Dig into the latest case study insights and trends, and find out how you can use these insights to your advantage—with Liz and Deena from Captivate Collective and Uplift Content’s Emily Amos.
The customer advocacy landscape has evolved significantly since 2020. CMA professional Nick Venturella explores the major changes—and why adopting an ‘Advocacy Everywhere’ strategy is critical in today’s fragmented times.
Case study videos can be powerful, and extremely effective—and they’re gaining in popularity. Join Motive’s Head of Customer Marketing Jeanne Nitschke for a behind-the-scenes look at the case study video production process, from initial consultation to final cut.
ChatGPT has proven to be a valuable tool for customer marketers, but it does carry some risks. Lauren Turner of Alyce offers tips on how to get started—and how to manage the limitations.
If you aren’t using Account-Based Customer Marketing, you should be. Hear from Leslie Barrett of CMA Soulmate on what it is, how it works, and why you need to use it.
