Working with an external B2B content marketing writer can save you time—and it can save your sanity when you’re overloaded with projects. It can also be a cost-effective way to help your SaaS company produce quality marketing content. These are just 3 reasons why 84% of B2B marketers are outsourcing their content creation to external writers.
In a world where 79% of B2B marketers use content marketing to connect with their audience, you’ll likely need an extra set of hands at some point to help you create case studies, white papers or ebooks.
In this video, learn how to find a B2B content marketing writer who will be a great fit for your team. This is the third post in a 7-part series on how to find your next B2B SaaS writer and work with them successfully.
B2B Content Marketing Writer: How to Find One (Transcript)
Hi SaaS marketers! Emily Amos here from Uplift Content.
Finding an external B2B content marketing writer doesn’t have to be a chore. In this video, we’ll walk through a few of the key places to start your search.
#1: Word of mouth
The benefit of looking for a B2B marketing writer through word of mouth is that it’s personal. You can ask current and former colleagues for referrals, as well as any of your professional networking groups. They’ll likely give you an honest, reliable recommendation, and you can find out about their experience with the writer.
The drawback here? Well, it’s personal. If your experience with the B2B content marketing writer isn’t as positive as your colleague’s was, you may not want to ask for their recommendation a second time.
#2: LinkedIn
You may be able to find a B2B content marketing writer through LinkedIn by simply posting that you’re looking for one. You can join groups for freelance writers and marketers—and share your requirements there. LinkedIn also allows you to find out more about a writer’s experience by viewing their profile.
The disadvantage of LinkedIn is that not all of its features are free to use, so unless you pay for a premium membership, you’ll miss out on detailed profile insights, and the ability to send In-Mails to other LinkedIn members who aren’t in your network.
#3: Google search
One of the simplest ways to find a B2B content marketing writer is through a quick Google search. The writers you’ll want to work with know their way around SEO and the mystical Google algorithm. As such, they should be showing up on the first couple of pages of the search results.
Think about it: if a content marketing writer appears among your top search results, you can bet they know how to make themselves found. That means they’ll know how to help you get found, too.
#4: Freelance writer websites and job boards
There are lots of places online to post job opportunities or to search for a B2B content marketing writer who’s accepting new work. A few examples include Contently, Scripted, WriterAccess, FreelanceWriting, ProBlogger and Indeed.
One upside to looking for a B2B marketing writer this way is that many of the platforms are free or low cost, and some offer multiple pricing options. Using these websites also allows you to find writers who may not be on LinkedIn.
The downside here? Some of these websites have pricey subscription fees, such as Contently. On other sites, like Indeed, where anyone can apply for your job posting, the quality of the applicants may be lower than what you’re looking for.
These websites also don’t give you the benefit of a trustworthy personal recommendation. Be sure to ask any writers that you connect with for writing samples. Also interview them and call a few of their references.
Nail the writer interview
Hiring the best in-house writer or freelancer comes down to a successful interview. Find out EXACTLY which questions you need to ask.
Easily onboard your B2B content marketing writer
Now that you know how to find a writer, the next step is to learn how to onboard them quickly and painlessly. Getting this step right is essential to help you avoid ending up with off-brand content, excessive revisions and lacklustre results.
Download our customizable writer onboarding tool to help your new writer hit the ground running—with less hand-holding from you.
Until next time, SaaS marketers!
Originally published February 18, 2020. Updated December 15, 2021.
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