Customer engagement leads to a healthier bottom line, since highly engaged customers are 23% more profitable than the average customer. Explore why customer engagement is critical for your SaaS company, and get 4 tips to help you turn your customers into your biggest fans using content marketing.
You know that excellent content drives brand awareness and revenue, but can you prove it? Learn how to measure content marketing ROI for brand awareness by tracking 6 key metrics—and see what measurement framework we use with our customers.
For SaaS marketing managers, it can be a challenge to get executive buy-in for SaaS content marketing programs. Here are 6 ways to show your bosses that content marketing is critical to your SaaS company’s growth.
