Case studies and testimonials are critical parts of most marketing strategies. Gathering the juicy details and customer quotes that make a case study sparkle, however, takes some savvy. Your best shot at capturing the insights, data and color you need is through a well-planned and well-executed case study interview—all while respecting that your customer is … Continue reading “Case Study Interview: How to Conduct an Informative (and Painless) One”
Whether you’re working with an in-house, contract or freelance writer, it is well worth your time to create a detailed writer’s brief for your upcoming SaaS case studies. It’ll help your writer execute on your vision as quickly and painlessly as possible.