Creating quality content that expands your customer base, grows traffic and boosts sales is easier said than done. Read our interview with Parthi Loganathan, CEO of Letterdrop, to hear his perspective on the challenges facing content marketers.
Are you patting yourself on the back because you just landed 500 new social media followers? Are you pleased about thousands of pageviews? What about 100 new subscribers in a week? Not so fast! Find out which KPI is most likely to be a vanity metric.
Your lead magnet will only get downloads if your opt-in page is compelling. Find out what 6 opt-in page elements you need to include to drive conversions.
Having a robust content brief template is the only way you’ll get the high quality content you need to knock it out of the park every time. Download the content brief template Uplift Content uses.
