Articles on content marketing interview series

Done well, original research can be a powerful content marketing tool with the potential to earn organic backlinks, drive PR, generate leads and much more. Michele Linn of Mantis Research shares the 5 biggest mistakes to avoid when conducting and publishing original research.

With more than a million visitors and almost 1,000 leads per year, Andy has never published content more than twice a month. Find out how less is truly more for this content marketer.

We interviewed Liz Llewellyn-Maxwell, Senior Manager of Content Marketing at Planview, to learn about how she and her team use Agile Marketing to ensure they can be responsive to changes in the marketplace. Read her interview.