In SaaS case studies, as in most content, no one wants to hear you ramble on about how great you are. Prospects are, however, very interested in what your customer thinks about you. Enter the testimonial.
Check your ego when writing SaaS case studies. Prospects only want to hear about their challenge and how you can solve it. Find out how you can make your customer the hero of the story.
Make every word count in the executive summary for your case study. A great one might even be enough for a reader to pass the information along to the decision-makers in their organization.
Your case study headline has to grab your target audience’s attention and draw them into reading the entire case study. Do this by providing the right information and by being results-oriented.
Case studies and testimonials are critical parts of most marketing strategies. Gathering the juicy details and customer quotes that make a case study sparkle, however, takes some savvy. Your best shot at capturing the insights, data and color you need is through a well-planned and well-executed case study interview—all while respecting that your customer is … Continue reading “Case Study Interview: How to Conduct an Informative (and Painless) One”
