Articles on case study

15 December 2020

Product Marketing Content: 3 Writing Ideas to Get You Noticed

case study, eBooks, product marketing, white papers

Product marketing content is all about providing the right information at the right time to generate demand. As a SaaS marketer, you need compelling product marketing collateral in your toolkit to convince potential customers that they can trust in your product’s quality and usefulness.

10 November 2020

6 Case Study Layout Examples and How to Make Them Pop

case study, SaaS, Software as a Service

Find out what case study layout and design elements you need to include if you want to grab and keep your reader’s attention. And check out 12 examples from leading B2B SaaS companies.

red phone call to action SaaS case studies

27 October 2020

CTA Examples That Work: Get Results from Your SaaS Case Study

call to action, case study, SaaS, Software as a Service

If you’ve written a solid case study and the reader has read through to the end, you can bet they’re interested in learning more. Tell the reader what to do next by including an obvious call to action.

29 September 2020

SaaS Case Studies: How to Overcome 7 Common Challenges

B2B, case study, SaaS, Software as a Service

A compelling B2B SaaS case study could very well be the best way to convert a prospect into a customer. But what if you don’t have stats? What if the customer drags their heels with final approval? We’ve got the tools and tactics you need to overcome 7 of the most common challenges when creating an impactful B2B SaaS case study. Check it out.

18 April 2020

6 B2B Case Study Best Practices You Need to Be Using for SaaS

B2B, case study, content, content marketing, product marketing

A compelling B2B SaaS case study is a powerful tool. Learn how to nail this versatile piece of content with these B2B SaaS case study best practices.