14 March 2017

Ebook Titles: 5 Tips for Writing Ones That Sell

When prospective clients make the decision to download your ebook, they often only have the ebook title and cover to base their decision on. This is why it’s so important to take the time to write strong, persuasive, benefit-driven ebook titles.

When developing a convincing ebook title, take a moment to put yourself in the shoes of the reader:

  • How will this ebook influence my life?
  • What are the benefits this ebook has over other ebooks?
  • What makes this ebook more appealing than any other ebook?

Your ebook title acts as a first impression and can make or break a potential relationship with your reader. It’s important to gain trust while sparking interest in just a few words.

Here are a few tips on how to write powerful and effective ebook titles:

  1. Be clear and concise

If readers don’t understand your ebook title, then they won’t be interested in what’s inside. It’s important to stay away from convoluted and wordy titles to ensure your readers can quickly and easily figure out what they’re going to get inside the ebook.

Yes: 10 Content Marketing Leads in Just 10 Minutes a Day

No: Do More Business in Less Time Using Content Marketing

  1. Consider using a subtitle

Sometimes your ebook title will be short, catchy and memorable, but maybe there’s not enough information to really understand what the ebook is about. By adding a short subtitle, you’re giving your title breathing room while providing further explanation or context. Remember a subtitle should also aim to be clear and concise.

Yes: Content ROI: A Guide to Measuring Results and Proving Your Value

No: Content ROI

  1. Show your audience what’s in it for them

After putting yourself in the shoes of your readers, you need to follow through. Show them how the ebook will benefit them and what they will get as a result.

Yes: 31 Days to Build a Better Blog

No: Your Guide to Creating Better Blog Posts

  1. Brainstorm ideas for your title

Don’t settle. As much care and attention needs to be given to a title as any other aspect of your ebook. If you’re unsure of how your audience will react to the title, show it to someone else and see what their first impression is. If they are confused or uninspired to read the ebook, it’s back to the drawing board.

Yes: Write 2x Faster for 2x the Leads

No: Save Time By Writing Faster and Get More Results

  1. Grab their attention

When an ebook title resonates with someone or they can see themselves benefiting from the information, they’re more likely to download it. It’s all in how you describe the ebook by using words that make them feel inspired, excited or motivated.

Yes: Create eBook Titles That Inspire Action

No: How to Write a Good eBook Title

Your turn

What’s your approach to writing ebook titles? What are your go-to tactics?

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Emily Amos
Emily Amos

Emily leads teams in creating strong content marketing strategies and relevant, valuable content that cuts through the noise and lifts your company to a position of authority.

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