B2B Marketing Blog | SaaS Content Marketing Articles

Katie Mitchell, Marketing Director formerly at Sprig and EVERFI

16 May 2023

How to Gain Enough Industry Knowledge to Write for Experts

best practices, content marketing interview series, industry knowledge

How do you gather enough industry knowledge to sound like an expert when creating content? Read our interview with content marketer Katie Mitchell to find out how she helps junior team members face this challenge—plus 3 more common content marketing challenges.

Shannon Howard, Director of Customer & Content Marketing, Intellum

2 May 2023

5 Tips for Tackling Something New to You in Customer Marketing

customer marketing interview series

As much as Shannon Howard, a Top 100 Customer Marketer, shares her knowledge with her community, she’s also leaning on them (and her past experiences) to figure out how to do new things in customer marketing. Find out her 5 tips for tackling something new.

Andy Crestodina Co-founder & CMO of Orbit Media

18 April 2023

Why Less Is More for Content Marketer Andy Crestodina

content marketing interview series

With more than a million visitors and almost 1,000 leads per year, Andy has never published content more than twice a month. Find out how less is truly more for this content marketer.

Heather Pritchett, Director of Customer Voice, OutSystems

4 April 2023

Top Customer Marketing Challenges From the Field

customer marketing interview series

Once you’ve got your customer marketing program off the ground, what do you do next? Read our interview with Heather Pritchett, Director of Customer Voice at OutSystems, to hear about the challenges she faces as she leads a growing and maturing customer marketing program.

Liz Llewellyn-Maxwell, Senior Manager, Content Marketing, Planview

19 March 2023

What’s Agile Marketing and How Can It Help Content Marketers?

content marketing interview series

We interviewed Liz Llewellyn-Maxwell, Senior Manager of Content Marketing at Planview, to learn about how she and her team use Agile Marketing to ensure they can be responsive to changes in the marketplace. Read her interview.

Content Marketing Blog

How to Gain Enough Industry Knowledge to Write for Experts

5 Tips for Tackling Something New to You in Customer Marketing

Why Less Is More for Content Marketer Andy Crestodina

Top Customer Marketing Challenges From the Field

What’s Agile Marketing and How Can It Help Content Marketers?

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