16 April 2024

13 Ways to Repurpose Your Case Studies to Extend Their Value

Updated April 2024: Repurpose your case studies into new formats to increase content exposure, engage more buyers and maximize the value of each asset.

Repurposing your case studies also allows you to effectively reach a wider audience with diverse content-consumption preferences—and extend the lifespan and impact of your customers’ successes.

In fact, 42% of marketers say repurposing existing content led to successful marketing campaigns, according to SEMRush. It’s more effective (from a time, cost and results point of view) than creating new content from scratch.

In this post, we’ll explore 13 ways to repurpose your case studies so you can squeeze the most value from them.

Why repurpose your case studies
Are you repurposing your case studies as much as you should be?
13 ways to repurpose your case studies
1. Long-form stories
2. Video case studies
3. LinkedIn posts
4. Slides for sales
5. Infographics
6. Quotes or testimonials
7. One-pager stories
8. Best practice blog posts
9. Use case blog posts
10. Q&A-style blog posts
11. Podcasts
12. Webinar or live presentation
13. Case study compilation

See our blog post: 34 Ways to Use and Promote Your Case Studies.


Why repurpose your case studies

Case studies are among the top 3 types of content B2B marketers use to reach and engage with their audiences. However, producing this content is no small feat.

You need to identify the right customers to interview, get them to participate, find an interesting and compelling angle for your case study, write high-quality content, gather statistics and visual assets—and the list goes on.

This is why it’s crucial to repurpose your case studies so you can leverage them for maximum exposure. It’s also an excellent way to save both time and money on creating new content from scratch.

Repurposing your case studies will also help you build brand awareness, as research shows people need to see a marketing message at least 7 times before it’ll stick in their minds.


Are you repurposing your case studies as much as you could be?

Every year, we survey over 100 SaaS marketers. We found that most companies publish their marketing case studies in multiple formats. The most popular formats are: 

  • text (HTML) on the company website (74%)
  • text (PDF) on the company website (73%)
  • social media post (63%)
What case study formats do SaaS companies want to use more of in 2024?

And here’s what SaaS marketers want to do more of in 2o24:

What case study formats do SaaS companies want to use more of in 2024?

Read the full ungated report here: 2024 Customer Story Trends & Insights Report


13 ways to repurpose your case studies

1. Long-form stories

There’s no one-size-fits-all approach when it comes to creating content for audiences’ consumption preferences. While some people prefer bite-sized pieces of information, others love nothing more than to dig into a long-form read. This is why it’s a good idea to repurpose your case studies by creating both short- and long-form versions. 

You can try offering your short-form version as a non-gated asset on your website, then direct people to download the full case study so you can collect their email addresses via an opt-in form. Or, or turn a collection of case studies with the same use case or industry focus into long-form content like a gated ebook.

Here’s a great long-form example from OutSystems:

Case study example from OutSystems

2. Video case studies

Video is still a major player on the content marketing landscape. The medium is eye-catching and easy to consume, which makes video a great way to repurpose your case studies. Take snippets of your SaaS case studies and create short videos that share educational or actionable information. You can promote these videos on your social channels or upload them to the case study pages on your website.

Gong does a great job with its case study videos. Here’s an example:

Gong has great case study videos. Here's one about Hubspot.

3. LinkedIn posts

Repurpose your case studies by creating a LinkedIn post.

Here are 3 examples:

A. Infographics

Grab your best metrics and create a branded infographic.

LinkedIn example from Vengage on how to repurpose your case studies

Source: Vengage

B. Video clips

Share a customer testimonial video that you grabbed from the interview.

LinkedIn example from Gong on how to repurpose your case studies

Source: Gong

C. Carousels

Create a carousel of quotes, metrics and images to tell the high-level story.

LinkedIn example from Okta on how to repurpose your case studies

Source: Okta

Other ways to share your customers’ stories on LinkedIn include graphics with a short testimonial or powerful metrics. Be sure to write something in the post itself to provide context and some personal insights to make it resonate more.

4. Slides for sales

It’s a good idea to create 1 to 3 slides for every case study you write so that the sales team can use the stories in their sales calls and presentations. What should you include on each slide? There are a number of options:

  • 1 slide with a powerful customer quote
  • 1 slide with key metrics that show the impact of your solution
  • 1 slide with a very short overview of the challenge, solution and results
  • 3 slides – 1 each for challenge, solution and results
  • 3 slides – 1 each for overview, customer quote and metrics

5. Infographics

Designing an infographic is another effective way to repurpose your case study, and is especially appealing to visual learners. B2B SaaS case studies often deal with complex concepts that lend themselves well to visual representation. 

Using an infographic to communicate information in your case study is also a great way to call attention to statistics like the killer results your customers achieved with your products and services. Another bonus of this case study format example? It’s easily shareable on social media.

Check out this one-minute case study infographic from Okta. Here’s a little snippet:

Snippet of a case study infographic from Okta

6. Quotes or testimonials

Customer quotes are SaaS case study gold, which is why they’re the perfect way to repurpose your case studies. A poignant quote will make your audience want to read more and dive into your full case study. 

Using customer quotes to promote your content is also an excellent way to build trust with your audience, rather than simply singing your own praises from the rooftops. Share these quotes on product landing pages, in your email newsletter and in your sales decks.

Drift does a great job with their customer quotes. Check out this example:

Quote from Drift is an example of how  to repurpose your case studies

7. One-pager stories

An ultra-short, one-page case study is perfect for sales teams or anywhere prospects have short attention spans. A one-pager is ideal for cold outreach, account-based selling and printed leave-behinds.

Here’s a great example:

Example of one-pager case study

8. Best practice blog posts

Another great way to repurpose your case studies is to create beset practice blog posts.

In the case study interview, ask the customer about the best practices they used to do X, Y or Z as it relates to your product or service. Turn this information into a blog post and add your customer’s name and headshot in the byline.

These types of blog posts are great for a few reasons:

  1. The information in the post is truly helpful for your audience as they work to constantly improve and become more efficient.
  2. The information is more credible because it’s coming from your customer rather than you.
  3. It’s a great opportunity for your customer to grow their personal brand, establish themselves as an expert and help with landing promotions or new jobs.

9. Use case blog posts

Similar to best practice blog posts, ask your customer a few extra questions in the case study interview. For example:

  1. How are you using [X solution] to solve [Y challenge]?
  2. Are there any features that are particularly helpful for this use case?
  3. What advice would you give to another company who’s thinking of using [X solution] for this use case?

You then turn this information into a blog post that is authored by the customer.

10. Q&A-style blog posts

While most case study formats follow a challenge/solution/result structure, you can repurpose your case studies by telling these stories without using a formal narrative writing style. For example, take a page from the publishing industry’s playbook and produce a Q&A interview-style version of your next SaaS case study. This way, your readers will get firsthand answers about your products and services from your customers.

Here’s a little snippet from a Floify case study using the Q&A style:

Snippet from a Q&A-style case study from Floify

11. Podcasts

More than half of the U.S. population has tuned into at least one podcast. You don’t need to be producing true crime content to drum up a listener base, either. There are many successful tech podcasts on the internet today. This audio-based medium lends itself well to topical deep dives, which is what makes podcasts an ideal way to repurpose your case studies. 

Here’s an an example from Snowflake:

Snowflake is an example of how to use a podcast to repurpose your case studies

12. Webinar or live presentation

Your customers have great stories to tell, so why not have them share their experience of working with you in a webinar or live presentation? You could ask them to share best practices or how they’re using your solution for a specific use case.

13. Case study compilation

Once you have a number of case studies for the same vertical, use case, company size, etc., pull them together into an ebook. This is a great resource to be able to send a specific segment of your audience.

Leverage your SaaS success stories to drive sales

Your customers and your team work hard to achieve your successes, so the case studies that reflect those stories should be more than a flash in the pan. 

You now have 13 ways to repurpose your case studies—plus examples to draw inspiration from when the time comes to publish and distribute your next customer case study. 

Need a hand with your case studies?

At Uplift Content, we write case studies for high-growth B2B SaaS companies like Okta, LeanData and WalkMe. Check out our case study writing service.

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Emily Amos

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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