Nobody wants basic content—as SaaS marketers, we all want brilliant content. In this video, learn the 3 essential elements you need to include in your content creation brief to sink a slam dunk with your marketing materials every time.
A B2B SaaS case study is a powerful tool you can use throughout your marketing mix. It should, of course, include facts and numbers—but it also needs to have a compelling narrative that keeps readers hooked. Follow these tips to learn how to write a case study that converts leads to customers.
When you want to shake up your content, drawing inspiration from your favorite B2B SaaS case study example is an excellent tactic. In this video, we’ll walk you through the process of how to draw inspiration from your favorite case study example.
When you give your SaaS content writer feedback that’s clear and direct, it can save a lot of time on revisions. Follow these 4 tips to help your writer deliver high-performing marketing content—without lots of handholding.
“This doesn’t work, please fix.” Ugh. We’ve all been on the receiving end of feedback that just isn’t helpful. Check out these 3 writing feedback examples to ensure you get great B2B SaaS marketing content from your writer—with less hand-holding.