Content Marketing Blog

30 March 2021

Why You Need a Blog Strategy for SaaS

Blogging, SaaS, Software as a Service, Strategy

If you want to stand out from your competitors in the rapidly growing B2B SaaS market, you need a strong blog strategy that helps you increase brand awareness, drive conversions and generate revenue. Learn more about why you need a blog strategy for SaaS, and uncover 6 tips to help you create one.

23 March 2021

How to Create Original Content Regularly [5 Tips]

content, content creation, SaaS, Software as a Service

Competition is high in the SaaS industry, so you need to create original content if you want to win your prospects’ attention and stand out as a thought leader. Regurgitating the same topics as everyone else simply won’t cut it. Here are 5 tips to help you get started.

16 March 2021

Content Workflow Tips to Help You Avoid Bottlenecks

SaaS, Software as a Service

Working with an external content writer can be an efficient and cost-effective method for helping your B2B SaaS company produce on-target marketing content. But to create a successful working relationship with your writer, you need a strategy for content planning and workflows.

9 March 2021

How to Update Blog Posts So They Perform Better for B2B SaaS

SaaS, Software as a Service

The pressure to create fresh, new B2B SaaS content can seem relentless. Knowing how to update blog posts can help you save precious hours (and dollars)—and give your old B2B SaaS content new life—while boosting click-throughs and conversions.

2 March 2021

Content Idea Generator: Must-Have Tool for B2B SaaS Marketers

SaaS, Software as a Service, topic ideas

Discover 3 ways Uplift Content’s content idea generator tool can help you take the legwork out of finding relevant and valuable SaaS content ideas.