Case Studies

Close sales faster by accelerating the delivery of relevant case studies

As a SaaS marketer, you’re under huge pressure to execute on a ton of stuff—but your team is strapped. Everyone is already giving 110%. There’s simply no capacity within your team to meet the ongoing demand for more and more case studies.

You need to be able to jump on it right away when a high-profile customer agrees to participate in a case study. You want to be able to say “Sure!” when a sales colleague asks for a case study that showcases a particular use case.

You’ve worked with external writers in the past, but they didn’t really get what your company does or what your customers care about when making buying decisions. As a result, you were never happy with the content they produced, and it required way too much of your time to edit.

But it doesn’t have to be that way

It is entirely possible to partner with a skilled B2B SaaS writer who not only “gets it”, but who also provides the strategic content marketing expertise needed to create compelling messages that can be used across many channels.


“As a content marketing partner, Uplift Content dives deep into the research, asks insightful questions and crafts a compelling story. The Uplift team takes the time to really understand Okta’s brand, products, customers and target audience–and it shows in the quality of their work.” Alyssa Smrekar, Director Customer Marketing, Okta

We’ve worked with B2B SaaS marketers just like you

You want to work with someone who:

  • gets the uniqueness of B2B SaaS
  • takes the time to truly understand your company, product and audience
  • ramps up quickly
  • asks intelligent questions
  • provides suggestions, strategies and solutions
  • doesn’t require hand-holding
  • cares as much about your success as you do

Partnering with Uplift Content will give you the capacity you need to meet the constant demand for more content in a timely way. Because, as you know, being able to produce a consistent flow of high-quality marketing and sales collateral allows you to generate and nurture leads—and close sales faster.

When you partner with our content studio, you work with your own experienced and dedicated SaaS copywriter who is serious about learning everything they possibly can about you, your company, your products and services, and your target market.


Uplift Content helps us showcase our champions by crafting customer success stories that highlight the innovation and creativity of our clients, which, in turn, helps to inspire other organizations. Brittany Rolfe Hillard, VP of Customer Engagement & Advocacy, WalkMe

What you can expect when you partner with Uplift Content

Through our work with high-growth B2B SaaS companies like Okta and WalkMe, we’ve discovered a simple process that delivers big results for motivated, maxed-out SaaS marketers like you.

1. Strategy

You tell us your goals for the case study and how you want to use it. We help determine the best format and structure so the case study performs to its full potential.

2. Project management

You’re slammed so let us handle the project management. We can schedule interviews, coordinate revisions and keep things on track.

3. Research & interviews

You give us your side of the story. Then we dive deep into the research before interviewing your customers. You receive transcripts of the calls.

4. Case study writing

We create an outline for you to review. Then we go ahead and write the first draft of the case study. Our in-house editor does a first pass before sending it along to you.

5. Performance optimization

We ensure your content is created for optimal performance by adding elements like SEO, scannability and hyperlinks.

6. Revisions & approval

We can manage revisions and approvals from both you and your customer. Our goal? Help you get the case study published in a timely way.

7. Measure & tweak

Two months after launch, we analyze incoming and outgoing metrics and provide you with a list of suggestions and fixes for optimizing the content’s performance and improving its ROI.


Packages and pricing

We help you capture lost revenue by sharing your untold success stories—and showcase how you help your customers solve tough problems.

What’s included

White gloveBenefit from the value-adds with our highest level of service
Starting at $3,000
60-min strategy session
1 senior SaaS writer
1 project manager & editor
Exhaustive research
Comprehensive outline
Up to 3 interviews
Transcripts from interviews
Up to 1,500 words
5 rounds of revisions
Manage review and approval process with you and your customer
Weekly email update and bi-weekly status call
Optimization of the content 2 months after launch for improved ROI
ROI analysis
Priority scheduling
8 ways to get the most mileage out of each case study (tip sheet)
 
Client Provides
Writer’s brief
 
 
 
EnhancedSave time by letting us handle everything from research to revisions
Starting at $1,500
30-min strategy session
1 senior SaaS writer
1 project manager & editor
In-depth research
Detailed outline
Up to 1 interview
Transcript from interview
Up to 1,500 words
3 rounds of revisions
Manage review and approval process with you
Weekly email update
Optimization checklist
 
 
 
 
Client Provides
Writer’s brief
 
 
 
StandardGive your sales team the collateral they’re asking for
Starting at $1,250
 
1 junior SaaS writer
1 project manager & editor
Basic research
 
 
 
Up to 1,500 words
1 round of revisions
 
 
 
 
 
 
 
Client Provides
Writer’s brief
Detailed outline
Background information and research
Transcripts from interviews

“At MagicLamp Software, many of our solutions and products are very technical and complex in nature. The Uplift Content team took the time to really understand our business and create strategic content that was suitable for our target audience.” Charlie Eisener, Chief Financial Officer, MagicLamp Software

It’s important we’re on the same page

Uplift Content makes a great case study partner if:

  • you value excellent content
  • you want to work with a partner who cares about your success as much as you do
  • you need someone who “gets it”
  • you want someone who can dive right in and run with it
  • you understand the time it takes to do a good job
  • you appreciate curiosity and questions

On the other hand, we’re not the team for you if:

  • you’re okay with a faceless, voiceless service provider
  • you prefer volume over quality
  • you expect to pay bottom dollar
  • you hope we can start working on it tomorrow

Breathe easier and bask in the glory

Imagine how awesome it would feel to be able to deliver on all the content requests you get—in a timely manner. Your sales team would be over the moon. Your bosses would be tickled pink. And you’d have some breathing room to work on some other strategic initiatives.

What are you waiting for?

This year, we’re taking on 4 new clients that have ongoing content needs—and our spots are filling up quickly. Book a free discovery call today so we can reserve a spot in our calendar for you.

We also save a bit of room in our calendar for one-off case studies. Book a call to chat about your needs.

Partner with Uplift

We are a boutique content creation studio with a track record of success with high growth B2B SaaS companies like Okta and WalkMe. Our small, hand-picked team helps companies like yours create a consistent flow of high quality, well-researched content, like case studies, ebooks and white papers.

We are a flexible and agile resource that partners with you to consistently create valuable content that people read and share. What sets us apart is that we take the time to really understand your company, your software and your target audience.


“The Uplift Content team is a pleasure to work with. They’re enthusiastic, research-oriented, clear in their approach and receptive to feedback. Working with Uplift was a true partnership.” Jennifer Callbeck, Director of Business Marketing, Eastlink

Everything you need to know—and then some

Why does your pricing say “Starting at…”?

The rate you see is what we’ve charged recently for similar projects. Once we learn more about your project, we will quote you a specific rate. Topic complexity, meeting time, interview time, amount of research and level of desired service will all impact the rate.

Are your rates hourly?

We usually quote a fixed price for projects. This eliminates surprises, and ensures you get valuable content that meets your business goals.

After an initial call to talk about your goals, project, audience, budget and timelines, we’ll put together a detailed statement of work and firm quote for our engagement.

If your content requirements change frequently, then we can discuss whether an hourly rate may be the better option.

Why are you going to ask me about my budget in our initial call?

We’re going to talk about your budget on the initial call for a couple of reasons:

  1. People can have very different ideas about how much content should cost. We need to make sure we’re on the same page before we go any further.
  2. We need to prioritize deliverables based on your budget. You might not have funds for the white glove experience, but with a few tweaks to the scope, you can still great content that suits your needs and your budget.
What’s your minimum engagement rate?

Our minimum engagement rate is $1,000 USD—and most projects are in the $1,500 to $5,000+ USD range for a single project.

Without a doubt, you can find people to do this work for less (sometimes much less). In our experience, content providers who quote low aren’t doing their research, don’t have much experience and aren’t too worried if they miss a deadline or hand in a crappy piece of content.

On the other hand, our B2B SaaS customers decide to work with us because they:

  • need content that aligns with their business goals
  • value well-researched, accurate and engaging content
  • understand the impact quality content has on revenue growth
  • want to work with professionals who follow a proven process—and always deliver on time and on budget
Do you do discounts?

As a loyal (and keen!) customer, you save 10% when you book 6 or more pieces of content with us.

Do you do retainers?

Yes, we love retainer clients because it allows us to dig even deeper into your company and your customers’ pain points. It also allows us to be more proactive in providing content ideas and strategies.

On top of this, retainers allow you to get guaranteed time in our calendars to help you scale your content marketing efforts. And you save 10% off our regular rates.

Once we understand your annual content goals and what content you need each month, we’ll provide you with a retainer agreement that includes a statement of work, quote and terms of engagement.

Retainers start at $1,000 USD per month. Most retainers are between $3,000 and $5,000 USD per month.

How does payment work?

For projects, we collect a 50% deposit before starting the project and invoice the final 50% once the project is finished.

For retainers, we collect the full month’s payment at the beginning of each month.

You can pay by credit card, wire transfer, PayPal or cheque.

What kind of results can we expect?

This is a tricky question to answer because so much of it depends on how you distribute and promote the content. During our initial strategy session, we can discuss this in detail.

We also offer a quarterly content optimization service that identifies:

  • what content is driving conversions
  • opportunities for new content
  • which keywords are getting results
  • what existing content you should be promoting
  • usability and readability issues and how to fix them
  • opportunities to attract more views of your content

Each quarter you get:

  • analysis and measurement of up to 50 pages of content
  • content performance audit results
  • specific fixes to optimize 10 pages (we pick pages that have the most opportunity for improved performance and ROI)

Learn more about our content performance and optimization service.

When can we get started?

We can usually get started within 1 to 3 weeks.

What do I need to provide you with to get started?

We’ll send over a Statement of Work for you to sign, as well as an invoice to hold your place in our calendar.

From there, we’ll send you an onboarding template to fill out. You only have to fill this out the first time you work with us. It should take about 10 minutes to complete. In it, we ask you to provide information on your target audience, high-level marketing messages and any background reading you feel would be helpful for us when ramping up.

Then we ask you to complete our writer’s brief template. You’ll complete one of these for each piece of content we write for you. It should take about 10 minutes to complete. The brief outlines the format, word count, turnaround time, key messages for the piece of content you’ve requested.

That’s it! Let’s get started.

We’ve worked with bad writers in the past. How can we trust you’ll do a great job?

In our hunt to put together the best possible content team, we’ve also run across many less-than-stellar writers. So, we hear you. But you know, we find it just makes those few gems of writers really stand out.

Our small, hand-picked team of experienced and professional B2B SaaS writers has a track record of success with high-growth B2B SaaS companies like Okta and WalkMe. Let’s let our testimonials and portfolio speak for themselves.

Will you work in other niches besides SaaS?

Yes. It’s always fun to change things up from time to time. If you have a project that is outside of B2B SaaS, get in touch to see if we’d be a good fit.

Do you write anything else besides case studies, ebooks and white papers?

Yes, we write some other kinds of content—case studies, ebooks and white papers just happen to be our focus. Let’s talk if you need:

  • thought leadership articles
  • guides
  • reports
  • blog posts
  • website content
  • knowledge base articles and support content
I want to work with you. Now what?

Great! Simply book a free discovery call to get started.


Let’s work together

This year you could:

  • drive more leads and sales with case studies that resonate
  • grab back more time to work on other high-value tasks like strategy and planning
  • impress your bosses, colleagues and the sales team with the excellent results you’re getting from the content you’re responsible for creating

But it starts with taking that first step towards making it happen today.

You’re not in this alone anymore. We’re here to help.


“A strong benefit of working with the uplift team is that they are great at teasing out key messaging from many sources of information and pulling it together into one cohesive story from start to finish.” Morgan Asher, Customer Reference Manager, Okta

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