B2B Marketing Blog | SaaS Content Marketing Articles

17 March 2020

White Paper vs eBook: How to Decide Which One to Create

eBooks, SaaS, Software as a Service, white papers

Stop wondering about the difference between a white paper and an ebook, and start driving leads! In this video, Uplift digs into the white paper vs eBook debate to help you choose which one works best for your B2B SaaS marketing goals based on where your prospect is in their buyer’s journey.

10 March 2020

Zendesk Case Study Critique: Hits and Misses

case studies, critique, SaaS, Software as a Service

Gain inspiration to level up your case study game from this critique of Zendesk’s Airbnb case study. Every month, we’ll review a new case study from a high-profile SaaS company so you can learn from the best.

3 March 2020

Content Creation Brief: 3 Elements to Include for Brilliant SaaS Content

content, onboarding, SaaS, Software as a Service

Nobody wants basic content—as SaaS marketers, we all want brilliant content. In this video, learn the 3 essential elements you need to include in your content creation brief to sink a slam dunk with your marketing materials every time.

25 February 2020

Your External Tech Writer Needs These 5 Skills

external writer, SaaS, Software as a Service

Your B2B SaaS prospects regularly deal with an onslaught of content. To stand out, you need a writer that can create content that’s equal parts useful, readable and aspirational. Find out what 5 skills you need to look for when hiring an external tech writer for B2B SaaS.

18 February 2020

How to Find a Content Marketing Writer

SaaS, Software as a Service

If you’re buried in case studies, white papers or ebooks, it’s time to find an external content marketing writer who can help you with these important yet time consuming projects. In this video, we’ll walk through how to find a writer who can help you save time and deliver quality content.

Content Marketing Blog

White Paper vs eBook: How to Decide Which One to Create

Zendesk Case Study Critique: Hits and Misses

Content Creation Brief: 3 Elements to Include for Brilliant SaaS Content

Your External Tech Writer Needs These 5 Skills

How to Find a Content Marketing Writer

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