There’s no greying the issue—white papers are a SaaS marketing must. To stay ahead of the competition, you should be asking yourself, “What’s a white paper?”, “How should I use them in my marketing strategy?” and “What isn’t a white paper?”
Uplift Content shares 7 tips to help you nail the process of writing an ebook and create a strong ebook that lands sales. Finish your entire draft before editing, write a compelling introduction, craft clear chapters and end with a strong conclusion.
eBooks take a lot of time and effort to create. Follow Uplift Content’s proven 6-step system to stay organized on your journey as you research, plan and create your ebook. Destination: new B2B SaaS leads.
Throwing 500 to 2,000 words of plain text up on a web page is going to get you exactly zero readers. No matter how strong the writing or how impressive the storytelling, you need the deft hand of a designer to grab and keep your readers’ attention.