While every organization has different product marketing needs, most have some common goals—including reaching the right people and meeting sales targets. Read about 3 ways great content can help boost your product marketing.
Vanity metrics may make you look like a SaaS superstar, but these stats are all shine and no substance. Learn which content marketing metrics truly help you gain customers and grow revenue.
You know that excellent content drives brand awareness and revenue, but can you prove it? Learn how to measure content marketing ROI for brand awareness by tracking 6 key metrics—and see what measurement framework we use with our customers.
For SaaS marketing managers, it can be a challenge to get executive buy-in for SaaS content marketing programs. Here are 6 ways to show that it’s critical to your SaaS company’s growth.
