Content Marketing Blog

Hand squeezing orange to illustrate squeezing more value from success stories

14 April 2022

B2B Success Stories—8 Ways to Squeeze the Most Value from Them

Case studies act as powerful social proof for SaaS companies. They take time and effort to produce, but they are worth their weight in gold so be sure to leverage them to their full potential with these 8 tips.

15 March 2022

Why Are Case Studies Important? Top 4 Reasons

case studies

Do you know why you should be prioritizing case studies? Uplift Content shares 4 reasons why case studies are your #1 marketing tool.

28 February 2022

7 Ways to Repurpose Your Case Studies to Extend Their Value

case studies

When you repurpose your case studies into new formats, you can increase exposure to your content, engage more buyers and maximize the value of each content asset. In this post, we’ll explore 7 ways to repurpose your case studies so you can squeeze the most value from them.

case study title hand grabbing attention

25 February 2022

Case Study Title Needs to Be Results-Oriented for Improved Conversions

case studies, metrics

Your case study title has to grab your target audience’s attention and draw them into reading the entire case study. Do this by providing the right information and by being results-oriented.

23 February 2022

How to Write an Executive Summary for a Case Study

case studies, examples

Make every word count in the executive summary for your case study. A great one might even be enough for a reader to pass the information along to the decision-makers in their organization.