In SaaS case studies, as in most content, no one wants to hear you ramble on about how great you are. Prospects are, however, very interested in what your customer thinks about you. Enter the testimonial.
Case studies and testimonials are critical parts of most marketing strategies. Gathering the juicy details and customer quotes that make a case study sparkle, however, takes some savvy. Your best shot at capturing the insights, data and color you need is through a well-planned and well-executed case study interview—all while respecting that your customer is … Continue reading “Case Study Interview: How to Conduct an Informative (and Painless) One”