Content Marketing Blog

SaaS white paper helps woman become thought leader

8 April 2020

How to Write a SaaS White Paper in 10 Achievable Steps

A white paper is one of the best ways to demonstrate your expertise, while at the same time providing useful information to prospective clients. Read our 10 steps to creating a useful and valuable white paper.

7 April 2020

Splunk’s Case Study on Domino’s Pizza: The Hits and Misses

case studies, critique, SaaS, Software as a Service

Gain inspiration to level up your case study game from this critique of Splunk’s Domino’s case study. Every month, we’ll review a new case study from a high-profile SaaS company so you can learn from the best.

31 March 2020

Increase Newsletter Subscribers with these 5 Tips

Email, SaaS, Software as a Service

Give your email list a boost with these 5 tips from Uplift Content to help increase newsletter subscribers and generate leads for your business.

30 March 2020

3 Product Marketing Best Practices to Boost Results

content marketing, customer, product marketing

While every organization has different product marketing needs, most have some common goals—including reaching the right people and meeting sales targets. Read about 3 ways great content can help boost your product marketing.

24 March 2020

3 Best B2B Lead Magnets for SaaS Marketers

eBooks, lead magnets, SaaS, Software as a Service, white papers

Learn how to generate more leads online with B2B lead magnets like ebooks, guides and white papers. In this post, Uplift Content covers 5 common elements your lead magnet needs to include, what content type you should choose and 5 mistakes to avoid to ensure your lead magnet generates leads.