Content creator and brand coach, Angela Snyder, believes strongly in the power of personal storytelling in B2B SaaS marketing. Here’s why—and 3 tips to help you get started.
Content marketing leader and writing coach Erica Schneider shares her insights into creating content that works—and 4 lessons she’s learned along the way.
LinkedIn is no longer just a digital resume repository—it’s a vibrant social networking site for professionals and an ideal place to build your personal brand. Meredith Metsker of uConnect offers insight into the biggest challenges to personal brand-building, and 5 steps to help you get it right.
Many businesses get on the hamster wheel of creating more and more content—without getting the most from each piece. Content 10x CEO Amy Woods is out to change that. Here, Amy talks about founding a content repurposing service and offers tips to help all B2B companies adopt a content repurposing mindset.
What is product-led marketing content, what are its benefits and where in the sales funnel is product-led content most appropriate and effective? Quacquarelli Symonds Product Marketing Manager Neha Kirpalani shares her insights, how she made the shift from content marketing to product marketing, plus her advice for others who want to do the same.
