White papers are an effective method of generating leads and demonstrating thought leadership. But making sure you have the right white paper topic is crucial to hitting the mark with your content. Here are 5 ways to get started finding the best white paper topics for your SaaS company.
Make your B2B SaaS white paper stand out with beautiful design and memorable graphics. These best practices keep readers engaged and allow them to easily refer back to important points. Your white paper should offer practical solutions that will highlight your product and increase conversions.
Customer retention is critical to every SaaS business. Keeping just 5% of your customers can increase your company’s revenue by up to 95%. And, retention is up to 25 times less expensive than acquiring new customers. Learn how producing great content can encourage your customers to stay loyal to your brand.
Using white papers as part of your SaaS content marketing strategy helps establish your company as a thought leader. But to truly be a reliable resource, your white paper can’t simply take information from a source without giving them credit. Learn how to cite sources in a white paper quickly and easily.