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Get the 2024 Customer Story Trends & Insights Report

Customer stories: still the #1 marketing tactic to increase sales

But what exactly makes a great customer story?

We surveyed 115 SaaS marketers in December 2023 to gather their insights and experiences with customer stories.

In this report, find answers to your biggest questions:

  • What customer advocacy activities should you be focusing your time and attention on this year?
  • How are your peers using AI in customer story production?
  • How can you get better metrics for your customer stories?
  • What customer story formats are on the rise in 2024?
  • How many customer stories does your company actually need?

2024 Customer Story Trends & Insights Report

2024 Case Study Report

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