It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learning along the way. We did a survey to find out.
Nothing measures success in a SaaS case study like concrete results. Convincing metrics are qualitative and show distinct before and after snapshots. But what do you do if you don’t have any?
Back up your SaaS content marketing efforts with data. Uplift Content shares 5 B2B content marketing statistics to help inform your strategy so that you can drive more leads and sales for your business.
