Articles on case study

A B2B SaaS case study is a powerful tool you can use throughout your marketing mix. It should, of course, include facts and numbers—but it also needs to have a compelling narrative that keeps readers hooked. Follow these tips to learn how to write a case study that converts leads to customers.

When you give your SaaS content writer feedback that’s clear and direct, it can save a lot of time on revisions. Follow these 4 tips to help your writer deliver high-performing marketing content—without lots of handholding.