Content Marketing Blog - Page 2 of 7

11 December 2018

How to Conduct an Informative (and Painless) Case Study Interview

case study, interview, SaaS, Software as a Service

Case studies and testimonials are critical parts of most marketing strategies. Gathering the juicy details and customer quotes that make a case study sparkle, however, takes some savvy. Your best shot at capturing the insights, data and color you need is through a well-planned and well-executed case study interview—all while respecting that your customer is … Continue reading “How to Conduct an Informative (and Painless) Case Study Interview”

13 November 2018

Why You Need to Provide a Writer’s Brief to Your SaaS Case Study Writer

case study, SaaS, Software as a Service, writer's brief

Whether you’re working with an in-house, contract or freelance writer, it is well worth your time to create a detailed writer’s brief for your upcoming SaaS case studies. It’ll help your writer execute on your vision as quickly and painlessly as possible.

9 October 2018

SaaS Case Studies: How to Identify the Right Customer—And Get Them to Say Yes

case study, SaaS, Sofware as a Service

SaaS case studies are effective marketing tools—when they’re done right. You need strong source material to build a SaaS case study that works. And for that, you first need to get your customer to agree to participate, which can be the trickiest part of the whole process. Find out the 6 steps to getting your customer to say “yes” to a case study.

11 September 2018

Create a Killer B2B SaaS Case Study

B2B, case study, SaaS, Software as a Service

A compelling B2B SaaS case study could very well be the best way to convert a prospect into a customer. But what if you don’t have stats? What if the customer drags their heels with final approval? We’ve got the tools and tactics you need to overcome 7 of the most common challenges when creating an impactful B2B SaaS case study. Check it out.

14 August 2018

How to Conduct a Competitive Gap Analysis for SaaS

competitive gap analysis, SaaS, Software as a Service

Complete a SaaS competitive gap analysis to get a clearer understanding of the SaaS market and your competitors. It will help you develop a better, more targeted marketing plan. Find out how.

Blog

How to Conduct an Informative (and Painless) Case Study Interview

Why You Need to Provide a Writer’s Brief to Your SaaS Case Study Writer

SaaS Case Studies: How to Identify the Right Customer—And Get Them to Say Yes

Create a Killer B2B SaaS Case Study

How to Conduct a Competitive Gap Analysis for SaaS

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