3 July 2024

SaaS Content Marketing Agencies: 7 of the Best Boutique Agencies in 2024

Content marketing is an incredibly powerful tool for B2B companies: 76% of B2B marketers use content marketing to increase brand awareness and drive leads. When it comes to content marketing for SaaS companies, boutique SaaS content marketing agencies offer competitive advantages.

Boutique SaaS content marketing agencies provide deep expertise in the SaaS space, tailoring content strategies to align with your unique business goals and audience. 

With boutique agencies, you’ll benefit from high-touch service, creative solutions crafted by seasoned SaaS marketing experts, and the agility to quickly adapt campaigns as needed. Ultimately, these nimble, niche focused agencies offer distinct advantages over larger, less specialized firms.

In this post, we’ll look at 7 boutique content marketing agencies for SaaS companies. We’ll also share the perks of working with a boutique SaaS content marketing agency and offer guidance on how to choose the agency that best fits your company’s needs. 

SaaS content marketing agencies: top 7 boutique agencies

Here are 7 boutique SaaS content marketing agencies to consider when looking for your next content partner.

SaaS content marketing agency #1: Uplift Content

Uplift Content - a great option for SaaS content marketing agencies

Uplift Content is a boutique SaaS content marketing agency that specializes in long-form content. It creates customer stories, ebooks, white papers and blog posts for high-growth SaaS companies like ClickUp, Calendly, Okta, WalkMe and LeanData.

Founder and CEO Emily Amos has 18 years of B2B marketing experience and has specialized in SaaS content marketing for the past 7 years.

Best for: B2B SaaS companies

Services offered:

Content writing

  • Customer stories and case studies
  • eBooks and white papers
  • Blog posts and thought leadership content

Strengths: Taking the time to really understand the company’s products, audience and key messages

Quick facts:

  • Company size: 21 team members
  • Headquarters: Dartmouth, Canada
  • Notable clients: Okta, WalkMe, LeanData

Pricing: Customer stories and case studies start at $1500, ebooks and white papers at $2500 and blog posts at $600 

A good option if:

  • You want to work with one of the best SaaS content marketing agencies for long-form content
  • You need an agency that has a deep understanding of SaaS content marketing
  • You’re looking for an agency who will delve deep during research
  • You want to receive regular updates about any content assets that we are currently creating for you

SaaS content marketing agency #2: The Blogsmith

The Blogsmith - agency that focuses on data and SEO

The Blogsmith is one of the best SaaS content marketing agencies if you need SEO content assets for the SaaS industry. It offers a wide range of personalized content writing, content strategy and search engine optimization (SEO) services. 

Founder Maddy Osman’s valuable insights about content strategy and SEO earned her a place on Semrush’s Top 100 Influencers in Content Marketing list in 2022.

Best for: B2B SaaS companies looking for ongoing and comprehensive content marketing help

Services offered: 

Content writing

  • SEO blog posts
  • eBooks
  • Case studies and customer success stories

SEO

  • Keyword research
  • CMS uploads and tracking
  • Optimizing existing content
  • Updating web copy
  • Link building

Other

  • Press and news releases

Strengths: SEO content

Quick facts:

  • Company size: 11-50 team members
  • Headquarters: Denver, USA
  • Notable clients: Adobe, HubSpot, Newsweek

Pricing: Content writing retainers begin at $5,000/month, and content writing and strategy retainers begin at $7,000/month; The Blogsmith also offers a one-time pilot project for $1/word (content writing) or $100/hour (content strategy)

A good option if: 

  • You’re looking for content assets that follow SEO best practices
  • You want keyword research to inform your content marketing strategy
  • You’re interested in SaaS content marketing agencies that offer monthly retainer packages
  • You’d like access to a wide range of content professionals, including content writers, editors, SEO strategists and graphic designers

SaaS content marketing agency #3: Grizzle

Grizzle - another option for SaaS content marketing agencies

Grizzle is a great option if you’re looking for SaaS content marketing agencies that focus on helping clients achieve organic growth. The team is deeply familiar with the SaaS industry, and that experience informs their recommendations. Additionally, founder and CEO Tom Whatley has over 18 years of B2B marketing experience. 

Best for: B2B SaaS companies who want to grow their traffic via content marketing

Services offered:

Content writing and strategy

  • Blog posts
  • Use cases
  • Product guides
  • Content strategy
  • Thought leadership

SEO

  • Keyword research
  • Link building
  • Audit of existing content
  • Technical SEO analysis
  • Landing page optimization

Other

  • Community-building marketing
  • Influencer marketing
  • Paid advertisements
  • Email campaigns
  • Repurposing content for different channels
  • PR campaign planning

Strengths: Planning and executing content marketing campaigns that improve organic growth

Quick facts:

Pricing: Packages begin at $10,000/month

A good option if: 

  • You want to completely overhaul your company’s content strategy and SEO
  • You want a monthly retainer
  • You’re looking for SaaS content marketing agencies that repurpose content across different channels for maximum efficiency
  • You’d like to work with an agency that prioritizes your company’s thought leadership on social media

SaaS content marketing agency #4: Campfire Labs

Campfire Labs - an agency that focuses on storytelling

Campfire Labs is one of the best SaaS content marketing agencies for story-driven work. It offers a variety of content marketing formats, including more innovative options like podcasts and microsites. Campfire Labs also offers design services for any written content assets it produces, making it a one-stop shop for visual-heavy assets such as ebooks and case studies.

Best for: B2B companies looking for story-driven content with design services

Services offered: 

Content writing

  • Blog posts
  • eBooks and reports
  • How-to guides
  • Case studies

Other

  • Microsites
  • Podcasts
  • Audio editing
  • Interviews with experts

Strengths: Story-driven content

Quick facts:

  • Company size: 2-10 team members
  • Headquarters: Barcelona, Spain
  • Notable clients: Dropbox, Notion, Asana

Pricing: Monthly retainers range from $5,000 to $10,000/month; one-off projects begin at $15,000

A good option if:

  • You’re interested in SaaS content marketing agencies that will take care of your content’s visual layout
  • You want narrative-driven content marketing assets
  • You’d like to explore less traditional content formats, such as microsites or podcasts
  • You’d like to meet with your SaaS content marketing agency on a monthly basis to discuss new ideas

SaaS content marketing agency #5: Bush Marketing

Bush Marketing - a solid option for SaaS content marketing agencies

Bush Marketing is a full-service marketing agency. Unlike the other SaaS content marketing agencies on this list, Bush does not specialize in the SaaS industry. However, it has produced a wide range of technical B2B assets for SaaS companies. It also offers comprehensive content strategy overhauls and a wide range of other services.

Best for: SaaS companies that need a full-service marketing agency

Services offered: 

Content writing and strategy

  • SEO blog posts
  • Comprehensive blog content strategy
  • Research on audience’s topics of interest

SEO

  • Keyword research
  • Webpage optimization
  • Strategy development to drive users to site from other channels
  • Analytics monitoring

Other

  • LinkedIn campaigns
  • Newsletters and emails
  • Photography
  • Videography, scriptwriting, video casting
  • PowerPoint slide decks
  • Multimedia marketing strategy
  • Brand identity and logo

Strengths: Creating marketing strategies that integrate a variety of options, including content marketing, social media and videography

Quick facts:

Pricing: Available on request

A good option if:

  • You’re looking for SaaS content marketing agencies that can offer a full range of marketing services 
  • You’d like to focus your content marketing efforts on your company’s blog
  • You’re open to trying out different marketing channels in the future
  • Your branding needs an overhaul
  • You want someone to monitor your site’s analytics and continually update its SEO

SaaS content marketing agency #6: Tavanberg

Tavenberg - a full-service marketing and creative agency

Tavanberg is a full-service marketing and creative agency that partners with a variety of complementary agencies. Services include content marketing strategy and ideation, SEO writing, art direction and more. Among the SaaS content marketing agencies on this list, it offers the widest variety of creative services.

Founder and CEO Jennifer Goldberg has 18 years of professional writing experience and has worked with organizations such as Moneris Solutions and The Heart and Stroke Foundation. 

Best for: SaaS companies who are looking for both content marketing and creative services

Services offered: 

Content writing and strategy

  • SEO blog posts
  • Editorial writing
  • Strategy creation
  • Monitoring and reporting KPIs

Other

  • Copywriting
  • Interviews
  • Social media strategy, creation and management
  • Art direction and brand identity
  • Illustration
  • Photography
  • Videography
  • Animation
  • Staff training and workshops

Strengths: Blog posts with an editorial tone, eye-catching visuals

Quick facts:

Pricing: Available on request 

A good option if: 

  • You’re looking for SaaS content marketing agencies that offer a wide range of non-content marketing services
  • You don’t mind if your chosen content agency doesn’t work on ebooks or white papers
  • You want to update your brand’s visuals or are otherwise in need of animation or videography services
  • You’d like to train your team members on monitoring KPIs and analytics, but don’t know how

SaaS content marketing agency #7: Social Spike Marketing Group

Social Spike for SEO-focused content

Social Spike Marketing Group is one of the best SEO-focused SaaS content marketing agencies. It produces a wide range of content formats and accepts custom content requests for formats not listed on the company’s site. 

Best for: B2B companies who want to improve their site’s SEO

Services offered: 

Content writing and strategy

  • Blog posts
  • Long-form content
  • Keyword research
  • Custom content requests available

SEO

  • Link building
  • Improving current webpages
  • Updating web copy
  • Optimizing Google My Business listing

Other

  • Product descriptions
  • Newsletters
  • PowerPoint slide decks
  • Web design
  • Press releases

Strengths: Creating a wide range of content marketing assets and other written materials

Quick facts:

Pricing: Content writing packages begin at $800/month 

A good option if: 

  • You already have a basic content strategy, but need help with keyword research to improve it
  • You’re interested in creating a unique or experimental content marketing asset and need an agency that will accomodate a custom request
  • You’re looking for SaaS content marketing agencies that can also refresh your site’s search engine optimization or product listings

Overview of boutique SaaS content marketing agencies

To help you compare the SaaS content marketing agencies in this post, we’ve summarized some of the most relevant information in the following chart. We hope it will be helpful as you evaluate content marketing agencies for SaaS.

SaaS content marketing agenciesExpertiseContent writing formats offeredClientsPricing
Uplift ContentLong-form content for B2B SaaSWhite papers, ebooks, case studies, blog posts
ClickUp, Okta, WalkMeBlog posts: $600+, case studies: $1,500+; ebooks and white papers: $2,500+
The BlogsmithBlog posts for B2B SaaSBlog posts, ebooks, case studiesAdobe, Hubspot, NewsweekContent writing: $5,000+/month; content writing and strategy: $7,000/month
GrizzleOrganic growth for B2B SaaSBlog posts, use cases, product guides, thought leadershipPipedrive, Polymer, Seraph Science$10,000+/month
Campfire LabsStory-driven B2B content marketingBlog posts, ebooks, reports, how-to guides, case studiesDropbox, Notion, AsanaRetainers: $5,000 to $10,000/month; One-off projects: $15,000+
Bush MarketingFull service marketing agencyBlog posts, videosTerra Worldwide Logistics, EnerQuality, Kilmer EnvironmentalAvailable on request
TavanbergMarketing and creative agencyBlog posts, editorialsAmerican Express, Moneris Solutions, TD BankAvailable on request
Social Spike Marketing GroupContent marketing and SEOBlog posts, ebooks, long-form contentEastport Financial Group, Northwood Intouch$800+/month

Why hire boutique SaaS content marketing agencies?

Boutique SaaS content marketing agencies can be a great resource for companies who want to improve or expand their content marketing efforts. In this section, we’ll outline 6 reasons why a boutique SaaS agency might be a better fit for you than a large agency.

1. Specialized expertise

Boutique SaaS content marketing agencies focus on a specific niche or set of services, allowing them to develop deep expertise in that area. This specialized knowledge ensures they can deliver high-quality, tailored content marketing strategies and execution that align with your industry and target audience. 

2. Personalized attention

With a smaller client base, boutique SaaS content marketing agencies can provide more personalized attention and a higher level of service. You’ll have direct access to senior team members and benefit from a closer working relationship. In contrast, large agencies may treat you as just another client in their portfolio.

3. Agility and flexibility

Boutique SaaS content marketing agencies tend to be more nimble and responsive to changing needs or market conditions. Their smaller size allows for greater agility and the ability to quickly adapt strategies or pivot as needed. Larger agencies can be slower to adapt due to more bureaucratic processes.

4. Tailored solutions

Boutique SaaS content marketing agencies take the time to deeply understand your unique business challenges and objectives. This allows them to craft highly customized content marketing solutions tailored specifically to your needs, rather than a one-size-fits-all approach.

5. Focus on quality over quantity

With a limited client roster, boutique SaaS content marketing agencies can dedicate more time and resources to each client’s projects. This emphasis on quality over quantity often results in superior work.

6. Cost-effectiveness

While large agencies have higher overhead costs, boutique firms can often provide similar expertise and quality at a more cost-effective rate, making them a budget-friendly option for many businesses.

How to choose a SaaS content marketing agency that is right for you

With so many SaaS content marketing agencies out there, you need to be strategic when choosing one to partner with. After all, some agencies will be a better fit with your company than others. 

Unfortunately, the wide range of choices can make it hard to pick a content marketing agency for your organization. We recommend using the following step-by-step process to evaluate your content requirements and find an agency that meets them.

1. Define your needs and goals

Before you start comparing SaaS content marketing agencies, you need to determine what you’re looking for. 

Define your content marketing goals and figure out the types of assets you will need to accomplish them. Consider if you want your content marketing campaigns to focus on improving brand awareness, customer retention, lead generation or some combination of the three. 

At this stage, you’ll also want to think about any other requirements you may have. 

  • What is your budget? 
  • Are you looking for an agency who will also monitor your site’s metrics? 
  • Will they upload new assets to your site?

2. Make a list of potential SaaS content marketing agencies 

Once you figure out your basic requirements, create a list of SaaS content marketing agencies to explore further—or use our list at the beginning of this post. Keep your requirements top of mind to determine if you should add an agency to the list. 

Take a look at each agency’s portfolio, too. If you feel hesitant about their work, cross them off the list. Similarly, take note of which companies’ portfolios leave you particularly impressed.

3. Evaluate the SaaS content marketing agencies on your list

Now, it’s time to delve deeper into each agency’s capabilities—beginning with the agencies whose portfolios impressed you. Review their case studies to understand their approaches. Keep an eye out for red flags, too.

Once you’ve narrowed down your list, set up discovery calls with each agency. Be sure to discuss your goals and how the agency can help. Here are some questions you can ask. If the company seems like a good fit, you’re ready to set up a contract.

What to ask SaaS content marketing agencies before signing a contract

SaaS content marketing agencies have different strengths. When looking for a partner, it’s important to ask lots of questions. 

You can use these questions to guide your conversations with potential SaaS content marketing agencies, then compare each agency’s answers to find the best fit.

  • What types of content do you specialize in?
  • How do you stay updated on industry trends and changes?
  • How do you measure the effectiveness of your content? 
  • Have you worked with SaaS companies before? If so, can you share samples, case studies or metrics of success?
  • What does your client onboarding process look like?
  • What does your work process look like?
  • What is your typical turnaround?
  • How do you ensure that your content aligns with our brand voice and messaging?
  • What is your pricing structure? Do you offer packages?
  • What tools or platforms do you use for content management?
  • How do you handle data privacy and security?

5 red flags when hiring SaaS content marketing agencies

Some SaaS content marketing agencies will be a poor fit for your company. Keep an eye out for the following red flags throughout your search for an agency.

Red flag #1: Lack of SaaS experience

An agency without SaaS experience might struggle to grasp the industry’s nuances. Ensure that your chosen agency has a proven track record with SaaS clients to prevent any future issues. You can check the agency’s portfolio for relevant samples and ask about their past SaaS experiences if you have any doubts.

Red flag #2: Over-promising results

SaaS content marketing agencies that guarantee rapid or unrealistic results will typically struggle to deliver on their promises. Be especially wary of promises of overnight success.

Red flag #3: Poor communication

If communication is slow or inconsistent before signing a contract, expect it to worsen over time. A reliable agency prioritizes regular updates, responsiveness and clear messages.

Red flag #4: Minimal product understanding

Agencies that don’t invest time into learning about your SaaS solution may produce off-target content. Ensure they demonstrate a genuine effort to understand your technology, market position and customer base.

Red flag #5: Vague contract terms

Make sure that your contract includes all important details, as vague terms can lead to misunderstandings and disagreements. Contracts should clearly outline your project’s scope, deliverables, timelines and pricing. 

Let’s hop on a call

Book a call with Emily to chat through your content marketing needs and how we can help.

« back to all posts
Avatar photo
Emily Amos

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

Back to Top