Using voice of customer research to craft your B2B SaaS content is an excellent way to reflect your audience’s challenges and aspirations back to them in your marketing, showing them that you understand their needs and you’re ready to deliver on them.
Customer retention is critical to every SaaS business. Keeping just 5% of your customers can increase your company’s revenue by up to 95%. And, retention is up to 25 times less expensive than acquiring new customers. Learn how producing great content can encourage your customers to stay loyal to your brand.
You’ve invested a lot of time and energy in creating a killer case study. But now your customer is dragging their heels in approving it. Find out how to overcome common obstacles to getting customer approval for your case study.
SaaS case studies are effective marketing tools—when they’re done right. You need strong source material to build a SaaS case study that works. And for that, you first need to get your customer to agree to participate, which can be the trickiest part of the whole process. Find out the 6 steps to getting your customer to say “yes” to a case study.
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