5 March 2024

Outsource Content Writing: Find the Right Agency to Partner with in 2024

A consistent flow of high-quality written content builds trust with your target audience. And trust leads to growth. On average, businesses that produce blog content regularly experienced a 165% increase in leads.

The challenge

42% of companies report that they lack the skills and resources to create consistent, effective written content that meets the demands of their buyers.

The solution

Outsource content writing to agencies that specialize in creating content that generates growth. But do your homework – not all agencies will be the right fit for you.

Covered in this post

Quick story for you 

I was recently on a discovery call with a SaaS marketer who had a bad experience with another content agency.

The marketer was won over in the initial sales call with the previous agency because the salesperson was funny and knew how to talk the talk. 

The agency also had great references and samples and worked for some big names in the tech industry. 

Unfortunately, within a few months of signing an expensive retainer agreement, the marketer was pretty unhappy. The agency was delivering work late, and it just wasn’t good enough. 

The marketer ended the contract early, but it was costly and time-consuming. AND, they were now 6 months behind on their content creation schedule.

Because of this experience, the marketer was left with a bad taste in her mouth.

And I get it.

So how do you know if an agency will be a good fit before signing on the dotted line?

Samples and references just aren’t enough. Most agencies have a carefully curated portfolio and hand-picked customers for great references. 

In the video above, we cover the pros and cons of outsourcing content writing vs hiring in-house writers.

9 questions to ask an agency you might outsource content writing to

Here are 9 questions you should ask any agencies you’re thinking of working with:

  1. Who will write our content? 
  2. Will we have one writer for the duration of the relationship or will our writer change frequently? 
  3. What experience does the writer have? 
  4. Can I see samples from that writer?  
  5. Do you edit the content before you send it to us?
  6. Who edits the content?
  7. What is their experience?
  8. Who manages the project on your side?
  9. What does that look like?

9 questions to ask a prospective agency you want to outsource content writing to

Outsource content writing: 5 content agencies to talk to

Now that you know what questions to ask prospective agencies, it’s time to reach out and have a few conversations. Here are 5 content agencies to consider when outsourcing your content writing.

1. Outsource content writing to Uplift Content 

Uplift Content is a SaaS content marketing agency for high-growth B2B SaaS companies. We focus on writing high-quality, well-researched case studies, blog posts, ebooks and white papers to help you grow brand awareness and close bigger deals faster.

Best for: B2B SaaS companies

Services offered: 

Content writing

Strengths: High-performing, long-form content for the B2B SaaS market

Quick facts:

  • Company size: 22 team members
  • Headquarters: Dartmouth, Nova Scotia, Canada
  • Notable clients: ClickUp, Calendly, LeanData

Pricing: Starts at $750 for an optimized blog post, $2,500 for an ebook or white paper, and $1,750 for a case study

A good option if:

  • You want to outsource content creation to a partner who understands B2B SaaS inside and out
  • You recognize the value of well-researched, high-quality content that engages your target audience
  • You’re open to suggestions, strategies and solutions
  • You want to work with a company who cares about your success

2. Outsource content writing to Adroit

Adroit is a marketing agency focused on strategy-driven content creation. It emphasizes monitoring outcomes and tailoring a plan to meet your content needs.

Best for: eCommerce, B2B SaaS, Education

Services offered:

Content writing 

  • Blogs
  • Site pages
  • White papers
  • Sales collateral

Other 

  • Lead generation and analysis
  • SEO strategy
  • Email marketing
  • Ad management

Strengths: Functions as your full digital marketing team

Quick facts:

Pricing: Starts at $2,000 per month for multi-service digital marketing plan

A good option if:

  • You want to create a comprehensive marketing strategy based on your content outsourcing needs
  • You are looking for an agency that packages a full range of digital marketing services
  • You want to monitor and track your progress
  • You are looking for a long-term partner

3. Outsource content writing to Tavanberg 

Tavanberg emphasizes the creative approach to content creation. It provides you with a customized team of experts based on your brand needs.

Best for: B2B SaaS, Retail, eCommerce

Services offered: 

Content writing 

  • Interviews
  • Editorial writing
  • Copywriting
  • UX copy
  • SEO writing
  • Blogging
  • English-French translation

Other 

  • Content strategy and planning
  • Social media marketing
  • Creative content (video, photography and more)

Strengths: Providing creative content specific to industry and brand requirements

Quick facts:

Pricing: Available on request

A good option if:

  • You want written content that focuses on story-telling and the needs of your audience
  • You want to pair written content with other creative mediums
  • You’re interested in rebranding
  • You want to create a content strategy with a creative team

4. Outsource content writing to Verdino

Verdino is a boutique agency that focuses on a wide selection of marketing services. It uses a network of professionals to match expertise with content requirements.

Best for: Fintech, SaaS 

Services offered:

Content Writing

  • White papers, ebooks and research reports
  • Blog posts and bylined articles
  • Video and podcast scripts 
  • Email newsletters and nurture campaigns
  • Website copy

Other

  • Content strategy 
  • Brand strategy
  • Sales outreach
  • Event marketing
  • Strategic communications

Strengths: Leveraging a network of professionals to provide specialized content

Quick facts:

  • Company size: 2-10 employees
  • Headquarters: Long Island, New York, USA
  • Notable clients: Simplr, Blackbaud, Axiom

Pricing: Available on request

A good option if:

  • You want to focus on brand awareness
  • You’re interested in aligning your content creation strategy with other forms of marketing services
  • You’re looking for counsel on a strategic approach to digital marketing
  • You want to add authority and expertise to your written content

5. Outsource content writing to Peak

Peak is a good option if you want consistent content with a fast turnaround time. It follows a smooth process, and will even help you refresh your old content.

Best for: B2B SaaS

Services offered:

Content writing

  • Blog posts
  • White papers and ebooks
  • Case studies

Other

  • SEO-driven content strategy
  • Content refreshing

Strengths: A fast turnaround and a consistent process for content creation

Quick facts:

Pricing: Available on request

A good option if:

  • You want to work with a collective of freelancers guided by a strategically driven process
  • You’re looking for a quick turnaround on written content
  • You want to update and enhance your existing content

What is content outsourcing?

Content outsourcing is when you hire someone outside of your organization to create content for you. Outsourcing content writing can save you time, provide additional skillsets that your team might not have and help you scale content production.

Why should you outsource content writing?

Outsourcing content writing to an agency or freelancer has 3 main advantages: 

1. Insight, expertise and perspective

Many content marketers (46%) are a team of one. By outsourcing content writing to an agency or freelancer, content marketers can tap into a broader range of insights, expertise and perspectives than just they alone can provide—and this is hugely valuable. 

2. Flexibility and scalability 

Outsourcing content outsourcing gives you the power to scale marketing initiatives up or down based on company needs. It offers the freedom to test different approaches and to adapt to customer demands.

3. Time and focus

It takes a whole lot of time and focus to produce quality content that drives traffic and leads. And most marketing teams don’t have enough of either. Outsourcing content creation saves you and your marketing team time so you can focus on other strategic initiatives. 

How to outsource content writing in 8 steps

How to outsource content writing in 8 steps

1. Determine your goals

Decide whether you want to enhance brand awareness, focus on SEO optimization or drive leads. Clear goals will help you to partner with the right agency to achieve your desired results.

2. Assess your current needs

Determine whether your content outsourcing goals will require a long-term partnership or less frequent output.

3. Decide on content type

Different types of content produce different results. Long-form articles created by experts in your industry can enhance thought leadership. Regular blog posting can lead to higher traffic. It’s important to identify the type of content that aligns with your marketing plan.

4. Define your budget

Consider your goals, prioritize your most important needs and determine a realistic budget for outsourcing content creation.

5. Research and interview potential partners

Look for an agency that possesses an in-depth understanding of your industry. Question the processes and tools they use and their approach to content writing. Dig into reviews, testimonials, case studies and portfolios. Then have conversations with them.

6. Create content briefs

Create guidelines that highlight project requirements. A content brief can provide clear expectations. Find out how to create a content brief.

7. Test various agencies

It can be helpful to outsource content creation to a few agencies to find the right fit. Compare writing style and quality, as well as professionalism and communication.

8. Provide feedback

When you outsource content writing, it is critical to focus on collaboration. Provide consistent feedback for the agency you choose to work with. This will help to set expectations and to build a strong working relationship.

Outsource content writing for success

Outsourcing your content to an agency that meets your needs will bring a new level of expertise to your marketing initiatives. Outsourcing content creation is also a powerful way to enhance your brand’s reputation and grow your company’s bottom line. 

Need a hand with your content?

Find out why you should partner with Uplift Content.

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Emily Amos

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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