A case study is one of the most powerful tools in your marketing toolbox. But it’s only valuable if it gets in front of the right eyes. Find out 7 easy ways to promote and distribute your case study.
Throwing 500 to 2,000 words of plain text up on a web page is going to get you exactly zero readers. No matter how strong the writing or how impressive the storytelling, you need the deft hand of a designer to grab and keep your readers’ attention.
You’ve invested a lot of time and energy in creating a killer case study. But now your customer is dragging their heels in approving it. Find out how to overcome common obstacles to getting customer approval for your case study.
If you’ve written a solid case study and the reader has read through to the end, you can bet they’re interested in learning more. Tell the reader what to do next by including an obvious call to action.
Nothing measures success in a SaaS case study like statistics. Convincing metrics are qualitative and show distinct before and after snapshots. But what do you do if you don’t have any?
