Content Marketing Blog

9 February 2021

Content Marketing to Increase Brand Awareness—And How to Measure ROI

content marketing, metrics

You know that excellent content drives brand awareness and revenue, but can you prove it? Learn how to measure content marketing ROI for brand awareness by tracking 6 key metrics—and see what measurement framework we use with our customers.

2 February 2021

Ultimate Guide to Writing a White Paper for B2B SaaS

Publishing white papers is an excellent way to generate leads while showcasing your B2B SaaS company as a thought leader in your industry. But where do you begin when creating this type of long-form content? In this ultimate guide to writing a white paper, we’ll cover 8 key steps.

26 January 2021

SaaS Inbound Marketing: 5 Tips for Success

content marketing

Today’s B2B SaaS customers do most of their research before speaking to a salesperson. This is why the savviest SaaS marketers are focused on inbound marketing, which has proven to be more impactful than outbound marketing. Learn 5 tips from Uplift Content to boost your inbound marketing efforts.

19 January 2021

4 Lead Magnet Landing Page Best Practices for SaaS [Plus 6 Examples]

best practices, ebooks, examples, white papers

Without a great landing page, your ebooks and white papers won’t get downloaded. Find out how to create a compelling landing page in 4 easy steps from Uplift Content.

12 January 2021

5 Ways to Find SaaS White Paper Topics Your Audience Will Love

ideas, white papers

White papers are an effective method of generating leads and demonstrating thought leadership. But making sure you have the right white paper topic is crucial to hitting the mark with your content. Here are 5 ways to get started finding the best white paper topics for your SaaS company.

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