B2B Marketing Blog | SaaS Content Marketing Articles

6 April 2021

How Voice of Customer Research Can Improve Your SaaS Content

customers, research, SaaS, Software as a Service

Using voice of customer research to craft your B2B SaaS content is an excellent way to reflect your audience’s challenges and aspirations back to them in your marketing, showing them that you understand their needs and you’re ready to deliver on them.

30 March 2021

Blog Strategy for SaaS: 6 Steps to Create One

Blogging, SaaS, Software as a Service, Strategy

If you want to stand out from your competitors in the rapidly growing B2B SaaS market, you need a strong blog strategy that helps you increase brand awareness, drive conversions and generate revenue. Learn more about why you need a blog strategy for SaaS, and uncover 6 tips to help you create one.

23 March 2021

How to Create Original Content Regularly [5 Tips]

content, content creation, SaaS, Software as a Service

Competition is high in the SaaS industry, so you need to create original content if you want to win your prospects’ attention and stand out as a thought leader. Regurgitating the same topics as everyone else simply won’t cut it. Here are 5 tips to help you get started.

16 March 2021

Content Workflow Tips to Help You Avoid Bottlenecks

SaaS, Software as a Service

Working with an external content writer can be an efficient and cost-effective method for helping your B2B SaaS company produce on-target marketing content. But to create a successful working relationship with your writer, you need a strategy for content planning and workflows.

9 March 2021

How to Update Blog Posts So They Perform Better for B2B SaaS

SaaS, Software as a Service

The pressure to create fresh, new B2B SaaS content can seem relentless. Knowing how to update blog posts can help you save precious hours (and dollars)—and give your old B2B SaaS content new life—while boosting click-throughs and conversions.

Content Marketing Blog

How Voice of Customer Research Can Improve Your SaaS Content

Blog Strategy for SaaS: 6 Steps to Create One

How to Create Original Content Regularly [5 Tips]

Content Workflow Tips to Help You Avoid Bottlenecks

How to Update Blog Posts So They Perform Better for B2B SaaS

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