3 July 2024

Top 5 White Paper Writers in 2024 [+ How to Pick the Right One for You]

White papers can be a powerful B2B marketing tool, but it takes a unique blend of storytelling and research skills to create a successful one. Fortunately, a professional white paper writer can make all the difference—and eliminate a lot of headaches.

In this post, we’ll introduce you to five great writers for your next white paper, then discuss how to choose the best writer for you. More specifically, here’s what we’ll cover: 

This post is part of a series on how to write a white paper.

5 best white paper writers

If you want to hire a white paper writer, you have plenty of options to choose from. To help narrow your search, we’ll showcase five solid options—and highlight their strengths.

White paper writer #1: Uplift Content

Uplift Content: White paper writer option 1

Uplift Content is a SaaS content marketing agency that specializes in writing white papers, ebooks, blog posts and customer stories for high-growth software companies. 

With Uplift Content, you partner with a skilled B2B SaaS writer who not only “gets it”, but who also provides the strategic content marketing expertise needed to create compelling SaaS white papers that can be used across many channels.

Experience: The agency has 10 white paper writers on the team, all of whom are experienced in writing compelling, credible and technical white papers. Check out the agency’s white paper samples.

Best for: Uplift Content specializes in writing white papers for B2B SaaS companies.

Other services: In addition to white papers, Uplift Content also writes ebooks, blog posts and customer stories for B2B SaaS companies.

Quick facts:

  • Company size: 15 team members
  • Headquarters: Nova Scotia, Canada
  • Notable clients: Calendly, Okta, Athennian

Pricing: Starts at $2,500.

A good option if: 

  • You want a partner to help guide you through the white paper creation process
  • You’d like to work with a white paper writer who knows what questions to ask
  • You need a writer who can weave together research findings and thought leadership to create a compelling asset

White paper writer #2: Brand New Copy

Brand New Copy option 2

Brand New Copy is a content writing agency that offers a wide range of writing services, including white paper writing. Founder Jamie Thomson has over 15 years of professional writing experience and personally writes all of the company’s work.

Experience: The agency has created white papers for a wide range of organizations, including companies, universities and investment groups. Check out its portfolio

Best for: Brand New Copy specializes in white papers for the finance, fintech, SaaS, technology and energy industries.

Other services: In addition to white papers, Brand New Copy writes web copy, case studies, reports, blog posts, product descriptions, brochures and video scripts. The company also offers SEO audits and produces content marketing plans and brand tone guidelines.

Quick facts:

Pricing: £500 per day; per-project quotes available on request (a 3,000-word white paper typically begins at £3,000)

A good option if: 

  • You want to work with a single writer, not a big agency
  • You’re looking for a white paper writer who will collaborate with your graphic designer
  • You need help establishing your company’s tone

White paper writer #3: Fancy Comma

Fancy Comma: White paper writer option 1

Fancy Comma, LLC is a content agency that specializes in producing scientific and political content. Each team member has significant experience in their writing niche, resulting in informative content assets. Fancy Comma has produced white papers about health care, government policy and more. 

Experience: Fancy Comma has written white papers for a range of scientific and political topics, including nursing education, biotechnology trends and technology-inspired Congress reform. You can find excerpts of the white paper writing agency’s work on its blog.

Best for: Fancy Comma is best suited for technical or scientific white papers.

Other services: Fancy Comma also offers scientific, medical and political writing and editing services. Additionally, it provides digital content strategy consultations, reporting services and web and career writing. 

Quick facts:

Pricing: Available on request

A good option if: 

  • You need a white paper writer who can write about highly technical topics
  • You’re looking for someone with industry experience to cover a scientific or political issue
  • You want someone to edit or proofread your existing scientific white paper draft

White paper writer #4: Fresh Perspective

Fresh Perspective agency

Fresh Perspective is a B2B copywriting agency that specializes in the technology and software industries. Founder and white paper writer Rachel Foster, who writes the agency’s content, has extensive content marketing experience and teaches white paper writing for MarketingProfs. 

Experience: Rachel has 15 years of experience writing white papers. Check out the Fresh Perspective portfolio for white paper samples.

Best for: Fresh Perspective is best suited for software and technology companies.

Other services: Fresh Perspective also offers B2B copywriting, web writing and case study writing services. Additionally, clients who commission white papers can purchase higher-tier packages which include landing page copy, email cadences and blog posts.

Quick facts:

Pricing: Packages range from $5,997 to $9,997

A good option if: 

  • You’re looking for a writer with extensive white paper and B2B tech experience
  • You want to purchase a package with additional assets to market your white paper (such as a landing page or email cadence)
  • You’d like transcripts of all subject matter expert interviews
  • You also want to update your web copy

White paper writer #5: Write for Business

Write for Business: White paper writer option 1

Write for Business is a B2B content and copywriting agency that has operated for 20 years. It’s run by founder and white paper writer Helen McCrone, who has written for companies such as Deloitte and VRR. The agency offers both white paper planning and writing services, in addition to a full range of additional writing services.

Experience: Write for Business has produced white papers for a range of industries, including engineering, HR, sales and more. See white paper samples in the company’s portfolio.

Best for: Write for Business is best suited for B2B companies that are looking for an experienced writer.

Other services: This content agency offers a wide range of copywriting and content writing services, including web writing, case studies, email cadenes, press releases, blogs, ebooks and video scripts.

Quick facts:

Pricing: From $2,500 to $6,000+, depending on project complexity

A good option if: 

  • You want a complimentary list of SEO keywords to improve your white paper’s visibility
  • You’d like a final round of proofreading once your white paper’s layout has been finalized
  • You need help with planning your white paper’s goals, target audience and title (included in white paper planning service)

How to choose a white paper writer

With so many options, it can be difficult to select the best white paper writer for your project. To help out, we’ve prepared a quick guide to choosing the best white paper agency (or freelance writer) for the job.

Step 1: Figure out what you need

To begin, you’ll need to determine your specific content requirements, including the scope of the project, budget and desired expertise. How much research will your B2B white paper writer need to conduct? Do you need to find a subject matter expert?

You’ll also want to think about the process of creating your white paper design at this point. Will you use a pre-existing white paper template or hire a graphic designer? If you use a graphic designer, to what degree will they collaborate with the writer?

Step 2: Compare white paper writers

Next, you’ll want to research and compare different writers and agencies. Pay close attention to the following factors:

  • Past work: Review samples to assess the quality of writing, research, data analysis and storytelling skills

  • Reputation: Read client testimonials and reviews to gauge reliability and professionalism

  • Industry expertise: Look for writers with industry experience to ensure they possess the background knowledge necessary to communicate your message to your target audience

  • Red flags: Be wary of writers who promise unrealistic results, lack transparency in their communication or demonstrate a lack of professionalism, as these may indicate potential issues with the project’s execution

Step 3: Talk with your prospective white paper writer

Once you’ve narrowed down your list of potential white paper writers, reach out to your top prospect with your project specifics. Make sure that they are compatible with your project.

  • Do they meet all of your requirements?
  • Did any red flags appear during your communications?

If you have any reservations about the writer or agency, consider exploring another option on your list.

Why hire a white paper writer?

A professional writer who specializes in writing white papers can significantly improve the quality of your white paper—especially if you don’t have a writer on your team. Here’s why:

Expertise in B2B content

A white paper writer specializes in crafting content tailored to B2B audiences, ensuring your message resonates with your target market.

Research and analysis experience

A professional white paper writer possesses deep research skills, ensuring your content is thorough and well-supported by data.

High quality writing

A writer who specializes in white papers can craft clear, concise and engaging content.

Time efficiency

Hiring a white paper writer frees up your team to focus on other strategic tasks.

SEO benefits

A white paper writer can implement an SEO strategy for your opt-in page and blog posts that drive traffic to the white paper, helping your target audience find your white paper.

Consistent tone and style

A white paper writer can ensure your white papers maintain a consistent voice that aligns with your brand’s messaging and identity.

By leveraging the expertise of a professional writer, you can create compelling, informative and persuasive content assets that drive engagement and conversions.

FAQs

Still have questions about white paper writers? Check out our list of frequently asked questions for help!

What does a white paper writer do?

A white paper writer performs the following key tasks:

1. Research and analysis

A white paper writer conducts in-depth research on complex topics, industries or products to gather relevant information, data and insights. This involves reviewing technical documents, industry reports and interviewing with subject matter experts.

2. Content creation

They are responsible for crafting well-structured, informative and persuasive content that effectively communicates key messages and value propositions. They are good at distilling complex information into clear and engaging narratives.

3. Editing and proofreading

A white paper writer has strong editing skills to produce high-quality, error-free content. This includes refining the tone and language, ensuring the content flows logically and coherently, and proofreading.

4. Formatting and design

The writer often collaborates with the designer to ensure the content is presented in a visually appealing and professional format, incorporating elements such as charts, tables and illustrations to enhance readability and emphasize key points.

5. Marketing and promotion

The white paper writer understands how to structure and present information in a way that attracts and engages the target audience, ultimately driving lead generation and establishing thought leadership for the company.

Why is a white paper writer important?

A writer who specializes in white papers is important for 6 reasons:

1. Expertise in writing and research 

A professional white paper writer has specialized skills in writing well-researched, informative and persuasive content. They excel at distilling complex topics into clear and engaging narratives that resonate with the target audience.

2. Objectivity and credibility

A writer approaches the subject matter objectively, without the inherent biases that internal teams may have. This objectivity lends credibility to the content, making it more trustworthy and compelling for readers.

3. Time and resource efficiency

Producing a high-quality white paper requires significant time and effort. By outsourcing this task to a professional writer, companies can save valuable time and resources, allowing internal teams to focus on other core business activities.

4. Lead generation and thought leadership

Well-written white papers can be great lead gen tools and establish a company as a thought leader in its industry. A white paper writer understands how to structure and present information in a way that attracts and engages potential customers, ultimately driving more qualified leads.

5. Expertise in formatting and optimization

A professional writer is skilled in formatting white papers for optimal readability and engagement. They also understand how to optimize the content for search engines, increasing the visibility and reach of the white paper.

6. Fresh perspective

A white paper writer brings an outside perspective to the content, which can help companies present their products or services in a new light or uncover unique angles that may resonate better with the target audience.

By leveraging the expertise of a professional writer, companies can efficiently and effectively produce high-quality, credible and engaging content that showcases their thought leadership, generates leads and ultimately drives business growth.

Need a hand with your next white paper?

Uplift Content’s team of experienced white paper writers is ready to help you create white papers that drive leads and establish thought leadership. 

Check out our white paper writing service.

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Emily Amos

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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