Content Marketing Blog

9 February 2023

Why Are Case Studies Important? Top 4 Reasons

Do you know why you should be prioritizing case studies? Uplift Content shares 4 reasons why case studies are your #1 marketing tool.

12 January 2023

Which KPI Is Most Likely to Be a Vanity Metric?

content marketing, metrics

Are you patting yourself on the back because you just landed 500 new social media followers? Are you pleased about thousands of pageviews? What about 100 new subscribers in a week? Not so fast! Find out which KPI is most likely to be a vanity metric.

6 July 2022

6 Opt-in Page Elements You Need to Nail to Get Conversions

content marketing, examples

Your lead magnet will only get downloads if your opt-in page is compelling. Find out what 6 opt-in page elements you need to include to drive conversions.

24 May 2022

CTA Examples: 12 Ways to Boost Your SaaS Blog Post Conversions

blog posts, calls to action, metrics

It’s crucial to choose the right call to action (CTA) for every blog post you create. See 12 examples of convincing CTAs that other leading SaaS companies use successfully.

19 April 2022

How 8 Customer Marketers Measure Case Study Success

case studies, customer marketing, metrics

B2B SaaS customer stories take time and effort to produce, which means it’s crucial to evaluate whether these sales tools are performing well. However, this is often easier said than done. Get insights on this tricky issue from 8 customer marketers on how they measure the success of their customer stories.