4 June 2024

White Paper Templates: 5 Tools to Create Engaging Designs

51% of content marketers report that white papers deliver some of their best results. But due to their lengthier nature, white papers require a user-friendly white paper template and design to be effective. 

Just take a look at the white paper excerpts below for an example of the power of good design. Both samples have the same text; the only difference is their design. Which version seems more interesting—and eye-catching?

Sample #1

Sample 1 of a white paper with no design

Sample #2

Sample 2 of a white paper with a design

Source: Athennian’s Entity Management Software Buyer’s Guide

Of course, the second sample is more visually appealing.

But it can be time-consuming to create a white paper design from scratch. White paper template tools make it easier to create a white paper that is visually appealing and easy to digest. That said, with so many available tools, it can be tough to know which tool to use.

In this post, we’ll share 5 white paper template tools, as well as tips to help you choose which white paper template will work best for your content:

5 white paper template tools to try

If you are looking for a white paper template tool, there are plenty of options to choose from. However, each tool offers its own distinct advantages. To help you choose the best white paper template tool for your situation, we will cover the pros and cons of 5 popular tools. 

1. Venngage white paper templates

Venngage homepage - the company offers white paper templates

Venngage offers a wide variety of white paper templates that you can edit directly on its site. The free plan allows you to access many designs and try out the editing tools. However, to access all templates or download an editable copy of your white paper, you need to sign up for a business-tier membership for $24/month (billed annually).

Pros:

  • Templates are tailored for a variety of different industries
  • Allows you to customize many designs for free
  • Easy to use with minimal graphic design experience
  • Designs are compliant with Web Content Accessibility Guidelines (WCAG) and Americans with Disabilities Act Standards (ADA) requirements
  • Visual impairment simulator lets you see how readers with various eye conditions will view your white paper
  • Unique data visualization suggestions

Cons:

  • Cannot download files without a paid subscription
  • Free plan only lets users upload 6 images
  • Difficult to import branding

2. Visme white paper templates

Visme homepage - the company offers white paper templates

Visme allows you to create design-heavy documents, including white papers, infographics and ebooks. It offers a wide range of pre-made white paper templates to choose from, and you can also generate new designs via AI. 

You can edit some templates for free, but you have to buy a paid membership to download your design. Membership begins at $12.25/month (billed annually), although you’ll need to pay $24.75/month (billed annually) to download an editable copy of your design.

Pros:

  • Includes templates for a wide variety of content formats, including white papers, slide decks and videos
  • Can edit some templates for free to try out controls
  • Template gallery lets you browse by format and industry
  • Comprehensive knowledge base
  • Pro subscription tier allows you to import your brand kit
  • Offers a variety of integrations, including Unsplash and Hubspot
  • AI tools allow you to type in a prompt to generate a layout or create design elements

Cons:

  • Cannot download files without a paid subscription
  • Controls can be difficult to use
  • Website occasionally forces users to sign out

3. Envato Elements white paper templates

Envato Elements homepage - the company offers white paper templates

Envato Elements offers user-generated white paper templates that you can download and then edit in your preferred application. The gallery allows you to filter designs by page orientation, color profile, supported application and image properties. This makes it easy to find a design that aligns with your workflow and expectations.

Membership costs $16.50/month (billed annually), but is discounted when organizations purchase multiple subscriptions.

Pros:

  • No learning curve since you can edit the files in the program of your choice
  • Each download comes with a lifetime commercial license
  • Design gallery filters make it easy to find what you’re looking for
  • Cheaper than other options on this list, with discounts for multiple team members

Cons:

  • No free trial
  • You must supply your own editing software
  • Designs are user-generated; their quality varies
  • Designs are not tailored to different industries

4. Adobe Stock white paper templates

Adobe Stock homepage - the company offers white paper templates

Adobe Stock is Adobe’s graphics and template marketplace. The database offers a wide variety of visually appealing and user-generated white paper templates. Each template uses one of Adobe’s proprietary file formats so you’ll need access to Adobe software to edit the templates. 

Membership costs $29.99/month (billed annually) and lets you download up to 10 files per month. Members who opt for monthly billing still pay $29.99 per month, but only have access to 3 files per month.

Pros:

  • Over 5,000 search results for “white paper template”
  • You can browse designs from specific creators
  • No learning curve for those who already use Adobe’s graphic design programs
  • “Undiscovered Content” filter helps you find white paper templates that have never been downloaded before so you can avoid common designs

Cons:

  • Any graphics displayed in a template’s preview are not included in your license; you have to pay for those images separately
  • You have to use an Adobe graphic design program to edit the templates
  • Relatively expensive
  • Can only download 10 designs per month on a yearly subscription (3 designs per month on a monthly subscription)

5. Storydoc white paper templates

Storydoc homepage

Storydoc is a platform that provides interactive white paper templates. The templates include moving visuals, interactive datasets and more. 

Storydoc also comes with generative AI capabilities which can be used to create text or images when needed. The cheapest membership tier costs $30/month (billed annually).

Pros:

  • Designs are clean, engaging and professional
  • White papers can include dynamic features such as interactive datasets and graphics 
  • Web accessibility for all design elements
  • White papers can be exported as a PDF

Cons:

  • White papers can be embedded on your website, but are hosted on Storydoc’s website
  • Expensive compared to other options on this list
  • Many features are restricted to higher membership tiers
  • Not many white paper templates available
  • May not be ideal if you want to share hard copies of your white paper

Tips for choosing which white paper template

It is important to choose your white paper template carefully, as it will have a big impact on how readers experience your white paper. Here are some key points to consider:

  • Branding: choose a white paper template that complements your brand aesthetic

  • Evaluate customization options: look for designs that you can tailor to your content and brand guidelines

  • Topic relevance: pick a white paper template whose style reflects the seriousness or creativity of your topic

  • Readability: prioritize templates that feature clean layouts, legible fonts and accessibility features

  • Compatibility: if your chosen white paper template tool does not include editing capabilities, make sure you can edit the templates outside of the tool (some use proprietary file formats)

  • Design quality: a good white paper template includes an engaging, dynamic layout and design elements (check out our white paper design and white paper examples posts for ideas)

FAQs about white paper templates

White power templates are handy tools, but it can be easy to misunderstand their benefits and uses. To help out, we’re answering some frequently asked questions about templates. If you have additional questions, visit our comprehensive guide to writing a white paper.

What is a white paper template?

A white paper template is an editable design that outlines a white paper’s structure and visual layout. Companies can insert the text for their white paper directly into the template, streamlining the creation process.

By providing a visual blueprint, a template allows companies to focus on content rather than layout and design. Ultimately, this means that businesses can create professional and visually appealing white papers without the need for extensive graphic design skills.

Why is a white paper template important?

It can be time-consuming and resource-intensive to design a white paper template from scratch. Businesses may struggle with inconsistent branding, mismatched formatting and disjointed visual elements when creating a new layout. 

If these issues remain in the final white paper, they detract from the document’s professionalism and readability—and ultimately affect the success of the asset.

A template streamlines the design process, allowing companies to focus on delivering high-quality content and getting in front of their target audiences.

What are the benefits of using a white paper template?

A white paper template offers a number of different advantages, including:

  • Consistency: design elements are consistent, ensuring uniformity in branding and formatting

  • Professionalism: a good white paper template looks professional and visually appealing

  • Effectiveness: a compelling design makes a white paper more engaging and easier to read, which ultimately improves the company’s credibility as a thought leader and moves prospects along the buyer’s journey

  • Efficiency: a white paper template simplifies the creation process, saving time and resources

  • Customization: most templates allow users to customize their design to suit specific needs

  • Accessibility: many templates are screen-reader friendly and designed with accessibility guidelines and best practices in mind

A white paper template can simplify the white paper creation process

A high-quality template makes it significantly easier to create a compelling white paper. After all, these tools eliminate the need for extensive graphic design skills.

Marketers must choose their templates wisely since some designs are better suited for certain situations than others. However, with so many template tools, there are templates for any situation. 

Want to create your next white paper?

Our expert content writers can write your next white paper. Check out our white paper writing service.

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Emily Amos

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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