9 November 2021

6 Opt-In Page Examples for B2B SaaS

An opt-in landing page is a critical SaaS marketing tool. It serves as your ticket to converting website visitors into email subscribers. Reviewing other SaaS companies’ opt-in page examples is an excellent way to ensure the next opt-in page you create will capture your visitors’ attention. The key to success is writing compelling opt-in page copy that will entice your visitors to give you their email address.

In this blog post, we’ll answer the question, “What’s an opt-in page?” We’ll also explore the difference between a landing page vs. opt-in page. Then, we’ll share 6 opt-in page examples for B2B SaaS.

What’s an opt-in page?

An opt-in page is a page on your website crafted to persuade visitors to fill out a form providing you with their email address. In most opt-in page examples, the visitor will receive a free, downloadable resource in exchange for their email address.

Example opt-in pages, like white paper and ebook opt-in pages, build trust with potential customers. They achieve this by showcasing your SaaS company’s expertise and offering actionable guidance.

Landing page vs. opt-in page

In contrast to an opt-in page, a landing page does not always contain a free, downloadable resource. Rather, the purpose of a landing page is to get a visitor to take action. This action could simply be to book a call with a sales rep. It does not necessarily need to involve opting in to your email list.

Opt-in page examples to inspire you

1. Opt-in page headline

The best opt-in page examples have attention-grabbing headlines. Your headline should convey the urgency of downloading the content on the page, like this example from CrowdStrike:

Opt-in page example 1 from Crowdstrike

You can test headline copy for your SaaS opt-in page using Coschedule’s free headline analyzer. The tool evaluates how well your headline will drive traffic and shares.

2. Persuasive copy

Compelling, benefit-driven opt-in page copy can boost your conversion rates. This sample opt-in page from Splunk shows readers how they can achieve the same success as heavy hitters like Nasdaq, Slack and Dominos by downloading the content.

Opt-in page example 2 from Splunk

3. Social proof

Opt-in page examples that include customer logos allow you to leverage social proof to drive downloads. You can also use social proof to demonstrate the caliber of your customers or the size of your user base. Or, include testimonials to increase your credibility, like this example from Paycom.

Opt-in page example 3 from Paycom

4. Relevant images or graphics

“Well-chosen images can provide support for the copy and make it more persuasive. They can also be used to make your opt-in page easier to skim. This helps the potential customer to quickly figure out what it is that you are offering,” says this article by Clickfunnels

Your opt-in page should cater to visitors who prefer visual content, like this example from HubSpot.

Opt-in page example 4 from Hubspot

5. Opt-in page form

The best opt-in page examples have short forms that make it easy for visitors to give you their email address. Your form shouldn’t ask for any sensitive information that could deter someone from filling it out. This example from Okta knocks simplicity out of the park.

6. Call to action

Your opt-in page should include a call to action (CTA) that guides your visitor where you want them to go next. This will improve your chances of converting visitors into subscribers. Your CTA should be clear and easy to spot, like this example from Workday.

Get help with content creation for lead magnets

Need a high quality downloadable resource to share on your next opt-in page? Uplift Content’s ebook writing service helps you generate leads with well-written, informative and actionable lead magnets your prospects really want.

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Emily Amos

As the founder of Uplift Content, Emily leads teams in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies. Check out her bio.

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