17 December 2019

How to Use Your Favorite Case Study Example for Inspiration [VIDEO]

All content creators need to shake things up from time to time. When you’re searching for inspiration, drawing on your favorite B2B SaaS case study example is an excellent tactic, regardless of whether you’ve been writing case studies for years or have just begun to explore them. In this video, we’ll walk through a few steps on how to identify and tap into your favorite case study example.

Video transcript

Hi SaaS marketers! Emily Amos here from Uplift Content.

All content creators need to shake things up from time to time. When you’re searching for inspiration, drawing on your favorite B2B SaaS case study example is an excellent tactic, regardless of whether you’ve been writing case studies for years or have just begun to explore them. In this video, we’ll walk through a few steps on how to identify and tap into your favorite case study example.

Step 1: Scan the landscape

Scanning your industry for trends is one of the most effective ways to level up your content. Best practices evolve and companies generate new ideas for pushing the envelope, all of which make for perfect source material. Make it a habit to have several case study examples in your back pocket for when you need inspiration.

Keep your eyes on the best of the best in your industry by reviewing your competitors’ case studies for what they’re doing well. Staying updated on your competitors’ work also helps you identify gaps in your industry—for example, what’s being done poorly in case studies, or not at all. This is an opportunity for you to produce content to fill the gap.

You probably also have friends and colleagues creating case studies for non-competing SaaS companies. Read the case studies they promote on LinkedIn to see how you could adopt the elements that work well. Often, best practices are transferable between industries.

Step 2: Create a swipe file

Create a folder for great B2B SaaS case study examples. Whenever you bump into one, pop it into the folder. This will help you when you’re struggling to find the spark in your writing, or if your company’s case study format has become stale (perhaps readership has gone down or bounce rate has increased).

Your swipe file will give you a benchmark to define what makes an excellent case study example for you. Keep your audience in mind as you think about this. Consider all the elements of a case study, such as length, format and design; writing style and tone of voice; and components like video, the executive summary, a stats box, a pull quote and a call to action. Combine the best of each to create killer content.

Step 3: Put your inspiration to work

Set realistic goals for your company—you don’t need to overhaul all of your case studies at once. Think about which changes make sense for your brand to implement first. Perhaps you haven’t been using video in your case studies, but the timing works well to test this with other video initiatives your company has recently embarked on.

A shift in content strategy is an opportunity to reconnect with customers you haven’t profiled yet in your B2B SaaS case studies. Or, it can be a chance to share case study examples in your new-and-improved format with prospects in relevant industries. Make the momentum work for your business.

To recap

Now you have a step-by-step process to identify and tap into your favorite case study example. For more inspiration, download our ebook on how to overcome 7 common challenges when creating a killer B2B SaaS case study.

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Emily Amos
Emily Amos

As the founder of Uplift Content, Emily leads teams in creating done-for-you case studies, ebooks and white papers for high-growth SaaS companies. Check out her bio.

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