Nobody wants basic content—as SaaS marketers, we all want brilliant content. In this video, learn the 5 essential elements you need to include in your content creation brief to sink a slam dunk with your marketing materials every time.
“This doesn’t work, please fix.” Ugh. We’ve all been on the receiving end of feedback that just isn’t helpful. Check out these 3 writing feedback examples to ensure you get great B2B SaaS marketing content from your writer—with less hand-holding.
Whether you hire an in-house B2B SaaS writer or you choose to outsource, it’s essential to produce compelling content that generates leads and sales. Watch this video to explore the benefits of working with an in-house writer vs outsourcing so you can make the right move for your company.
A B2B SaaS case study is a powerful tool you can use throughout your marketing mix. It should, of course, include facts and numbers—but it also needs to have a compelling narrative that keeps readers hooked. Follow these tips to learn how to write a case study that converts leads to customers.