Are you getting the most out of your advocacy program? Mary Green, founder of the CMAweekly Slack community discusses pitfalls to avoid and 3 ways to minimize risk when scaling your customer advocacy program.
Community matters when you’re in a brand new customer marketing role and figuring it out as you go. SlapFive VP of Customer Experience Dana Alvarenga talks about the importance of community in customer marketing—and where to find it.
Being a customer marketer during the pandemic was tough, but it was a great learning experience for Ashley Ward, a Top 100 Customer Marketer at LeanData, as she adjusts her customer marketing planning during the current economic uncertainty. Find out the 2 strategies she uses.
As much as Shannon Howard, a Top 100 Customer Marketer, shares her knowledge with her community, she’s also leaning on them (and her past experiences) to figure out how to do new things in customer marketing. Find out her 5 tips for tackling something new.
Once you’ve got your customer marketing program off the ground, what do you do next? Read our interview with Heather Pritchett, Director of Customer Voice at OutSystems, to hear about the challenges she faces as she leads a growing and maturing customer marketing program.
Learn from interviews with trailblazing customer marketing and content marketing leaders, who share their successes and failures, as well as practical and actionable advice on the latest trends in SaaS marketing.