Content Marketing Blog - Page 2 of 7

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12 February 2019

Craft a Concise Executive Summary for Your Case Study

case study, executive summary, SaaS, Software as a Service

Make every word count in the executive summary for your case study. A great one might even be enough for a reader to pass the information along to the decision-makers in their organization.

9 January 2019

Write a Results-Oriented Case Study Headline for Improved Conversions

case study, headline, SaaS, Software as a Service

Your case study headline has to grab your target audience’s attention and draw them into reading the entire case study. Do this by providing the right information and by being results-oriented.

11 December 2018

How to Conduct an Informative (and Painless) Case Study Interview

case study, interview, SaaS, Software as a Service

Case studies and testimonials are critical parts of most marketing strategies. Gathering the juicy details and customer quotes that make a case study sparkle, however, takes some savvy. Your best shot at capturing the insights, data and color you need is through a well-planned and well-executed case study interview—all while respecting that your customer is … Continue reading “How to Conduct an Informative (and Painless) Case Study Interview”

13 November 2018

Writer’s Brief for SaaS Case Studies: Why You Need One

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Whether you’re working with an in-house, contract or freelance writer, it is well worth your time to create a detailed writer’s brief for your upcoming SaaS case studies. It’ll help your writer execute on your vision as quickly and painlessly as possible.

9 October 2018

SaaS Case Studies: How to Identify the Right Customer—And Get Them to Say Yes

case study, SaaS, Sofware as a Service

SaaS case studies are effective marketing tools—when they’re done right. You need strong source material to build a SaaS case study that works. And for that, you first need to get your customer to agree to participate, which can be the trickiest part of the whole process. Find out the 6 steps to getting your customer to say “yes” to a case study.

Blog

Craft a Concise Executive Summary for Your Case Study

Write a Results-Oriented Case Study Headline for Improved Conversions

How to Conduct an Informative (and Painless) Case Study Interview

Writer’s Brief for SaaS Case Studies: Why You Need One

SaaS Case Studies: How to Identify the Right Customer—And Get Them to Say Yes

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