When you repurpose your case studies into new formats, you can increase exposure to your content, engage more buyers and maximize the value of each content asset. In this post, we’ll explore 7 ways to repurpose your case studies so you can squeeze the most value from them.
Your case study title has to grab your target audience’s attention and draw them into reading the entire case study. Do this by providing the right information and by being results-oriented.
Make every word count in the executive summary for your case study. A great one might even be enough for a reader to pass the information along to the decision-makers in their organization.
Check your ego when writing SaaS case studies. Prospects only want to hear about their challenge and how you can solve it. Find out how you can make your customer the hero of the story.
In SaaS case studies, as in most content, no one wants to hear you ramble on about how great you are. Prospects are, however, very interested in what your customer thinks about you. Enter the testimonial.
