White papers and ebooks make excellent B2B SaaS lead magnets, but they’re often time-consuming to produce. In this video, Uplift Content shares 8 ways to promote your white papers and ebooks so they drive leads and sales.
A white paper is one of the best ways to demonstrate your expertise, while at the same time providing useful information to prospective clients. Read our 10 steps to creating a useful and valuable white paper.
Learn how to generate more leads online with B2B lead magnets like ebooks, guides and white papers. In this post, Uplift Content covers 5 common elements your lead magnet needs to include, what content type you should choose and 5 mistakes to avoid to ensure your lead magnet generates leads.
Stop wondering about the difference between a white paper and an ebook, and start driving leads! In this video, Uplift digs into the white paper vs eBook debate to help you choose which one works best for your B2B SaaS marketing goals based on where your prospect is in their buyer’s journey.