28 July 2020

Writing an eBook: 4-Step Process for B2B SaaS Marketers

As a savvy SaaS marketer, you know you need an ebook in your toolkit to deliver value to your prospects and convert leads into customers. eBooks are popular among B2B audiences and receive three times as many downloads as white papers, which is why writing an ebook should be on your priority list.

Once you’ve reviewed B2B ebook examples, brainstormed your own ebook ideas and narrowed down a specific topic, you’re ready to begin writing an ebook. In this article, we’ll cover 4 steps to help you nail the process and create a strong ebook that lands sales.

How to prepare for writing an ebook

The first step of writing an ebook is to create an outline. This will help ensure that you include all of the topics you planned to cover, as well as help you develop a clear, compelling flow for the content. An outline breaks down the writing process into individual steps that you can tackle easily, one by one. And, it identifies your team members’ tasks to keep them on track.

While ebook formats vary, most have specific chapters broken down by headers and subheaders. The best ebooks use design elements like images, illustrations, infographics, charts and lists to make the content more engaging. These items should be noted in your outline. You should also include sources for any statistics you use. Your editor will thank you!

4 steps for writing an ebook

Step 1: Write the entire ebook before you edit it

Writing an ebook takes a significant amount of time and energy. Don’t make the process more complex than necessary by getting caught up in editing before you’re finished writing. This will only slow you down. Write a complete draft first, then go back and edit it. Also make sure you get a second set of eyes on your ebook draft.

Step 2: Write a compelling introduction

Your ebook introduction should be compelling and deliver value to your reader right away. It should also give your reader a preview of the ebook’s contents and explain what they’ll gain from reading it. Some writers prefer to write the introduction after they’ve written the rest of the ebook, which you could also try.

Step 3: Write clear chapters

When writing an ebook, each chapter should address a specific topic and conclude with a review of the most important points covered. Offering actionable takeaways at the end of every chapter is a great way to provide continuous value to your reader.

Step 4: Write a strong conclusion

If your reader has stuck with you until the end of your ebook, you’ve got a solid lead on your hands. Finish strong with a conclusion that briefly revisits all the valuable, actionable information you’ve shared, then guides your reader where you want them to go next with a call to action (CTA).

Get help from ebook experts

Uplift Content’s ebook writing service can help take the work of producing this crucial SaaS marketing tool off your plate. The best part? You’ll still get to enjoy the results.

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Emily Amos
Emily Amos

As the founder of Uplift Content, Emily leads teams in creating done-for-you case studies, ebooks and white papers for high-growth SaaS companies. Check out her bio.

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