In SaaS case studies, as in most content, no one wants to hear you ramble on about how great you are. Prospects are, however, very interested in what your customer thinks about you. Enter the testimonial.
Case studies and testimonials are critical parts of most marketing strategies. Gathering the juicy details and customer quotes that make a case study sparkle, however, takes some savvy when coming up with and asking relevant case study interview questions. Your best shot at capturing the insights, data and color you need is through thoughtful case … Continue reading “Case Study Interview Questions for SaaS”