Articles on white papers

Publishing white papers is an excellent way to generate leads while showcasing your B2B SaaS company as a thought leader in your industry. But where do you begin when creating this type of long-form content? In this ultimate guide to writing a white paper, we’ll cover 8 key steps.

Using white papers as part of your SaaS content marketing strategy helps establish your company as a thought leader. But to truly be a reliable resource, your white paper can’t simply take information from a source without giving them credit. Learn how to cite sources in a white paper quickly and easily.