LinkedIn is no longer just a digital resume repository—it’s a vibrant social networking site for professionals and an ideal place to build your personal brand. Meredith Metsker of uConnect offers insight into the biggest challenges to personal brand-building, and 5 steps to help you get it right.
Many businesses get on the hamster wheel of creating more and more content—without getting the most from each piece. Content 10x CEO Amy Woods is out to change that. Here, Amy talks about founding a content repurposing service and offers tips to help all B2B companies adopt a content repurposing mindset.
Your lead magnet will only get downloads if your opt-in page is compelling. Find out what 6 opt-in page elements you need to include to drive conversions.
If you aren’t using Account-Based Customer Marketing, you should be. Hear from Leslie Barrett of CMA Soulmate on what it is, how it works, and why you need to use it.
