You know that strategic content marketing drives brand awareness and revenue, but can you prove it? Learn the 4 steps to measuring brand awareness ROI—and see what measurement framework we use with our customers.
Are you patting yourself on the back because you just landed 500 new social media followers? Are you pleased about thousands of pageviews? What about 100 new subscribers in a week? Not so fast! Find out which KPI is most likely to be a vanity metric.
Your lead magnet will only get downloads if your opt-in page is compelling. Find out what 6 opt-in page elements you need to include to drive conversions.
Having a robust content brief template is the only way you’ll get the high quality content you need to knock it out of the park every time. Download the content brief template Uplift Content uses.
If you’re buried in case studies, white papers or ebooks, it’s time to find an external content marketing writer who can help you with these important yet time consuming projects. In this video, we’ll walk through how to find a writer who can help you save time and deliver quality content.
