create content that’s equal parts useful, readable and aspirational.
Bringing a new writer onto your team is a big decision. Here are the 5 skills you need to look for when hiring an external tech writer for B2B SaaS:
1. Audience focused
An experienced external tech writer will take the time to find out as much as they can about your target audiences and then tailor their writing accordingly, creating content that resonates with your prospects and customers. The ideal tech writer will also know SEO best practices and be able to seamlessly integrate relevant keywords into their content.
2. Ability to filter
You want an external tech writer that can take a large volume of information and understand what’s relevant to include. A talented tech writer gets the point across quickly and early, communicating vital information to even the most determined skim reader.
3. A knack for decoding
While your target audience may have a high degree of technical knowledge, you still want your content to be clear and easy to read. You need an external tech writer that can make complicated content understandable to a range of audiences, while still maintaining technical accuracy that passes the test with subject-matter experts.
4. Clean copy
You don’t have time to proof copy before it goes live—and copy errors are just embarrassing. You need to have confidence that your external tech writer has exacting proofreading and editing procedures in place to ensure impeccable spelling, punctuation and grammar.
5. Consistent communication
You need an external tech writer who’s going to take a load off your plate, not add more to it. A good writer will keep you in the loop about project progress and any red flags—and always meet deadlines. Tech writing isn’t for everyone, and those who succeed are organized to a fault.
There are a lot of tech writers in the B2B SaaS market. Take the time to find yourself a tech writer that creates clear, accurate and focused content. If your tech writer is also a great communicator, you’ve won the tech writer lottery.
Now that you know what skills to look for in a tech writer, be sure to check out our video called How to Build a Strong Relationship with Your Remote Writer, which gives you a high-level look at the things you need to be doing to ensure a successful working relationship with your external tech writer.
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