Customer stories: still the #1 marketing tactic to increase sales
But what exactly makes a great customer story?
We surveyed 115 SaaS marketers in December 2023 to gather their insights and experiences with customer stories.
In this report, find answers to your biggest questions:
- What customer advocacy activities should you be focusing your time and attention on this year?
- How are your peers using AI in customer story production?
- How can you get better metrics for your customer stories?
- What customer story formats are on the rise in 2024?
- How many customer stories does your company actually need?
