Blog

Women with finger over mouth- executive buy-in for SaaS content marketing

10 April 2018

6 Secrets to Getting Executive Buy-in for SaaS Content Marketing

content marketing, executive buy-in, SaaS, Software as a Service

For SaaS marketing managers, it can be a challenge to get executive buy-in for SaaS content marketing programs. Here are 6 ways to show that it’s critical to your SaaS company’s growth.

fish variety SaaS Blog Posts Are Just The Beginning

13 March 2018

SaaS Blog Posts Are Just the Beginning: Why You Need a Varied Content Library

Creating and sustaining content marketing momentum requires more than just writing, publishing and distributing SaaS blog posts. What content are you creating?

website stats, content marketing states for saas marketers

13 February 2018

6 Content Marketing Stats to Help SaaS Marketers Achieve Big Gains

marketers, SaaS, Software as a Service

SaaS marketers can achieve gains at all levels of the sales funnel by implementing quick but significant content marketing changes as outlined in these 6 stats.

Content marketing for B2B SaaS companies

9 January 2018

3 B2B SaaS Companies Weave Their Content Marketing Magic

content marketing, SaaS, Software as a Service

Successful content marketing in the B2B SaaS space is a constantly moving target. In this post, we showcase 3 B2B SaaS companies that have used content and content marketing to differentiate themselves from the competition.

Content creation is like the horse of a different color from the Wizard of Oz

12 December 2017

SaaS Content Creation – A B2B Horse of a Different Color

content creation, SaaS, Software as a Service

Of all the products and services Software as a Service (SaaS) companies need to acquire to be successful, content creation ranks high in terms of marketing and messaging complexity. As a SaaS company, you aren’t selling a tangible product that’s shipped from a warehouse.