Content Marketing Blog

22 February 2023

B2B Blog Strategy: How to Craft a Winning Strategy in 7 Steps

If you want to stand out from your competitors in the rapidly growing B2B SaaS market, you need a strong blog strategy that helps you increase brand awareness, drive conversions and generate revenue. Learn more about why you need a blog strategy for SaaS, and uncover 6 tips to help you create one.

Parthi Loganathan, CEO of Letterdrop, talks about the challenges facing content marketers today.

17 February 2023

3 Biggest Challenges Facing Content Marketers Today

content marketing interview series

Creating quality content that expands your customer base, grows traffic and boosts sales is easier said than done. Read our interview with Parthi Loganathan, CEO of Letterdrop, to hear his perspective on the challenges facing content marketers.

9 February 2023

Why Are Case Studies Important? Top 4 Reasons

case studies

Do you know why you should be prioritizing case studies? Uplift Content shares 4 reasons why case studies are your #1 marketing tool.

12 January 2023

Which KPI Is Most Likely to Be a Vanity Metric?

content marketing, metrics

Are you patting yourself on the back because you just landed 500 new social media followers? Are you pleased about thousands of pageviews? What about 100 new subscribers in a week? Not so fast! Find out which KPI is most likely to be a vanity metric.

6 July 2022

6 Opt-in Page Elements You Need to Nail to Get Conversions

content marketing, examples

Your lead magnet will only get downloads if your opt-in page is compelling. Find out what 6 opt-in page elements you need to include to drive conversions.