Content Marketing Blog

Liz Llewellyn-Maxwell

19 March 2023

What’s Agile Marketing and How Can It Help Content Marketers?

content marketing interview series

We interviewed Liz Llewellyn-Maxwell, Senior Manager of Content Marketing at Planview, to learn about how she and her team use Agile Marketing to ensure they can be responsive to changes in the marketplace. Read her interview.

10 March 2023

Content Marketing for Brand Awareness—And How to Measure ROI

content marketing, metrics

You know that strategic content marketing drives brand awareness and revenue, but can you prove it? Learn the 4 steps to measuring brand awareness ROI—and see what measurement framework we use with our customers.

Colored pencils

5 March 2023

Product Marketing Content Strategy: 5 Steps to Generate Results

product marketing

Product marketing content is all about providing the right information at the right time to generate demand. As a SaaS marketer, you need compelling product marketing collateral in your toolkit to convince potential customers that they can trust your product’s quality and usefulness.

Alison Bukowski, Head of Customer Marketing for PeerSpot, tells us the 5 ways they measure the performance of customer stories.

28 February 2023

How to Measure the Performance of Customer Stories

customer marketing interview series

Customer stories are at the heart of social proof. But how do we know if they’re impacting sales and revenue? Read our interview with Alison Bukowski, Head of Customer Marketing at PeerSpot, to hear how she measures the performance of her customer stories.

blog strategy

22 February 2023

B2B Blog Strategy: How to Craft a Winning Strategy in 7 Steps

blog posts, strategies

If you want to stand out from your competitors in the rapidly growing B2B SaaS market, you need a strong blog strategy that helps you increase brand awareness, drive conversions and generate revenue. Learn more about why you need a blog strategy for SaaS, and uncover 6 tips to help you create one.

Back to Top