White papers and ebooks make excellent B2B SaaS lead magnets, but they’re often time-consuming to produce. In this video, Uplift Content shares 8 ways to promote your white papers and ebooks so they drive leads and sales.
Excellent B2B SaaS writers are hard to find—and reviewing a couple of writing samples is just not going to cut it. Learn the interview process Uplift Content uses to ensure you find your next rockstar copywriter (and not a dud).
Gather ideas to enhance your SaaS case studies from this critique of ServiceNow’s SAP SuccessFactors case study. Every month, we’ll review a new case study from a high-profile SaaS company so you can learn from the best.
Whether you hire an in-house B2B SaaS writer or you choose to outsource, it’s essential to produce compelling content that generates leads and sales. Watch this video to explore the benefits of working with an in-house writer vs outsourcing so you can make the right move for your company.
