Content Marketing Blog

Publishing white papers is an excellent way to generate leads while showcasing your B2B SaaS company as a thought leader in your industry. But where do you begin when creating this type of long-form content? In this ultimate guide to writing a white paper, we’ll cover 8 key steps.

White papers are an effective method of generating leads and demonstrating thought leadership. But making sure you have the right white paper topic is crucial to hitting the mark with your content. Here are 5 ways to get started finding the best white paper topics for your SaaS company.

Make your B2B SaaS white paper stand out with beautiful design and memorable graphics. These best practices keep readers engaged and allow them to easily refer back to important points. Your white paper should offer practical solutions that will highlight your product and increase conversions.