16 January 2024

Content Creation Services for SaaS: Top 7 Agencies by Content Type

Content that resonates with your target audience is essential for your business’s growth and engagement. Yet 57% of marketers struggle with crafting the right content for their audience. This is where specialized content creation services become invaluable.

Content creation services provide the expertise and industry understanding necessary to produce impactful content that speaks directly to your audience’s needs and interests. 

Top 7 content creation services for SaaS – by content type

Also covered in this post:

Content creation services for SaaS: Which agency is best for which types of content?

Content agencies offer a variety of content creation services, and each differs in its approaches and specializations. 

While some offer more generalized content creation services, others are more specialized, focusing on specific content types or industries. 

In this post, we review 7 SaaS marketing agencies that provide specialized content creation services in particular content types. This information will help you partner with the right agency for your needs.

Content creation services for long-form content

Uplift Content 

Review of Uplift Content content creation services

Uplift Content is a SaaS content marketing agency that works with high-growth B2B SaaS companies, like ClickUp, Okta and WalkMe.

Uplift’s team of experienced SaaS writers, editors and project managers extends the reach of your existing team in a consistent and scalable way—and fits seamlessly into your workflow to deliver content that moves the needle for your SaaS company.

Best for: B2B SaaS companies

Services offered: 

Strengths: High-performing long-form content for the B2B SaaS market

Quick facts:

  • Company size: 21 team members
  • Headquarters: Dartmouth, Nova Scotia, Canada
  • Notable clients: ClickUp, Calendly, LeanData

Pricing: Starts at $600 for an optimized blog post, $2,500 for an ebook and $1,500 for a case study

A good option if: 

  • You want a partner with deep experience in B2B SaaS
  • You need an agency that will take the time to learn about your company, your product and your audience
  • You value collaboration with a team committed to your success

Content creation services for video

Videodeck

Review of Videodeck services

Videodeck provides SaaS video production services. It’s known for its high-quality product demo videos, support videos and educational videos crafted by a team of professional videographers and skilled actors. 

Best for: MedTech, EdTech and other software companies

Services offered: 

  • Explainer videos
  • Tutorials
  • Product demos
  • Webinar repurposing
  • Support videos
  • Product videos
  • Scriptwriting assistance

Strengths: Quick turnaround and professional production quality

Quick facts:

Pricing: Packages vary from $3,000 to $15,000

A good option if:

  • You want to outsource your video production or produce video content at scale
  • You need to expand or enhance your YouTube presence
  • You want efficient production from a skilled team that includes actors, cinematographers, editors and designers

Content creation services for graphic design and branding

Column Five

Review of Column Five content creation services

Column Five is a creative content marketing agency known for its strong visual designs. Its work includes social media content, infographics and data visualizations.

Best for: FinTech, EdTech and SaaS companies 

Services offered:

  • Brand messaging
  • Content strategy
  • Infographics
  • Interactive content
  • Motion graphics
  • Web design and development

Strengths: Unique graphic designs that differentiate clients

Quick facts:

  • Company size: 50-200 employees
  • Headquarters: Newport Beach, California, USA
  • Notable clients: Adobe, Intuit, ZenDesk

Pricing: Available upon request

A good option if:

  • Your brand values visual storytelling
  • You require a full suite of services, from creation to distribution
  • Engaging your audience with visual content is a priority

Content creation services for social media

LYFE Marketing

Review of LYFE Marketing services

LYFE Marketing is a social media marketing agency that specializes in creating and managing high-performing social media campaigns. 

Best for: eCommerce, FinTech and health tech

Services offered

  • Social media management 
  • Email marketing 
  • Text messaging
  • PPC management

Strengths: Social media management covering content creation, publishing, advertising and monitoring

Quick facts:

  • Company size: 50-200 employees
  • Headquarters: Atlanta, Georgia, USA
  • Notable clients: Streamshift, Vulcan, VegaX

Pricing: Available on request

A good option if:

  • You want an agency to handle all aspects of your social media presence
  • Your goal is to meet your business objectives through social media marketing
  • You value an integrated digital marketing approach

Content creation services for original research reports

Mantis Research

Review of Mantis Research content creation services

Mantis Research specializes in helping clients develop and publish survey-based original research. It combines storytelling with data to create original content.

Best for: FinTech, health tech, EdTech, SaaS and other software companies

Services offered: 

  • On-demand course focused on how to write impactful survey questions
  • Survey review service offering consulting and 2 rounds of detailed feedback on your survey 
  • Done-for-you  services to help you plan, conduct and publish original research

Strengths: Publishing survey-based research that is grounded in compelling stories using   valid data

Quick facts:

Pricing: $199 for course; $750 for survey review; pricing staring at $15,000 for done-for-you services 

A good option if:

  • You aim to become an industry authority through research
  • You need guidance on creating effective surveys
  • You’d prefer your partner to manage and execute the entire research project

Content creation services for SEO-focused content

Siege Media

Review of Siege Media content creation services

Siege Media’s strength lies in developing keyword-driven content that enhances rankings, increases passive links and boosts organic traffic. 

Best for: FinTech, digital commerce and SaaS companies

Services offered: 

  • Content strategy
  • Content marketing
  • Digital PR
  • Link building
  • SEO consulting

Strengths: Growing organic traffic through keyword-driven content

Quick facts:

  • Company size: 51-200 employees
  • Headquarters: San Diego, California, USA 
  • Notable clients: Norton, Zendesk, Smartsheet

Pricing: Minimums for content marketing start at $8,000 per month

A good option if:

  • You’re seeking an agency with a proven track record in SEO and content creation
  • You want to drive organic traffic and increase online visibility
  • You’d like a team of content creators and graphic designers

Content creation services for paid marketing

Hey Digital

Review of Hey Digital services

Hey Digital is recognized for its pay-per-click (PPC) advertising expertise. It recommends a multi-channel advertising approach and optimized ad spend so you receive maximum ROI.

Best for: B2B EdTech, FinTech, health tech and eCommerce companies

Strengths: Multi-channel PPC campaigns, targeted ad spend optimization and real-time reporting

Quick facts:

Services offered: 

  • PPC advertising
  • Ad design
  • Video ads
  • Landing page design

Pricing: Available upon request

A good option if:

  • You’re seeking tailored PPC strategies for B2B SaaS growth
  • Your focus is on efficient ad spend with optimized returns
  • You require comprehensive PPC services, including creatives and landing page

What are content creation services?

Content creation services involve planning, writing, developing and producing various types of digital content, such as blog posts, ebooks, social media posts, videos and graphics. 

The primary goal with content creation services is to engage your target audience, boost brand visibility and improve SEO performance while supporting your overall business objectives.

Why are content creation services important for SaaS companies? 

5 reasons to hire a content provider

SaaS companies should invest in content creation services for 5 reasons: 

1. Skilled team

Hiring an agency to deliver content creation services means that you get skilled writers, SEO experts and strategists, as well as high-quality content that matches your brand voice and audience needs.

2. Thought leadership

Regularly publishing relevant, insightful and valuable content establishes your SaaS company as an industry thought leader, building trust and credibility.

3. Brand awareness

Consistent delivery of engaging content increases online visibility and brand awareness, differentiating your company in a competitive market.

4. Broader reach

Content creation helps reach a broader audience, further solidifying your company’s market position.

5. Revenue growth

New content boosts website traffic, leads to higher quality leads and increases conversion rates, contributing to growth in customer base and revenue.

Why hire a content creation services provider?

Hiring a content creation services provider is a strategic move with 3 significant advantages:

1. Partnering with experts

Collaborating with an agency for content creation means you free up time internally to work on other strategic initiatives. Outsourcing to professionals ensures high-quality content without the need for extensive training or recruitment.

2. Distinguishing your brand

Unique and well-crafted content can set a business apart in a crowded market. Content marketing agencies specialize in delivering content that engages and differentiates your brand.

3. Driving engagement and actions

Content should inform and inspire readers to action. Professional content creators are adept at crafting messages that drive conversions.

How to choose a content creation services provider 

How to choose a content partner

Selecting the right content marketing agency can be daunting, but the rewards for your SaaS business can be substantial. 

Here are 9 factors to consider:

1. Turnaround time

Assess the agency’s ability to deliver quality work within your timeframes. Quick and efficient service is crucial, especially in fast-paced markets.

2. Cost-effectiveness

Evaluate the agency’s pricing against your budget and the value it offers. Remember, the cheapest option isn’t always the best.

3. Reputation and reviews

Look for client testimonials and reviews to gauge the agency’s reliability and quality of work.

4. Expertise and skill alignment

Ensure the agency’s expertise aligns with your specific content needs and industry.

5. Past clientele

Investigate the agency’s experience with previous clients, especially those in similar industries as yours.

6. Portfolio evaluation

Review the agency’s past work to see if its style and quality resonate with your brand.

7. Customization

Ask if the agency offers tailored content solutions that fit your brand’s unique voice and goals.

8. Working relationship

Consider if the agency’s team dynamics and communication style are a good fit for your company.

9. Results and ROI

Lastly, assess the agency’s track record in delivering measurable results and ROI for their clients.

Get help with your content

Choosing the right content marketing agency is crucial for your SaaS company’s success. 

Partner with Uplift Content for content that resonates with your audience and drives results. 

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Emily Amos

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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