It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learning along the way. We did a survey to find out.
You know that strategic content marketing drives brand awareness and revenue, but can you prove it? Learn the 4 steps to measuring brand awareness ROI—and see what measurement framework we use with our customers.
Are you patting yourself on the back because you just landed 500 new social media followers? Are you pleased about thousands of pageviews? What about 100 new subscribers in a week? Not so fast! Find out which KPI is most likely to be a vanity metric.
B2B SaaS customer stories take time and effort to produce, which means it’s crucial to evaluate whether these sales tools are performing well. However, this is often easier said than done. Get insights on this tricky issue from 8 customer marketers on how they measure the success of their customer stories.
Learn from interviews with trailblazing customer marketing and content marketing leaders, who share their successes and failures, as well as practical and actionable advice on the latest trends in SaaS marketing.