White papers are an effective method of generating leads and demonstrating thought leadership. But making sure you have the right white paper topic is crucial to hitting the mark with your content. Here are 5 ways to get started finding the best white paper topics for your SaaS company.
Make your B2B SaaS white paper stand out with beautiful design and memorable graphics. These best practices keep readers engaged and allow them to easily refer back to important points. Your white paper should offer practical solutions that will highlight your product and increase conversions.
Using white papers as part of your SaaS content marketing strategy helps establish your company as a thought leader. But to truly be a reliable resource, your white paper can’t simply take information from a source without giving them credit. Learn how to cite sources in a white paper quickly and easily.
Product marketing content is all about providing the right information at the right time to generate demand. As a SaaS marketer, you need compelling product marketing collateral in your toolkit to convince potential customers that they can trust in your product’s quality and usefulness.