To nurture, grow and retain happy customers, you need the right customer marketing solutions at your fingertips. Learn about 29 vendors, what they do and whether they might be a fit for you.
It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use customer stories—what they’re getting right, and what they’re learning along the way. We did a survey to find out.
It’s more important than ever to focus on your customers to remain competitive and relevant. In this post, we’ll explore 8 actionable steps to help you create and implement a customer-driven marketing strategy.
B2B SaaS customer stories take time and effort to produce, which means it’s crucial to evaluate whether these sales tools are performing well. However, this is often easier said than done. Get insights on this tricky issue from 8 customer marketers on how they measure the success of their customer stories.
Customer retention is critical to every SaaS business. Keeping just 5% of your customers can increase your company’s revenue by up to 95%. And, retention is up to 25 times less expensive than acquiring new customers. Learn how producing great content can encourage your customers to stay loyal to your brand.
