It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learning along the way. We did a survey to find out.
B2B SaaS customer stories take time and effort to produce, which means it’s crucial to evaluate whether these sales tools are performing well. However, this is often easier said than done. Get insights on this tricky issue from 8 customer marketers on how they measure the success of their customer stories.
Customer retention is critical to every SaaS business. Keeping just 5% of your customers can increase your company’s revenue by up to 95%. And, retention is up to 25 times less expensive than acquiring new customers. Learn how producing great content can encourage your customers to stay loyal to your brand.
Don’t let your content marketing efforts stop at the conversion stage. Learn 6 content-centric customer marketing strategies to help you create raving fans and reduce customer churn through impactful content marketing for your SaaS company.