B2B Marketing Blog | SaaS Content Marketing Articles

9 January 2019

Write a Results-Oriented Case Study Headline for Improved Conversions

case study, headline, SaaS, Software as a Service

Your case study headline has to grab your target audience’s attention and draw them into reading the entire case study. Do this by providing the right information and by being results-oriented.

11 December 2018

Case Study Interview: How to Conduct an Informative (and Painless) One

case study, interview, SaaS, Software as a Service

Case studies and testimonials are critical parts of most marketing strategies. Gathering the juicy details and customer quotes that make a case study sparkle, however, takes some savvy when conducting your case study interview. Your best shot at capturing the insights, data and color you need is through a well-planned and well-executed case study interview—all … Continue reading “Case Study Interview: How to Conduct an Informative (and Painless) One”

13 November 2018

Why Your Case Study Writer Needs You to Provide a Brief

case study, SaaS, Software as a Service, writer's brief

Whether you’re working with an in-house, contract or freelance writer, it is well worth your time to create a detailed writer’s brief for your upcoming SaaS case studies. It’ll help your writer execute on your vision as quickly and painlessly as possible.

9 October 2018

Customers for Case Studies: How to Identify the Right Ones—And Get Them to Say Yes

case study, SaaS, Sofware as a Service

SaaS case studies are effective marketing tools—when they’re done right. You need strong source material to build a SaaS case study that works. And for that, you first need to get your customer to agree to participate, which can be the trickiest part of the whole process. Find out the 6 steps to getting your customer to say “yes” to a case study.

11 September 2018

Create a Killer B2B SaaS Case Study

B2B, case study, SaaS, Software as a Service

A compelling B2B SaaS case study could very well be the best way to convert a prospect into a customer. But what if you don’t have stats? What if the customer drags their heels with final approval? We’ve got the tools and tactics you need to overcome 7 of the most common challenges when creating an impactful B2B SaaS case study. Check it out.

Content Marketing Blog

Write a Results-Oriented Case Study Headline for Improved Conversions

Case Study Interview: How to Conduct an Informative (and Painless) One

Why Your Case Study Writer Needs You to Provide a Brief

Customers for Case Studies: How to Identify the Right Ones—And Get Them to Say Yes

Create a Killer B2B SaaS Case Study

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