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26 Case Study Interview Questions to Uncover Gold

Plus 19 Bonus Questions for Specific Story Types

Asking the right interview questions is critical to producing an impactful case study.

For the first time ever, we’ve decided to share the powerful interview questions we use when conducting customer interviews.

And we’re also throwing in 19 bonus questions for more focused customer stories like use case, adoption and switcher stories.

What you’ll find in the cheat sheet

  • 26 questions you need to start asking in your case study interviews
  • Favorite questions and tips from customer marketers in our industry
  • 19 bonus questions for specific types of customer stories

Case studies that resonate

With these 26 questions (+ 19 bonus questions) in your toolkit, you’ll be able to uncover nuggets of gold that will help you create a case study that truly resonates with your target audience.

26 Case Study Interview Questions

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