Throwing 500 to 2,000 words of plain text up on a web page is going to get you exactly zero readers. No matter how strong the writing or how impressive the storytelling, you need the deft hand of a designer to grab and keep your readers’ attention.
You’ve invested a lot of time and energy in creating a killer case study. But now your customer is dragging their heels in approving it. Find out how to overcome common obstacles to getting customer approval for your case study.
If you’ve written a solid case study and the reader has read through to the end, you can bet they’re interested in learning more. Tell the reader what to do next by including an obvious call to action.
In SaaS case studies, as in most content, no one wants to hear you ramble on about how great you are. Prospects are, however, very interested in what your customer thinks about you. Enter the testimonial.