Learning how to write a white paper is a crucial skill for SaaS marketers. Why? Because a white paper is one of the best ways to demonstrate your expertise while providing useful information to prospective clients. See our 10 steps plus 5 examples.
Publishing white papers is an excellent way to generate leads while showcasing your B2B SaaS company as a thought leader in your industry. But where do you begin when creating this type of long-form content? In this ultimate guide to writing a white paper, we’ll cover 8 key steps.
White papers are an effective method of generating leads and demonstrating thought leadership. But making sure you have the right white paper topic is crucial to hitting the mark with your content. Here are 5 ways to get started finding the best white paper topics for your SaaS company.
Learn from interviews with trailblazing customer marketing and content marketing leaders, who share their successes and failures, as well as practical and actionable advice on the latest trends in SaaS marketing.