There’s no greying the issue—white papers are a SaaS marketing must. To stay ahead of the competition, you should be asking yourself, “What’s a white paper?”, “How should I use them in my marketing strategy?” and “What isn’t a white paper?”
White papers are one of the most effective ways to generate leads. They help you illustrate your B2B SaaS company’s expertise and provide useful information to your prospects. But, before you can write a white paper, you need to create a white paper outline. See how to do it in 8 simple steps.
White papers and ebooks make excellent B2B SaaS lead magnets, but they’re often time-consuming to produce. In this video, Uplift Content shares 8 ways to promote your white papers and ebooks so they drive leads and sales.
A white paper is one of the best ways to demonstrate your expertise, while at the same time providing useful information to prospective clients. Read our 10 steps to creating a useful and valuable white paper.
Learn how to generate more leads online with B2B lead magnets like ebooks, guides and white papers. In this post, Uplift Content covers 5 common elements your lead magnet needs to include, what content type you should choose and 5 mistakes to avoid to ensure your lead magnet generates leads.
