Creating quality content that expands your customer base, grows traffic and boosts sales is easier said than done. Read our interview with Parthi Loganathan, CEO of Letterdrop, to hear his perspective on the challenges facing content marketers.
Are you patting yourself on the back because you just landed 500 new social media followers? Are you pleased about thousands of pageviews? What about 100 new subscribers in a week? Not so fast! Find out which KPI is most likely to be a vanity metric.
Learn from interviews with trailblazing customer marketing and content marketing leaders, who share their successes and failures, as well as practical and actionable advice on the latest trends in SaaS marketing.