A lot goes into creating a single piece of content. Before you see any ROI, there are hours spent mapping content to the buyer’s journey and researching keywords, as well as writing, designing and distributing content to your target audience.
And in this current landscape of having to do more with less, it’s tough to produce even more great content with a smaller budget and fewer team members.
The solution? Working with top content marketing agencies who understand your industry and niche.
The right agency can be a cost-effective and strategic solution when your team is overworked and under pressure to produce. But how do you choose the right agency partner for your team?
To help you out, we’ve put together a list of the top content marketing agencies in tech, categorized by niche, as well as tips for identifying which agency could be the perfect fit for your tech company.
Top content marketing agencies for tech companies—by niche
- Uplift Content – best for B2B SaaS
- Aha Media Group – best for health tech
- Mint Studios – best for fintech
- SevenAtoms – best for eCommerce
- Scribe – best for legal tech
- Flying Cat Marketing – best for HR tech
- Cyberwhyze – best for cybersecurity
- Riverbed Marketing – best for EdTech
- Starshot – best for green technology
- Goodman Lantern – best for IoT
- Supreme Optimization – best for life sciences
Also covered in this post:
- What is content marketing?
- Why is content marketing important?
- What key activities does content marketing include?
- What is a content marketing agency?
- Why hire a content marketing agency?
- How to choose a top content marketing agency
Top content marketing agencies for tech companies—by niche
B2B SaaS content marketing agency
Uplift Content
Uplift Content is a content marketing agency for high-growth B2B SaaS companies like ClickUp, Calendly and LeanData. We help you close bigger deals faster with done-for-you case studies, blog posts and ebooks.
Emily Amos, the founder and CEO, has over 15 years of experience in content marketing, and 6 in B2B SaaS. She also hosts Content Huddle, an interview series with content marketing and customer marketing leaders in the B2B SaaS space.
Best for: B2B SaaS companies
Services offered:
Content writing
- SEO blog posts
- Thought leadership blog posts
- eBooks, white papers and guides
- Case studies
Strengths: High-performing, long-form content
Quick facts:
- Company size: 21 team members
- Headquarters: Dartmouth, Nova Scotia, Canada
- Notable clients: ClickUp, Calendly, LeanData, WalkMe, Okta
Pricing: Starts at $750 for an optimized blog post, $2,500 for an ebook and $1500 for a case study
A good option if:
- You want a partner that understands the complexity of B2B SaaS
- You need an agency who will take the time to learn about your company, your product and your audience
- You want to work with writers and editors who have specific experience in B2B SaaS
- You don’t have time for handholding
- You want suggestions, strategies and solutions
- You prefer to work with an agency that cares about your success as much as you do
Health tech content marketing agency
Aha Media Group
Aha Media Group is a content marketing agency specializing in digital health strategy, content creation and training.
Its CEO and founder, Ahava Leibtag, has more than 20 years of experience in healthcare marketing and her team has served more than 120 clients, including health tech companies and hospitals.
Best for: Health tech companies, B2B healthcare, hospitals, health systems and the government public health sector
Services offered:
Content strategy
- Editorial toolkit
- Content workflow guidelines
- Voice and tone workshop and playbook
Content writing
- Blog posts and articles
- Email newsletters
- Social media
- Doximity and science writing
- Video and podcast scripts
- eBooks and whitepapers
Content marketing training
- Full-day and half-day content writer training
- Social media training
Strengths: Custom content strategy and content writing for the healthcare sector
Quick facts:
- Company size: 38 employees
- Headquarters: Silver Spring, Maryland, United States
- Notable clients: Intuitive, Dispatch Health, Cue Health
Pricing: Custom pricing
A good option if:
- You want a strategic partner with deep health tech and healthcare experience
- You need a strategic foundation for your inbound marketing based on data
- You want to work with writers who understand health tech and healthcare terminology and challenges
- You’re looking to upskill your in-house team by providing training on writing for the health tech and healthcare industries
Fintech content marketing agency
Mint Studios
Mint Studios is a content marketing agency for the fintech industry. It focuses on creating a content strategy built around bottom-of-funnel content and your KPIs.
Araminta Robertson, the Managing Director, has over 7 years of experience in fintech content marketing. She also hosts the Market Like A Fintech podcast and runs a The Fintech Marketing Slack Group with members from companies like Wise, Wealthfront and Rakuten.
Best for: Fintech companies
Services offered:
Content strategy
- Content strategy assessment
- Content plan and resources
Fintech content
- Blog posts and articles
Fintech SEO
- Rank for buyer-intent keywords
Content marketing training and support
- Ongoing or one-off marketing training and support
- Help in setting up the right content marketing processes
Strengths: Fintech content strategy, SEO and bottom-of-the-funnel blog posts
Quick facts:
Pricing: Typically starts at £4,000 per month
A good option if:
- Your fintech blog is bringing in traffic, but not leads
- You want bottom-of-the-funnel content that gets results
- You struggle to write content your ideal customer wants to read
- You want to work with fintech experts who write for the level of your target market, e.g., CIOs not data-entry specialists
- You have a content team, but want fintech content marketing training
eCommerce content marketing agency
SevenAtoms
SevenAtoms is a full-service digital marketing agency and a Google Premier Partner. Over the last 8 years, its eCommerce marketing offerings have helped clients grow their online presence through services like content marketing, PPC management, e-commerce SEO and Google Shopping.
Best for: eCommerce and B2B SaaS companies
Services offered:
Content creation
- Blog posts
- Product pages
- Other long-form content
Landing pages
- Landing page design
- Conversion copy
- A/B testing and optimization
Email marketing
- Welcome sequences
- Abandoned cart emails
- Holiday email blasts and promotions
- Newsletters
- A/B testing and optimization
PPC management
- Google shopping management
- Facebook ads for eCommerce
- eCommerce SEO services
Strengths: Inbound marketing and PPC management services
Quick facts:
- Company size: 7 employees
- Headquarters: San Francisco, CA, USA
- Notable clients: Imperva, Labelbox, Sisu Data
Pricing: Available on request
A good option if:
- Your top goal is maximizing product sales through digital marketing
- You want to build conversion-focused landing pages for your eCommerce store
- You’re looking to create or update your product pages to drive organic search traffic
- You need help with on-page and off-page SEO optimization
- You need help creating ecCommerce email funnels and sequences
- You want to focus on PPC marketing campaigns
Legal tech content marketing agency
Scribe
Scribe is a full-service content marketing public relations agency for legal tech companies, law firms and other professional B2B firms.
For the last 10 years, it’s created content for some of the top brands in their core verticals and helped clients land features in the New York Law Journal, Forbes, and Legal Tech News.
Best for: Legal tech, legal, education, human resources, sales and marketing and consulting and professional services
Services offered:
Content marketing
- Blogs and articles
- Thought leadership
- White papers and ebooks
- Case studies
- Web copy
Content strategy
- SEO audit
- Target audience analysis
- Documented content strategy
- Metric setting and performance analysis
Social media marketing
- Social presence audit
- Social media profile optimization
- Social campaigns
- Performance optimization
Search engine optimization
- Web and SEO audits
- Technical optimization
- Competitor analysis
- Content strategy and development
Strengths: Comprehensive content marketing strategies and written content creation for legal tech companies, law firms and other professionals
Quick facts:
- Company size: 4 employees
- Headquarters: Richmond, VA, USA
- Notable clients: Litify, Centerbase, iDiscover
Pricing: Available on request
A good option if:
- You’re in the legal tech industry
- You need a variety of content formats to showcase your expertise
- You want to nurture and convert leads with thought leadership content
- You’re looking for additional services like social media management and public relations
- You want to work with a team who has legal expertise
HR tech content marketing agency
Flying Cat Marketing
Flying Cat Marketing is a holistic content marketing and SEO agency for HR and People Tech SaaS companies.
It has an in-house team of SaaS-focused content creators, SEO experts and growth specialists to help you execute your organic search strategy and build a loyal audience.
Best for: HR tech, martech, and sales tech companies
Services offered:
Content writing
- Content writing and editing
- Keyword and topic research
- Subject matter expert interviews
- Optimizing existing content
SEO strategy
- Full growth road map
- SEO audit and optimizations
- Monitoring and reporting
- Content calendar creation
Strengths:
Content creation and full-funnel organic search strategies for HR and People Tech companies
Quick facts:
- Company size: 36 employees
- Headquarters: Barcelona, Spain
- Notable clients: Stonly, Operto, Livestorm
Pricing: Available on request
A good option if:
- You’re in the HR and People Tech space
- You want to work with writers who are fluent in the language of HR and people managers
- You’re looking for an agency that can produce high volumes of high-quality B2B content
- Your top goal is improving lead generation and MRR growth
- You’re looking for a full SEO team of content and technical SEO experts
- You want direct access to your content writers
Cybersecurity content marketing agency
Cyberwhyze
Cyberwhyze is a branding and advertising agency for cybersecurity companies.
It helps growing brands scale and build authority with strategic content creation, interactive marketing campaigns and account-based marketing strategies.
Best for: Cybersecurity companies
Services offered:
Content marketing
- Blogs and vlogs
- Case studies
- Explainer videos
- Interactive content and infographics
- eBooks and guides
Marketing campaign strategy
- Customer and marketing analysis
- Targeted lead generation
- Sustainable growth-focused marketing strategy
Branding workshops
- Expert-led workshops on executing cybersecurity marketing campaigns
Strengths: Growing profitability, market share and brand authority for cybersecurity companies through content creation and strategy
Quick facts:
- Company size: 6 employees
- Headquarters: Sacramento, CA, USA
- Notable clients: Synnex, Security Scorecard, Cisco
Pricing: Available on request
A good option if:
- You’re a growing company in the cybersecurity industry
- You want to brand yourself as a cybersecurity thought leader
- You need a variety of content types to educate prospects at every stage of the funnel
- You want to use interactive content as a unique way to tell your brand story
- You want to use outlier content and powerful brand stories to stand out from your competition
- You’re looking to upskill your team on running effective cybersecurity marketing campaigns
EdTech content marketing agency
Riverbed Marketing
Riverbed Marketing is a content marketing agency specializing in the B2B EdTech space. With over 30 years of combined experience, the team can help you efficiently scale your business and attract qualified traffic and leads.
Best for: B2B EdTech companies
Services offered:
Content marketing
- Content strategy and creation
- Search engine optimization
- Email marketing
- B2B demand generation
Paid advertising
- B2B social media advertising
- Google Ads and Microsoft Ads campaigns
Strengths: Tailored B2B EdTech content marketing strategies
Quick facts:
- Company size: 5 employees
- Headquarters: Vancouver, Canada
- Notable clients: Riipen, Pacific Training Institute
Pricing: Available on request
A good option if:
- You’re in the EdTech space
- You want a multi-channel content marketing strategy
- You need to create your entire digital strategy from scratch
- You want to focus on creating educational content that converts
- You’re looking for additional services like social media, inbound PR and video content creation
- You want a Google Ads Partner to manage your PPC campaigns
Green tech content marketing agency
Starshot
Starshot is a content marketing agency for green technology brands. It offers its niche expertise to technology-driven businesses and specializes in digital marketing, demand generation and event marketing.
Best for: Green technology companies
Services offered:
Demand
- Content strategy and creation
- Social media
- SEO
- PPC
Digital
- User experience design
- Website development
- Social apps and widgets
Events
- Product launches
- Digital events
Strengths: Creating captivating brand stories and connecting with influencers to market green technology to specific target audiences
Quick facts:
- Company size: 41 employees
- Headquarters: Toronto, Canada
- Notable clients: GE Energy, Sonepar, Electro-Federation Canada
Pricing: Available on request
A good option if:
- You’re in the green technology space
- You need help creating a brand story that captivates your target audience and changes their purchasing decisions
- You want your content to build authority and position your brand as the go-to expert
- You’re interested in working with an agency who can offer a full spectrum of support from creating content to digital events
- You want to outsource campaign management
- You’re looking for help getting the most out of your marketing automation platforms
IoT content marketing agency
Goodman Lantern
Goodman Lantern is an award-winning content marketing agency. It specializes in content strategy, content writing, video creation and SEO services for the IoT industry.
Since its inception in 2014, Goodman has served over 100 B2B clients, completed 1,700 projects, and is an alumni of Goldman Sachs 10,000 small businesses.
Best for: Companies working in the IoT industry, such as M2M services, mobile IoT startups, BLE manufacturers and GNSS producers
Services offered:
Content strategy
- Content research
- Content editing and format
- Content distribution
Content writing
- Whitepapers
- Case studies
- Thought leadership
- PR writing
SEO
- Competitor analysis
- Keyword research
- On-page and off-page SEO
- Link building
- SEO optimized content
Video marketing
- Corporate, education, and animated explainer videos
- Commercial and whiteboard video production
- Animated GIF design
- Logo animation
Brand strategy
- Brand strategy and planning
- Brand proposition development
- Brand architecture strategy
Strengths: Creating content that helps define companies and their offerings in the IoT industry
Quick facts:
- Company size: 74 employees
- Headquarters: London, United Kingdom
- Notable clients: PayPro Global, Trivago, Workable
Pricing: Available on request
A good option if:
- You’re in the IoT industry
- You want to increase your share of voice
- You’re looking for high-quality educational content that’s easy to understand
- You’re interested in a variety of written content from articles to white papers
- You want to leverage video marketing in your content strategy
- You want additional help with brand strategy and SEO
Life sciences content marketing agency
Supreme Optimization
Supreme Optimization is a content marketing agency for life sciences companies. Founded by Sheldon Zhai (a Forbes 30 Under 30 alum), the marketing team is made up of PhD-level scientists who help scale high-growth biotech startups.
Best for: Life science and biotech companies
Services offered:
Digital marketing
- Content marketing
- Life Science SEO
- Conversion optimization
- Google, LinkedIn and Facebook ads
- Digital strategy discovery
Design and UX
- SEO research
- Customer journey research
- Brand strategy
- Website discovery
- Wireframe design
- eCommerce development
Strengths: Digital marketing strategy and content creation for high-growth life sciences and biotech startups
Quick facts:
- Company size: 62 employees
- Headquarters: San Juan, Puerto Rico
- Notable clients: ACD (Advanced Cell Diagnostics), 10x Genomics, Illumina, DWK Life Sciences
Pricing: Available on request
A good option if:
- You’re a life sciences or biotech startup
- You want PhD-level scientists developing your content marketing campaigns
- You’re looking for premium scientific content to establish your brand as trustworthy and an industry thought leader
- You want to publish blog posts, white papers, case studies, application notes and research reviews
- You need help promoting your content on social media platforms
- You’re looking for a link building partner who can connect you with external media outlets
What is content marketing?
Content marketing is a digital marketing strategy used to attract, engage and delight your audience by creating and sharing valuable blog posts, podcasts, videos and other content.
The goal of content marketing is to establish your company as the go-to expert, generate brand awareness and nurture your audience into paying, loyal customers.
Why is content marketing important?
Content marketing is important because it drives qualified traffic to your website with valuable content your target audience is looking for, helping you build trust, establish authority and generate revenue.
But does content marketing get real business results? Yes.
- 3x more qualified leads with content marketing over traditional marketing
- Customer acquisition cost (CAC) is 15% less using content marketing vs paid
- 62% of buyers making a B2B purchase rely on content like case studies and webinars to guide their decision-making process
- 30% higher growth rates for SaaS companies using a content marketing strategy vs no strategy
- 8-10x higher close rates for inbound marketing than outbound efforts
And that’s not all.
Unlike traditional marketing or paid ads, quality content attracts leads for a much longer period of time.
Once you hit publish on a blog post, podcast or YouTube video, it boosts your online discoverability and can continuously top-up your sales funnel without needing a PPC budget.
What key activities does content marketing include?
Content marketing includes a wide range of tasks that covers researching, planning, creating and distributing content.
The main content marketing tasks include:
- Developing a content marketing strategy
- Determining what content your target audience is interested in
- Conducting keyword research
- Creating an editorial calendar
- Writing and editing content
- Optimizing content for search engines
- Publishing and distributing relevant and valuable content
- Measuring the performance of your content
What is a content marketing agency?
A content marketing agency is a team of experts who help you develop and execute on an effective content marketing strategy.
Your business will work closely with the agency’s content strategists, writers, SEO experts, graphic designers, and project managers to develop content that attracts qualified leads.
Why hire a content marketing agency?
Consider hiring a content marketing agency if you need extra bandwidth to increase content production and improve ROI—while at the same time, allowing you to focus on other strategic initiatives.
Think of your agency as a strategic partner.
You’ll get:
- Customized strategy and support
- High-quality content your audience wants to read
- Experts in your SaaS niche
- Processes to streamline your workflow
With content strategy and creation off your to-do list, your business can reap the following 3 benefits:
1. You can stay in your zone of genius
As a content marketing manager or marketing director, you excel at high-level thinking and strategic initiatives, but you often get sidetracked with all the day-to-day tasks of managing content creation.
Hire a content marketing agency to stickhandle content production so you can stay in your zone of genius.
2. You can increase quality content production
Hiring a top content marketing agency that specializes in your niche allows you to expand your content production volume, attract the right leads, and boost ROI without sacrificing quality or maxing out your internal team.
Hand over content tasks to a team of industry experts with a proven track record of creating content that ranks, reaches your target audience and generates conversions.
3. You can reach your target audience
The top content marketing agencies know how to attract your target audience and convert leads into paying customers.
Using the power of storytelling, an agency can create content your potential customers are searching for and want to read.
How to choose a top content marketing agency
To get the most out of your partnership with a content marketing agency, you need to choose one that understands your SaaS niche, aligns with your goals and can meet your content needs.
But with plenty of options out there, how do you choose the best content marketing agency for your SaaS business?
Here are 4 factors you need to consider:
1. Your goals
Before you hire a content marketing agency, you need to know what your goals are.
Do you want to use content marketing to:
- Create long-term lead generation?
- Gain and nurture email subscribers?
- Improve customer retention?
- Increase brand authority?
When you have a clear idea of your goals, it’s easier to vet agencies and find the best strategic partner for your company.
2. The agency’s expertise and reputation
You want to work with top content marketing agencies because you’re looking to benefit from their skills and knowledge.
But how does an agency prove its expertise? And how does it demonstrate that the team is great to work with?
Look for the following:
- Industry expertise: Does the agency have relevant experience in your SaaS niche?
- The team: What pertinent content marketing experience, skills and qualifications does the team have?
- Portfolio: Does the agency have a portfolio of high-quality work to show you?
- Testimonials and reviews: What are the agency’s clients saying? Have they had a positive experience working with the agency?
- Case studies: What impact is the agency’s work having on their clients’ businesses and their bottom line?
- Processes: Are the agency’s processes clearly outlined so you know what to expect?
3. Your budget
How much budget do you have allocated for the activities you’d like an agency to help you with? That answer will help determine which content marketing agencies might be a good fit for your business from a budget perspective.
Look for transparent pricing models with a complete breakdown of everything you get.
4. Red flags
Not every content marketing agency is the best fit for your SaaS company.
You need to know what you’re trying to achieve and what you’re looking for in an agency partner. Then you need to do your due diligence to filter through the options.
Here are 3 red flags to watch out for when researching companies:
- Jack of all trades: You don’t want an agency that’s mediocre at many things. You want to work with a content marketing agency that specializes in your niche and content types.
- Hidden rates: If an agency isn’t providing transparent pricing, it’s a red flag. You should be able to get a breakdown of fees and any additional costs to be aware of.
- Doesn’t ask about your niche or audience: The best content marketing agency for your business needs to be able to create content that positions you as the go-to expert. If they aren’t asking about your niche or audience, there’s a good chance the content you’ll get won’t resonate with your ideal customer.
Find the perfect content marketing agency for you
Choosing the top content marketing agency for your company comes down to 3 things:
- Niche expertise: Does the agency understand your industry and target audience?
- Your content goals and needs: What do you want to achieve and what do you need help with?
- Industry results: Does the agency have testimonials and case studies to prove their capabilities?
When you can confidently tick off all 3, you’ll know you’ve found the right content marketing agency to help you scale your content production.
Uplift Content could be the right fit for you
If you’re looking for a strategic partner who understands the complexity of the B2B SaaS industry, has a client roster of high-growth software companies and a team of expert content writers, editors and marketers, check out our content writing services.
