No matter how good your case study is, it won’t engage your audience unless the content is visually compelling. That’s why using multimedia in SaaS case studies is an essential ingredient for creating a marketing tool that converts leads to sales.
Watch this video for 3 tips for creating killer case studies using multimedia.
Hi SaaS marketers! Emily Amos here from Uplift Content.
Unless you used to get a thrill from reading textbooks in school, today’s topic will resonate with you. As marketers, you know how much information is out there to compete with when you’re trying to reach your audience. And you likely already know that presenting text in long, dense, textbook-like paragraphs isn’t going to help you get most readers’ attention.
SaaS case studies don’t just need to provide clear, compelling information; they should also be visually compelling. Here are three tips to help you achieve that balance by using multimedia.
#1: Incorporate imagery
Use imagery in your SaaS case studies. If you need to do a photoshoot, draft up a mood board first with sample shots to bring with you.
You might have a variety of customers across multiple industries, so when using multimedia in case studies, you’ll want to maintain a recognizable visual identity for your own brand throughout all of your content.
You can also use imagery supplied by your customers if it’s good quality and on-brand. Stock photos aren’t always the enemy, either. A good rule of thumb is to look for natural lighting and stay away from shots that seem overly staged.
#2: Use icons and infographics
Enhance (or even replace) text with icons and infographics. Using multimedia such as icons can introduce different sections of your SaaS case study, while infographics can help you describe processes like implementation in a digestible, visually engaging way.
Like photography, icons and infographics should also fit within your brand’s visual identity. Work within a colour palette. Of course, if you’re working with a graphic designer, they’ll take care of those details for you.
#3: Display data with charts and graphs
Instead of sharing statistics in a table, a bulleted list or in sentence format, pull them out of your case study’s body text and display them in a colourful chart or graph. Using multimedia in this way is more impactful for readers who like visuals, as well as those who scan rather than read.
Thanks for joining me SaaS marketers. Until next time!
Want to know more about case study design? Check out 5 Case Study Design Elements to Make Them Pop.
Now that you know how to add great multimedia to your case studies for added visual interest, it’s time to look at some case study examples. Check out our critique of the hits and misses of case studies from 3 of the fastest growing SaaS companies.
This is the ninth post in an 11-part series on how to write SaaS case studies that convert leads to sales.