Whether you hire an in-house B2B SaaS writer or you choose to outsource, it’s essential to produce compelling content that generates leads and sales. Watch this video to explore the benefits of working with an in-house writer vs outsourcing so you can make the right move for your company.
When prospective clients make the decision to download your ebook, they often only have the ebook title and cover to base their decision on. Use these 5 tips to write strong, persuasive, benefit-driven ebook titles.
Case studies act as powerful social proof for SaaS companies. They take time and effort to produce, but they are worth their weight in gold so be sure to leverage them to their full potential with these 8 tips.
Lead magnets are powerful tools for SaaS marketers. If getting email addresses has been your endgame until now, it’s time to turn your attention to 3 types of lead magnets that can convert leads to sales AND generate customer insights: webinars, quizzes and free trials.