It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learning along the way. We did a survey to find out.
Case studies act as powerful social proof for SaaS companies. They take time and effort to produce, but they are worth their weight in gold so be sure to leverage them to their full potential with these 8 tips.
When you repurpose your case studies into new formats, you can increase exposure to your content, engage more buyers and maximize the value of each content asset. In this post, we’ll explore 7 ways to repurpose your case studies so you can squeeze the most value from them.
Your case study title has to grab your target audience’s attention and draw them into reading the entire case study. Do this by providing the right information and by being results-oriented.
Make every word count in the executive summary for your case study. A great one might even be enough for a reader to pass the information along to the decision-makers in their organization.
