Content Marketing Blog

5 July 2022

Content Brief Template: 13 Essential Elements You Need to Include

content marketing, examples

Having a robust content brief template is the only way you’ll get the high quality content you need to knock it out of the park every time. Download the content brief template Uplift Content uses.

24 May 2022

CTA Examples: 12 Ways to Boost Your SaaS Blog Post Conversions

blog posts, calls to action, metrics

It’s crucial to choose the right call to action (CTA) for every blog post you create. See 12 examples of convincing CTAs that other leading SaaS companies use successfully.

Tape measure represents how 8 Customer Marketers Measure Case Study Success

19 April 2022

How 8 Customer Marketers Measure Case Study Success

case studies, customer marketing, metrics

B2B SaaS customer stories take time and effort to produce, which means it’s crucial to evaluate whether these sales tools are performing well. However, this is often easier said than done. Get insights on this tricky issue from 8 customer marketers on how they measure the success of their customer stories.

Hand squeezing orange to illustrate squeezing more value from success stories

14 April 2022

B2B Success Stories—8 Ways to Squeeze the Most Value from Them

Case studies act as powerful social proof for SaaS companies. They take time and effort to produce, but they are worth their weight in gold so be sure to leverage them to their full potential with these 8 tips.

case study format example

28 February 2022

7 Ways to Repurpose Your Case Studies to Extend Their Value

When you repurpose your case studies into new formats, you can increase exposure to your content, engage more buyers and maximize the value of each content asset. In this post, we’ll explore 7 ways to repurpose your case studies so you can squeeze the most value from them.

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