Articles on content marketing

27 April 2021

How to Increase Customer Engagement for B2B SaaS with Content

content marketing, SaaS, Software as a Service

Customer engagement leads to a healthier bottom line, since highly engaged customers are 23% more profitable than the average customer. Explore why customer engagement is critical for your SaaS company, and get 4 tips to help you turn your customers into your biggest fans using content marketing.

9 February 2021

Content Marketing to Increase Brand Awareness—And How to Measure ROI

brand awareness, content marketing, roi

You know that excellent content drives brand awareness and revenue, but can you prove it? Learn how to measure content marketing ROI for brand awareness by tracking 6 key metrics—and see what measurement framework we use with our customers.

Women with finger over mouth- executive buy-in for SaaS content marketing

20 October 2020

6 Secrets to Getting Executive Buy-in for Your Content Marketing Program

content marketing, executive buy-in, SaaS, Software as a Service

For SaaS marketing managers, it can be a challenge to get executive buy-in for SaaS content marketing programs. Here are 6 ways to show your bosses that content marketing is critical to your SaaS company’s growth.

18 April 2020

6 B2B Case Study Best Practices You Need to Be Using for SaaS

B2B, case study, content, content marketing, product marketing

A compelling B2B SaaS case study is a powerful tool. Learn how to nail this versatile piece of content with these B2B SaaS case study best practices.

11 February 2020

Content Marketing Metrics That Matter: Going Beyond Vanity Metrics