It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learning along the way. We did a survey to find out.
B2B SaaS customer stories take time and effort to produce, which means it’s crucial to evaluate whether these sales tools are performing well. However, this is often easier said than done. Get insights on this tricky issue from 8 customer marketers on how they measure the success of their customer stories.
Case studies act as powerful social proof for SaaS companies. They take time and effort to produce, but they are worth their weight in gold so be sure to leverage them to their full potential with these 8 tips.
When you repurpose your case studies into new formats, you can increase exposure to your content, engage more buyers and maximize the value of each content asset. In this post, we’ll explore 7 ways to repurpose your case studies so you can squeeze the most value from them.
Learn from interviews with trailblazing customer marketing and content marketing leaders, who share their successes and failures, as well as practical and actionable advice on the latest trends in SaaS marketing.