Content Marketing Blog

23 February 2021

9 Essential Components of a Case Study for B2B SaaS

case studies, SaaS, Software as a Service

SaaS case studies help you educate prospects on the value of your products and the results your customers have achieved. To make your case study creation a breeze, it’s crucial to follow a format. Learn 9 components of a case study that will help you create successful content to drive sales.

16 February 2021

Why Are Case Studies Important? Top 4 Reasons

case studies, SaaS, Software as a Service

Do you know why you should be prioritizing case studies? Uplift Content shares 4 reasons why case studies are your #1 marketing tool.

9 February 2021

Content Marketing to Increase Brand Awareness—And How to Measure ROI

brand awareness, content marketing, roi

You know that excellent content drives brand awareness and revenue, but can you prove it? Learn how to measure content marketing ROI for brand awareness by tracking 6 key metrics—and see what measurement framework we use with our customers.

2 February 2021

Ultimate Guide to Writing a White Paper for B2B SaaS

SaaS, Software as a Service, white papers

Publishing white papers is an excellent way to generate leads while showcasing your B2B SaaS company as a thought leader in your industry. But where do you begin when creating this type of long-form content? In this ultimate guide to writing a white paper, we’ll cover 8 key steps.

26 January 2021

SaaS Inbound Marketing: 5 Tips for Success

SaaS, Software as a Service

Today’s B2B SaaS customers do most of their research before speaking to a salesperson. This is why the savviest SaaS marketers are focused on inbound marketing, which has proven to be more impactful than outbound marketing. Learn 5 tips from Uplift Content to boost your inbound marketing efforts.